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Marketing Development Funds
Aligning to Mid-Market Campaigns (50-500 PCs)
Campaign             Focus?                                 # Partners   PAMs Receive        MDF Due   Activities
                                                                         ‘Give Gets’ Email             Complete By


Unified Comms        Exchange Upgrades & Windows            10           Aug 23              Sept 17   April 30
                     Mobile.
Collaboration        Collaboration technologies i.e.        20           Sept 11             Sept 30   April 30
                     Sharepoint
Application          BizTalk Server – Industry focus with   5            Sept 21 - Select    Oct 19    Feb 15
Platform             Finance / Manufacturing                             Partners with
                                                                         Industry
OSCI                 Security, reliability and managing     10           Sept 18             Oct 16    Jan 15
                     core infrastructure i.e. Forefront

Business             SQL Server / Performance Point–        5            Sept 21 - Select    Oct 19    Feb 15
Intelligence         Data Warehousing – Industry focus                   Partners with
                     with Finance / Manufacturing                        Industry
Security             Phase 2 of OSCI campaign –             7            Nov                 Nov 30    April 30
                     exclusive focus on Forefront
Windows / SQL        MDF & Sponsorship opportunities                     TBD                 TBD       TBD
Server 2008 Launch

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Align mid-market campaigns with MDF funds

  • 1. Marketing Development Funds Aligning to Mid-Market Campaigns (50-500 PCs) Campaign Focus? # Partners PAMs Receive MDF Due Activities ‘Give Gets’ Email Complete By Unified Comms Exchange Upgrades & Windows 10 Aug 23 Sept 17 April 30 Mobile. Collaboration Collaboration technologies i.e. 20 Sept 11 Sept 30 April 30 Sharepoint Application BizTalk Server – Industry focus with 5 Sept 21 - Select Oct 19 Feb 15 Platform Finance / Manufacturing Partners with Industry OSCI Security, reliability and managing 10 Sept 18 Oct 16 Jan 15 core infrastructure i.e. Forefront Business SQL Server / Performance Point– 5 Sept 21 - Select Oct 19 Feb 15 Intelligence Data Warehousing – Industry focus Partners with with Finance / Manufacturing Industry Security Phase 2 of OSCI campaign – 7 Nov Nov 30 April 30 exclusive focus on Forefront Windows / SQL MDF & Sponsorship opportunities TBD TBD TBD Server 2008 Launch