1. Strategic Doing Workshop
MEETING MINUTES
MHSM # 0907.00
January 15, 2010
Committee Members Present:
• Jeanne Hamming jhamming@centenary.edu
• Ian Webb ian@rivercitycycling.com
• Stuart Crichton stuartcrichton8@gmail.com
• Jeff Wellborn jwellborn@seaber.com
• Gregory Coates gcoates@trane.com
Committee Members Absent:
• Lee Jeter Sr. ljeter@fullercenternwla.org
• Leia Lewis lajordanlewis@yahoo.com
Other Attendees:
• Wes Wyche wes.wyche@shreveportla.gov
• Kim Mitchell kmitchell@mhsmarchitects.com
• Caroline Majors cmajors@mhsmarchitects.com
• Sharon Swanson sswanson@mhsmarchitects.com
• Patti Trudell ptrudell@certla.org
• Lola Kendrick lolak@bellsouth.net
• Stanton Dossett sdossett@redrivercorp.com
• Rebecca Prosino rprosino@sciport.org
• John Davenport jdavenport@centenary.edu
• Kelly Weeks kweeks@centenary.edu
• Zeke Aull zaull@centenary.edu
• Charles Goldthwaite cgoldthwaite@comcast.net
• Malari Coburn malari.coburn@gmail.com
• Natalie Hunsicker nhunsicker@gmail.com
• Grace Peterson gpeterson@agcenter.lsu.edu
• Kathy Fell kfell@centenary.edu
CC:
• Mike Strong mike.strong@shreveportla.gov
• Tim Wachtel
timothy.wachtel@shreveportla.gov
• Murray Lloyd murrayll@bellsouth.net
• Bruce Hoffman bruce@gulfgeoexchange.com
• Kim opened the workshop, introducing Ed Morrison of Purdue University, who
came to discuss a network-based, community organizing process called Strategic
Doing.

2. • Ed invited those in attendance to participate in an activity called “Point Your
Finger.” The activity forced the group to work as a team to accomplish a
seemingly simple task: lowering a stick to the ground.
• Ed presented some of the foundational ideas behind Strategic Doing, and talked
about how the discipline could be used in Shreveport to accomplish an array of
complex goals related to energy efficiency and conservation.
• Ed discussed the purpose for and roles of a “core group” in Strategic Doing.
• Ed led the group in drafting an initial charter for the “EEC” core group. He
encouraged the group to drop the acronyms and find a new –more
inspiring/motivational– name. When discussing the charter, participants agreed
that they believed in the following values:
1. the possibility of deep/meaningful/positive change
2. core scientific values –evidence-based action
3. inclusive and diverse community engagement
4. a motivation to improve quality of life in Shreveport
5. that deep change can (and needs to) prove to be beneficial for all
6. sustainability, integrity, flexibility, elasticity, resilience
7. that our community can learn to value the earth and its resources
• This was a first attempt at a charter, and should be refined in future meetings.
• The group then brainstormed ‘postcard-style,’ outcome-based mission statements
for each of the EEC focus areas. These ideas need greater specificity and should
be crafted to attract interest:
1. building energy efficiency: reduce building energy consumption by 25%
2. green workforce/business incentives: design education, workforce, and
business development systems to support a sustainable economy
3. clean & renewable energy sources: design diversified, decentralized
energy systems that provide for flexible supply and demand
4. reduction of waste & pollution: zero waste, contamination reduction, air
and water quality improvement, step change reduction in our waste
stream, feed ourselves through local food systems
5. energy education & outreach: develop a network, targeting key
influencers, guiding conversations to achieve a cultural shift, and defining
a new civic space –a different way of connecting and conversing to
accomplish goals
6. transportation & land use: choice and flexibility, mobility, walkability,
bike paths, smart growth, reduce transportation-based energy consumption
and establish more efficient land use patterns
7. other: to be developed as needed
• Ed concluded the workshop by answering some questions about attracting people
to participate in the Strategic Doing process, organizing working groups around
focus areas, keeping the effort on track, and guiding positive conversations.
Meeting Adjourned