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Innovation in Qualitative DIY Research Presented by John Williamson CEO & Founder, Qualvu Email: diy@qualvu.com  Twitter: @qualvu
Breakthrough Breakthrough Connect with any audience, any time, anywhere Through the power of Internet Video Empowered by you
WHAT YOU’LL GET What you’ll get out of today’s webinar Learn how DIY is an empowering force  Learn about the newest DIY option for qualitative consumer insights Learn why asynchronous video is optimal for online research Qualvu DIY Premier  See how you can connect with any audience to solve your pressing business decisions The power of Internet Video DIY-empowered: You easily choose all aspects of your project
DIY EVOLUTION DIY Evolution ,[object Object]
Individual Effort
Personal Involvement
Necessity of Skill
Allocated Resources
Assembly Line
Standardization
Less Reliance on Skill
Unlimited Resources
Automation
Customization
Empowered via the Web,[object Object]

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Innovation in Qualitative DIY Research Webinar

Notas del editor

  1. The DIY scene is a re-introduction of the old pattern of personal involvement and use of skills in upkeep of a house or apartment, making clothes; maintenance of cars, computers, websites; or any material aspect of living. Today’s DIY meaning: building, modifying, or repairing of something without the aid of experts or professionals.The phrase "do it yourself" came into common usage in the 1950s in reference to home improvement projects which people might choose to complete independently.Around 1970, the new movement spread among college- and recent-college-graduate age groups and involved mostly home renovation, extending also to other projects as a reflection of the social vision of the 60’s and 70’s. DIY projects turned into a weekend hobby and, later on, a way of living.
  2. Service providers such as Salesforce.com, SurveyMonkey,Expedia, and Groupon have epitomized the idea that customers can achieve their objectives through user-friendly interfaces that deliver do-it-yourself (DIY) customization, efficiency, and transparent cost.Other everyday examples are:Home Improvement ShowsATMsSupermarket Shopping CartBuffet RestaurantsThe DIY trends will transform how goods, services, and experiences will be designed, manufactured, and distributed over the next decade. An emerging do-it-yourself culture of makers is voiding warranties to tweak, hack, and customize the products they buy. What individualscan't purchase, they modify or build from scratch.Flexiblemanufacturing technologies will slowly have to change fabrication from massive and centralized to lightweight and ad hoc. These trends are based on a platform of grassroots economics - new market structures developing online that embody a shift from stores and sales to communities and connections.
  3. Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
  4. Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
  5. Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
  6. Your market and audience’s interests change overnight, making that great research project you just finished obsolete. Have an epiphany about your product in the middle of the night and wake up wanting to know what your customers think about it immediately. That’s why Qualvu is taking your research online in the same way that you’ve already done with functions such as CRM, travel and customer communication. We know you will settle for nothing less than the most accurate and compelling qualitative consumer feedback – whether it’s about your brand, products, ideas or messaging. Simply, you want the truth, because at the end of the day nothing is more important.
  7. Qualvu has unveiled the world’s first DIY portal for in-depth qualitative consumer feedback, and we intend to forever change the qualitative research process by empowering you to have hands-on access to any consumer anywhere in the world, through an innovative self-serve, video-based platform. We will get you closer to your customer than you ever thought possible – not just to collect data, but to truly get to know them, so you can make better business decisions.