3. Setup/Tracking code
• Go to google.com/analytics
• Get account or contactWeb Comm to setup a
sub profile
• Get JS code to add to your site
4. Terms
• Visits – number of sessions on your site, approx
one person, if a person comes back more than
once, that is two visits
• Pageviews – number of pages on your site that
are viewed, not meaningful
• Bounce rate – person saw one page and left, can
be a measure of content effectiveness
7. Goal conversion
• What is your goal?
Ex: increase enrollment
• What would you benchmark that on your site?
Fill our application
• What pages get you to your goal?
Programs.html >> math.html >> apply.html >>
thanksforapply.html