An overview of Yelp and its features and benefits for business. Yelp is an online community of real people and real reviews, sometimes in real time, providing opportunities for real engagement.

2. What is ?

3. What is ?
• Reviews

4. What is ?
• Reviews
• Mobile

5. What is ?
• Reviews
• Mobile
• Community / Social Networking

6. What is ?
• Reviews
• Mobile
• Community / Social Networking
• Engagement

7. REVIEWS

8. The Old System

9. The Anatomy of the Better
Business Bureau Rating

10. The Anatomy of the Better
Business Bureau Rating

11. BBB Ratings are Based on
Categories Such as
Source: www.bbb.org

12. BBB Ratings are Based on
Categories Such as
• BBB experience with the industry
in which the business operates
Source: www.bbb.org

13. BBB Ratings are Based on
Categories Such as
• BBB experience with the industry • The business' length of time in
in which the business operates operation
Source: www.bbb.org

14. BBB Ratings are Based on
Categories Such as
• BBB experience with the industry • The business' length of time in
in which the business operates operation
• Business' overall complaint history
with BBB
Source: www.bbb.org

15. BBB Ratings are Based on
Categories Such as
• BBB experience with the industry • The business' length of time in
in which the business operates operation
• Business' overall complaint history • Whether the business has responded
with BBB to complaints received by BBB
Source: www.bbb.org

16. BBB Ratings are Based on
Categories Such as
• BBB experience with the industry • The business' length of time in
in which the business operates operation
• Business' overall complaint history • Whether the business has responded
with BBB to complaints received by BBB
• Whether the business is a BBB
Accredited Business
Source: www.bbb.org

17. BBB Ratings are Based on
Categories Such as
• BBB experience with the industry • The business' length of time in
in which the business operates operation
• Business' overall complaint history • Whether the business has responded
with BBB to complaints received by BBB
• Whether BBB has sufficient
• Whether the business is a BBB
background information and clear
Accredited Business
understanding of business
Source: www.bbb.org

18. The New System

19. The Anatomy of

21. Search by
Keyword, Business,
or Special Offer

22. Search by Search by
Keyword, Business, Address, City,
or Special Offer State, or Zip

23. Search by Search by
Keyword, Business, Address, City,
or Special Offer State, or Zip
Rating out
of 5 Stars

24. Search by Search by
Keyword, Business, Address, City,
or Special Offer State, or Zip
Number of
Reviews
Rating out
of 5 Stars

25. Search by Search by
Keyword, Business, Address, City,
or Special Offer State, or Zip
Number of
Reviews
User/Mobile
Generated
Photos
Rating out
of 5 Stars

26. Search by Search by
Keyword, Business, Address, City,
or Special Offer State, or Zip
Number of
Reviews
User/Mobile Google
Generated Map
Photos
Rating out
of 5 Stars

27. Search by Search by
Keyword, Business, Address, City,
or Special Offer State, or Zip
Number of
Reviews
User/Mobile Google
Generated Map
Photos
Rating out
of 5 Stars
Business
Information

28. The Review

29. The Review

30. The Review
User Info

31. The Review
User Info
5 Star
Rating

32. The Review
User Info
5 Star
Rating
Written
Review

33. MOBILE

34. Mobile is the Fastest Growing Way
People are Using Yelp

35. The Yelp Mobile App
Source: http://officialblog.yelp.com

36. The Yelp Mobile App
• In a 30 day span, Yelp for iPhone had over 1.4
million visitors.
Source: http://officialblog.yelp.com

37. The Yelp Mobile App
• In a 30 day span, Yelp for iPhone had over 1.4
million visitors.
• In July of 2010, over half a million calls were made
to local businesses directly from the Yelp iPhone App.
Source: http://officialblog.yelp.com

38. The Yelp Mobile App
• In a 30 day span, Yelp for iPhone had over 1.4
million visitors.
• In July of 2010, over half a million calls were made
to local businesses directly from the Yelp iPhone App.
• That's about 1 call every 5 seconds to a business
as a result of Yelp and the Yelp mobile app.
Source: http://officialblog.yelp.com

39. The Yelp Mobile App
• In a 30 day span, Yelp for iPhone had over 1.4
million visitors.
• In July of 2010, over half a million calls were made
to local businesses directly from the Yelp iPhone App.
• That's about 1 call every 5 seconds to a business
as a result of Yelp and the Yelp mobile app.
• Nearly a million users generated point-to-point directions
to a local business from the Yelp iPhone App
Source: http://officialblog.yelp.com

