2. Website traffic:

3. Sites linking in: YouTube, Google, Twitter, Amazon, Blogger

4. 16% just came from Facebook

5. 15% bounce rate, 15 page views per average user

6. <20% directed from search engineSource: Alexa.com

7. Company Overview The Problem(s) The Solutions Conclusion Current Marketing

9. Twitter and blog posts rarely reference or link to unaffiliated sources in the fashion industry (i.e. influential magazines etc.)

10. Entire websites/blogs dedicated to dissing the brand:

11. Wtforever21.com

14. Follow and retweet influential people/brands

15. Link to places other than F21 sites!

16. Blog tactics:

18. A contest to find 21 real customers to serve as brand reps – prizes, appearances, etc.

19. Connect with bloggers

20. Reward loyal customers who aren’t getting paid to endorse the brand!

22. Link to videos from customers featuring their hauls, encourage customer content

23. Consider using Flickr as another platform for content sharing

25. Address negative press

26. Directly: Blog about copyright infringement allegations

27. Indirectly: Contest for customers to submit original designs

29. 40% public relations, 40% promotional campaigns, 20% advertising

30. Focus on repositioning and increasing loyalty vs. increasing exposure through traditional or online advertisingBudget

32. Demonstrate the brand’s emphasis on authenticity

33. Highlighting real customers and their originality

34. Increase quantity of content on image-driven platforms (YouTube, Flickr)