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Outreach-ing to the Top
Jonathon Knepper

#NEPABlogCon
See the deck + additional resources:
dudewiththehair.com/nepablogcon

#NEPABlogCon
About Me
Jonathon Knepper
Digital Strategist
@jonknep
jon@dudewiththehair.co
m

#NEPABlogCon
Meet Annie!

#NEPABlogCon
She takes awesome pics.

#NEPABlogCon
She has a blog...

#NEPABlogCon
She’s on social too...

#NEPABlogCon
But nobody knows :(

#NEPABlogCon
But nobody knows :(

#NEPABlogCon
Not true. One person notices.

#NEPABlogCon
What is outreach?

#NEPABlogCon
What is outreach?

#NEPABlogCon
Outreach Outcomes
●Brand Awareness/Influence
●Real Relationships
●Referral Traffic
●Social Proof
●Organic Search

#NEPABlogCon
Outreach Outcomes
●Brand Awareness/Influence
●Real Relationships
●Referral Traffic
●Social Proof
●Organic Search
●Placement $$ can’t buy

#NEPABlogCon
4 Parts of outreach
1. Research

#NEPABlogCon
2. Your “Thing”

#NEPABlogCon
3. Relevancy Factors

#NEPABlogCon
4. The Ask

#NEPABlogCon
What happened to Annie?
More people found her!

#NEPABlogCon
More people found her!

#NEPABlogCon
Thanks Everyone!
See the deck + additional resources:
dudewiththehair.com/nepablogcon

@JonKnep

#NEPABlogCon
Photo Credits :)
http://www.flickr.com/photos/oblongpictures/5250948891/
http://www.flickr.com/photos/aiwells/3695267115/
http://www.flickr.com/photos/aiwells/3696077800
http://www.flickr.com/photos/aiwells/3711734728
http://www.flickr.com/photos/joachim_s_mueller/6928072309
http://www.flickr.com/photos/oblongpictures/5713230691/

#NEPABlogCon

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