Key internet Trends 2013 Predictions to the next big wave of Internet trends Big Data Social networks Mobile Technology The Internet of Things Augmented Reality The Future – Real Time Personalization PS: This is the presentation of a lecture! There is a big White Paper upcoming in October!

2. 1. Introduction
2. Key internet trends
3. Big Data
4. Social networks
5. Mobile Technology
6. The Internet of Things
7. Augmented Reality
8. The Future – Personalization

3. We make the internet
personal
 WHERE EVERY INDIVIDUAL GETS THE RIGHT CONTENT
WITHOUT SEARCHING FOR
 ONLY SEES
PERSONALIZED ADVERTISING
 AND RECEIVES THE
RIGHT PRODUCT RECOMMENDATIONS
 IN REAL TIME AND ON ANY DEVICE FROM
WEB & MOBILE TO RADIO & TV

4. 
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5. IPTV

6. 1. Introduction
2. Key internet trends
3. Big Data
4. Social networks
5. Mobile Technology
6. The Internet of Things
7. Augmented Reality
8. The Future – Personalization

8. Source:
http://www.infoq.com/resource/news/2012/
08/Gartner-Hype-Cycle-
2012/en/resources/hype1.png

10. 
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11. 3-5“ 7-10“ 20-30“ 40-60“
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13. 2013 Internet Trends

14. http://msdn.microsoft.com/en-us/magazine/hh852591.aspx

15. Convert+ generates a
personalized landing-page for
each individual
PERSONALIZATION
FOR E-COMMERCE

16. Convert+ generates a
personalized user
experience on any device
with any content
SOCIAL AND
INTERST GRAPH
PERSONALIZATION

17. 1. Introduction
2. Key internet trends
3. Big Data
4. Social networks
5. Mobile Technology
6. The Internet of Things
7. Augmented Reality
8. The Future – Personalization

19. http://www.linkedin.com/today/post/article/20130527063838-64875646-what-the-hell-is-big-
data?goback=%2Enmp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=prof-post

23. http://practicalanalytics.wordpress.com/2012/10/22/sizing-mobile-social-big-data-stats/

24. Source: http://www.kpcb.com/insights/2013-internet-trends

26. How Hadoop is being used?

27. 
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Source: http://hbase.apache.org/

29. 
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Source: http://www.chinacloud.cn/upload/2013-02/13021612572092.pdf

30. Source: http://www.bigdata-startups.com/BigData-startup/amazon-leveraging-big-data/

31. The Amazon Elastic MapReduce provides a managed, easy to use analytics platform
built around the powerful Hadoop framework
Source: http://www.bigdata-startups.com/BigData-startup/amazon-leveraging-big-data/

32. 
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Source: http://www.technologyreview.com/news/424088/the-challenges-of-big-data-on-the-smart-grid/

33. Source: http://www.time.com/time/magazine/article/0,9171,2145481-1,00.html
http://www.perceptualedge.com/blog/?p=1732
http://www.informationweek.com/big-data/commentary/big-data-analytics/defending-nsa-
prisms-big-data-tools/240156388

35. 
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Source: http://openlab.web.cern.ch/sites/openlab.web.cern.ch/files/presentations/BobJones-BigDataAnalytics-Dec2012.pdf

36. Rule # 1

38. Rule # 2

40. Rule # 3

42. Rule # 4

44. Rule # 5

46. Source: http://www.utopiainc.com/insights/blog/505-13-new-business-models-big-data
http://blogs.hbr.org/cs/2012/12/what_a_big-data_business_model.html

47. 1. Introduction
2. Key internet trends
3. Big Data
4. Social networks
5. Mobile Technology
6. The Internet of Things
7. Augmented Reality
8. The Future – Personalization

49. Source: http://de.slideshare.net/michaelaltendorf/updated-
version-adtelligence-white-paper-monetizationof-strategies-and-
business-models-for-social-networks

50. Source: http://techpp.com/2010/10/27/web-trends-over-the-years-part-1/

51. Sources: http://www.statista.com/topics/751/facebook/chart/870/facebook-s-user-growth-since-2004/
http://www.experian.com/blogs/marketing-forward/2012/02/07/10-key-statistics-about-facebook/

