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Forget your portfolio. It’s who and
what you know that matters.

              A presentation by
              Michael Aron
              to college seniors
              studying graphic and
              interaction design.
Your teachers and classmates
are really important.


             Lou   Seymour Herb


   Me
          Yasuo Jason Peter Lynda
Lou, Herb and Seymour were
classmates at Cooper Union.




 Lou      Seymour Herb
They became design legends and
hired each other in different ways.



        Lou            Herb


            Seymour
They also were great teachers.




on Yasuo                Herb      Lou


            Me           Seymour
da Peter
They hired us after school.



Herb      Me Lynda Jason


 Lou      Yasuo


Seymour   Peter
At night, I freelanced for Lou.



Herb              Lynda Jason


 Lou      Yasuo    Me


Seymour   Peter
We played musical chairs a bit.



Herb Seymour Lynda Jason Me


 Lou      Yasuo


          Peter Inc.
We played musical chairs a bit.



Herb Seymour      Me


 Lou      Yasuo Lynda


          Peter Inc.    Jason Inc.
Eventually, we all started
our own firms.



Yasuo   Lynda    Me     Jason   Peter
Inc.    Inc.     Inc.   Inc.    Inc.
Jason and I merged our companies.
We had 14 employees.



Yasuo   Lynda                     Peter
Inc.    Inc.                      Inc.


                Me & Jason Inc.
Yasuo became one of our biggest
clients. Lynda and Peter were our
biggest competitors.


        Lynda                     Peter
        Inc.                      Inc.


Yasuo Inc.      Me & Jason Inc.
After 10 years, I left Jason and
joined Peter’s firm.




Lynda                Me & Peter
Inc.                 Inc.
After 9 years, I left Peter to join
Lynda’s firm—where I am today.




Lynda & Me
Inc.
So look around the room and figure
out who will be your next boss!


              Lou   Seymour Herb


   Me
           Yasuo Jason Peter Lynda
Your     Craft:
head
can      Painting Drawing Color theory
hold     Typography Art history Design
a        Photography Design Perspective
lot...   Calligraphy Film Sculpture
         Printmaking Storytelling
Disciplines:

Editorial Advertising Fashion
Wayfinding Corporate Packaging
Exhibit   Identity   Illustration
Experience design Motion design
My early tools:

Haber rule Typositor Lazy Lucy
Gouache Ruling pen French curves
Proportion wheel    Rapidograph
Rubber cement      Waxer
Vendors & collaborators:

Writers Illustrators Photographers
Reps   Printers   Signmakers
Retouchers    Programmers
Architects Interior designers
Operations:

Bookkeeping Invoicing Payroll
Estimating Tax   Profit & loss
Rent Word Excel Powerpoint
SalesForce QuickBooks
Constant Contact Survey Monkey
Basic software:

InDesign Illustrator Photoshop
Bridge   Dreamweaver Flash
Deltagraph MacOS AutoCAD
iMovie   iDVD   iPhoto    FontBook
Suitcase FontExplorer Keynote
Pages    GarageBand      Acrobat
Advanced stuff:

FinalCutPro Premiere     Avid
After Effects   CSS3     Javascript
Php   JQuery    Drupal   Wordpress
Joomla    Typekit   HTML5
iOS SDK     iBook Author Balsamiq
Media Queries
Lucrative mumbo jumbo:

Consulting Business Intelligence
Databases Analytics Simplification
List management Training


Service design: Value propositions
Personas Journey maps
Service Prototyping
If you get it right, you’ll be
fishing in Italy when you retire.




                          Michael Aron
                          arondesign.com

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How to get a job in graphic or web design

  • 1. Forget your portfolio. It’s who and what you know that matters. A presentation by Michael Aron to college seniors studying graphic and interaction design.
  • 2. Your teachers and classmates are really important. Lou Seymour Herb Me Yasuo Jason Peter Lynda
  • 3. Lou, Herb and Seymour were classmates at Cooper Union. Lou Seymour Herb
  • 4. They became design legends and hired each other in different ways. Lou Herb Seymour
  • 5. They also were great teachers. on Yasuo Herb Lou Me Seymour da Peter
  • 6. They hired us after school. Herb Me Lynda Jason Lou Yasuo Seymour Peter
  • 7. At night, I freelanced for Lou. Herb Lynda Jason Lou Yasuo Me Seymour Peter
  • 8. We played musical chairs a bit. Herb Seymour Lynda Jason Me Lou Yasuo Peter Inc.
  • 9. We played musical chairs a bit. Herb Seymour Me Lou Yasuo Lynda Peter Inc. Jason Inc.
  • 10. Eventually, we all started our own firms. Yasuo Lynda Me Jason Peter Inc. Inc. Inc. Inc. Inc.
  • 11. Jason and I merged our companies. We had 14 employees. Yasuo Lynda Peter Inc. Inc. Inc. Me & Jason Inc.
  • 12. Yasuo became one of our biggest clients. Lynda and Peter were our biggest competitors. Lynda Peter Inc. Inc. Yasuo Inc. Me & Jason Inc.
  • 13. After 10 years, I left Jason and joined Peter’s firm. Lynda Me & Peter Inc. Inc.
  • 14. After 9 years, I left Peter to join Lynda’s firm—where I am today. Lynda & Me Inc.
  • 15. So look around the room and figure out who will be your next boss! Lou Seymour Herb Me Yasuo Jason Peter Lynda
  • 16. Your Craft: head can Painting Drawing Color theory hold Typography Art history Design a Photography Design Perspective lot... Calligraphy Film Sculpture Printmaking Storytelling
  • 17. Disciplines: Editorial Advertising Fashion Wayfinding Corporate Packaging Exhibit Identity Illustration Experience design Motion design
  • 18. My early tools: Haber rule Typositor Lazy Lucy Gouache Ruling pen French curves Proportion wheel Rapidograph Rubber cement Waxer
  • 19. Vendors & collaborators: Writers Illustrators Photographers Reps Printers Signmakers Retouchers Programmers Architects Interior designers
  • 20. Operations: Bookkeeping Invoicing Payroll Estimating Tax Profit & loss Rent Word Excel Powerpoint SalesForce QuickBooks Constant Contact Survey Monkey
  • 21. Basic software: InDesign Illustrator Photoshop Bridge Dreamweaver Flash Deltagraph MacOS AutoCAD iMovie iDVD iPhoto FontBook Suitcase FontExplorer Keynote Pages GarageBand Acrobat
  • 22. Advanced stuff: FinalCutPro Premiere Avid After Effects CSS3 Javascript Php JQuery Drupal Wordpress Joomla Typekit HTML5 iOS SDK iBook Author Balsamiq Media Queries
  • 23. Lucrative mumbo jumbo: Consulting Business Intelligence Databases Analytics Simplification List management Training Service design: Value propositions Personas Journey maps Service Prototyping
  • 24. If you get it right, you’ll be fishing in Italy when you retire. Michael Aron arondesign.com