40. The Yelp Mobile App
• In a 30 day span, Yelp for iPhone had over 1.4
million visitors.
• In July of 2010, over half a million calls were made
to local businesses directly from the Yelp iPhone App.
• That's about 1 call every 5 seconds to a business
as a result of Yelp and the Yelp mobile app.
• Nearly a million users generated point-to-point directions
to a local business from the Yelp iPhone App
• An average of 27% of all Yelp searches are a result of
the iPhone App
Source: http://officialblog.yelp.com

41. How Consumers are
Using the Yelp App

42. How Consumers are
Using the Yelp App
Searching
by Keyword

43. How Consumers are
Using the Yelp App
Searching
by Keyword
Locating
Special
Offers

44. How Consumers are
Using the Yelp App
Searching
by Keyword
Uploading
Photos
Locating
Special
Offers

45. How Consumers are
Using the Yelp App
Searching Reading / Writing
by Keyword Reviews
Uploading
Photos
Locating
Special
Offers

46. SOCIAL

47. Community

48. Community
Add Friends

49. Community
Add Friends
Rate Review,
Send to a Friend,
Link to Review

50. Community
Add Friends
Check-in,
Become the Duke,
Find Special Offers
Rate Review,
Send to a Friend,
Link to Review

51. Community
Compliment,
Add Friends
Send Message,
Check-in, Follow Reviewer
Become the Duke,
Find Special Offers
Rate Review,
Send to a Friend,
Link to Review

52. Community Profiles

54. Profile Photo

55. Profile Photo
155 Friends,
62 Reviews,
18 Firsts,
15 Quick Tips,
7 Fans,
422 Photos,
2 Lists

56. Profile Photo
155 Friends,
62 Reviews,
18 Firsts,
15 Quick Tips,
7 Fans,
422 Photos,
2 Lists
2010 Elite

57. Follow Friends’
Activity
Profile Photo
155 Friends,
62 Reviews,
18 Firsts,
15 Quick Tips,
7 Fans,
422 Photos,
2 Lists
2010 Elite

58. Follow Friends’
Activity
Profile Photo
155 Friends,
62 Reviews,
18 Firsts,
15 Quick Tips,
7 Fans,
422 Photos, 16
2 Lists Compliments
2010 Elite

59. Community + Mobile

60. Community + Mobile
Add a Quick Tip

61. Community + Mobile
Add a Quick Tip
Check-In

62. Community + Mobile
Add a Quick Tip
Check-In
Send to a Friend

63. Community + Mobile
Add a Quick Tip
Add a Photo
Check-In
Send to a Friend

64. Community + Mobile
Add a Quick Tip
Add a Photo
Check-In
Draft a Review
Send to a Friend

65. Community + Mobile
Add a Quick Tip
Add a Photo
Check-In
Draft a Review
Send to a Friend
Add a Bookmark

66. Community + Mobile

67. Community + Mobile
Check-in

68. Community + Mobile
Climb the Check-in
Check-in
Leaderboard

69. Community + Mobile
Climb the Check-in
Check-in
Leaderboard
Become the Duke
When You Check-in
the Most at One Place

70. ENGAGEMENT

71. Claim Your Business

72. Claim Your Business
Search For Your
Business

73. Claim Your Business
Search For Your
Business
Claim Your
Business

74. Claim Your Business

75. Engage. Engage. Engage.

76. Engage. Engage. Engage.
It’s an Open
Invitation From
Consumers

77. Engage. Engage. Engage.

78. Engage. Engage. Engage.
• Claim Your Business

79. Engage. Engage. Engage.
• Claim Your Business
• Know and Value Your Reviewers. They are
Paying, Opinionated Customers.

80. Engage. Engage. Engage.
• Claim Your Business
• Know and Value Your Reviewers. They are
Paying, Opinionated Customers.
• Respond to reviews, both good and bad,
through messages to reviewers.

81. Engage. Engage. Engage.
• Claim Your Business
• Know and Value Your Reviewers. They are
Paying, Opinionated Customers.
• Respond to reviews, both good and bad,
through messages to reviewers.
• Apply Sales & Special Offers

82. Thanks!
michaelbertoldi@gmail.com
www.michaelbertoldi.net
@michaelbertoldi