52. Source: http://pinterest.com/pin/266134659200800985/

54. 
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
Source: http://de.slideshare.net/michaelaltendorf/updated-version-adtelligence-white-paper-monetizationof-strategies-and-business-
models-for-social-networks

55. Source: http://de.slideshare.net/michaelaltendorf/updated-version-
adtelligence-white-paper-monetizationof-strategies-and-business-models-for-
social-networks

56. Busines
s Model
Basis of
Knowlege
and
Features of
a Product
Go-to-
Market
Strategy
Revenue
Model
Expenditure
Model
Usable
Products
That Add
Value
Source:
http://de.slideshare.net/michaelaltendorf/updated-
version-adtelligence-white-paper-monetizationof-
strategies-and-business-models-for-social-networks

58. Source: http://de.slideshare.net/michaelaltendorf/updated-version-adtelligence-white-paper-
monetizationof-strategies-and-business-models-for-social-networks

59. 1. Introduction
2. Key internet trends
3. Big Data
4. Social networks
5. Mobile Technology
6. The Internet of Things
7. Augmented Reality
8. The Future – Personalization

61. Source: http://www.llrx.com/columns/mobiletech.htm

62. Source:
http://www.kpcb.com/ins
ights/2012-internet-
trends

63. Source:
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns
537/ns705/ns827/white_paper_c11-520862.html

64. Source: http://www.kpcb.com/insights/2013-internet-trends

65. Source:
http://www.cisco.com/en/US/solutions/collateral/ns341/ns52
5/ns537/ns705/ns827/white_paper_c11-520862.html
http://www.onbile.com/info/middle-east-africa-lte-coverage/

66. Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html


67. Source:http://www.kpcb.com/insights/2013-internet-trends

68. Source: http://www.kpcb.com/insights/2013-internet-trends

69. Source: www.chasnote.com

70. Source: http://www.kpcb.com/insights/2012-internet-trends

71. Source: http://www.kpcb.com/insights/2012-internet-trends

72. Source: http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/Documents/Emerging-business-models-digital-tribes.pdf

73. 1. Introduction
2. Key internet trends
3. Big Data
4. Social networks
5. Mobile Technology
6. The Internet of Things
7. Augmented Reality
8. The Future – Personalization

75. Source: http://en.wikipedia.org/wiki/Internet_of_Things

76. Sources: http://www.infosys.com/building-tomorrows-enterprise/pervasive-computing/resources/Documents/internet-endless-
opportunities.pdf
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77. Source: http://www.macroarts.com/hot/wholehousecontrols.html

78. Source: http://nextgenlog.blogspot.de/2012/10/algorithms-smart-framework-enables.html
http://gigaom.com/2013/05/03/how-will-we-measure-the-internet-of-things/

79. 
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81. 1. Introduction
2. Key internet trends
3. Big Data
4. Social networks
5. Mobile Technology
6. The Internet of Things
7. Augmented Reality
8. The Future – Personalization

82. 
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84. 
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Source: http://mashable.com/category/augmented-reality/

85. Source: http://www.youtube.com/watch?v=HW9gU_4AUCA&feature=player_embedded#at=8

86. Source: http://www.youtube.com/user/layarmobile?feature=watch

87. Source: http://www.personalizemedia.com/16-top-
augmented-reality-business-models
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88. 1. Introduction
2. Key internet trends
3. Big Data
4. Social networks
5. Mobile Technology
6. The Internet of Things
7. Augmented Reality
8. The Future – Personalization

90. 
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Source: http://searchcrm.techtarget.com/definition/personalization
http://www.wesst.org/2011/02/08/facebook-instant-personalization

92. Conversion by real-time
matching of users with product
data, content, and advertising

98. HIGHER REVENUES WITH PERSONALIZATION
It works! Fully automatically and with ADTELLIGENCE
146%
328%
114%
191%
221%
Zeit: ~12 Wochen
Conversion
Neukunden
A/B/n Testing
& Optimierung
Live Daten einer unserer deutschen eCommerce Kunden

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