Direct to Fan Music Marketing
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Direct to Fan is the practice of identifying people with an interest in your music, creating a relationship with those fans, promoting and marketing your music to them and going direct to them to finance your career by monetizing that relationship. Some of the topics covered include: Fan management Brand management Sales Marketing Distribution Manufacturing Crowd Funding Event management Merchandizing Warehousing Fulfillment
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Direct to Fan Music Marketing
- 1. The Music Biz Weekly and Hypebot Present: Direct-to-Fan Music Marketing 101 Hosts: Michael Brandvold - @michaelsb Brian Thompson - @thornybleeder Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 1
- 2. The Music Biz Weekly and Hypebot Present: Direct-to-Fan is no longer an option — it's a necessity. Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 2
- 3. The Music Biz Weekly and Hypebot Present: Popular Direct to Fan Strategy: Free Download for Email Address •Topspin •CD Baby (coming soon) •Nimbit •Wildfire.fm •Bandcamp •Noise Trade •Reverbnation •Bandzoogle •Soundclound via www.emailunlock.com Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 3
- 4. The Music Biz Weekly and Hypebot Present: Other Direct to Fan Strategies: •Merch Bundles at Various Price Points •Using Digital Music as a “Loss Leader” •Limited Edition (scarce) Physical Products •Pre-Release Orders with Exclusive Bonus Items •Exclusive Fan Membership Clubs •Private & Exclusive Online Events for Fans (StageIt, YouTube) •CrowdFunding Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 4
- 5. The Music Biz Weekly and Hypebot Present: Direct to Fan = Fan & Email Management Mailchimp •Hostbaby •Mad Mimi •Bandzoogle •Topspin •Constant Contact •Nimbit •iContact •Fanbridge •aWeber •Reverbnation Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 5
- 6. The Music Biz Weekly and Hypebot Present: Brand Management = Watch, Listen & Respond •Google Alerts •SocialMention.com •Hootsuite •Twitter Mentions & Searches Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 6
- 7. The Music Biz Weekly and Hypebot Present: Marketing: Spread the Word •Your Blog •Facebook •Twitter •YouTube •Your Fans •PR to Bloggers •Upload Songs to Internet Radio & Spotify/Rdio/MOG/Deezer Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 7
- 8. The Music Biz Weekly and Hypebot Present: Merch Sales •PayPal •Big Cartel •Bandcamp •Reverbnation •Topspin •Spreadshirt •Nimbit •CafePress •Bandzoogle •Zazzle Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 8
- 9. The Music Biz Weekly and Hypebot Present: Physical CD Distribution •CD Baby •Amazon •Topspin Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 9
- 10. The Music Biz Weekly and Hypebot Present: Digital Distribution (to Digital Music Stores) •Tunecore •CD Baby •Ditto Music •Reverbnation •One RPM •Nimbit Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 10
- 11. The Music Biz Weekly and Hypebot Present: On-Site Integrated Music Players & Digital Sales •Bandcamp •Noise Trade •Soundcloud •iTunes •Topspin •Amazon •Nimbit •YouTube •Reverbnation •CD Baby Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 11
- 12. The Music Biz Weekly and Hypebot Present: Crowd Funding •Kickstarter •Pledge Music •Rocket Hub •Indie GoGo •PayPal Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 12
- 13. The Music Biz Weekly and Hypebot Present: Event Management •Facebook •eTickets.to •Topspin •Tekiki •SongKick •ArtistData •EventBrite •Ticket Leap Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 13
- 14. The Music Biz Weekly and Hypebot Present: Video of this Presentation Is Available web5.MusicBizWeeklyPodcast.com Only $5 for the entire webinar, on demand Also available: How to Use Facebook to Promote Your Music How to Use Twitter to Promote Your Music How to Use WordPress to Build Your Band’s Website WordPress Plugins For Musicians Michael Brandvold @michaelsb and Brian Thompson @thornybleeder 14
- 15. The Music Biz Weekly and Hypebot Present: Thank You! Michael Brandvold - Michael Brandvold Marketing www.MichaelBrandvold.com Twitter - @michaelsb Email - me@mikebrandvold.com Brian Thompson - Thorny Bleeder and The DIY Daily www.thornybleeder.com www.thediydaily.com Twitter - @thornybleeder.com Email - brian@thornybleeder.com Hypebot - Music. Technology. The New Music Business www.hypebot.com Twitter - @hypebot Michael Brandvold @michaelsb and Brian Thompson @thornybleeder
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- The look, the feel, the design, the presentation.\nHow you make money.\nHow you interact with your customers.\nOwn your customer data.\nWhat does the future hold for new developments. With your site you can react much more quickly.\n
- The look, the feel, the design, the presentation.\nHow you make money.\nHow you interact with your customers.\nOwn your customer data.\nWhat does the future hold for new developments. With your site you can react much more quickly.\n
- The look, the feel, the design, the presentation.\nHow you make money.\nHow you interact with your customers.\nOwn your customer data.\nWhat does the future hold for new developments. With your site you can react much more quickly.\n
- The look, the feel, the design, the presentation.\nHow you make money.\nHow you interact with your customers.\nOwn your customer data.\nWhat does the future hold for new developments. With your site you can react much more quickly.\n
- The look, the feel, the design, the presentation.\nHow you make money.\nHow you interact with your customers.\nOwn your customer data.\nWhat does the future hold for new developments. With your site you can react much more quickly.\n
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- Website needs to be center to all your plans, online and offline. \nDon’t cut corners. \nIf you opened a physical store would you get a cheap location and a poor building.\nDon’t spend foolishly either.\nFirst impressions mean everything. How serious you are.\nThe internet can place everyone on the same level.\n
- The look, the feel, the design, the presentation.\nHow you make money.\nHow you interact with your customers.\nOwn your customer data.\nWhat does the future hold for new developments. With your site you can react much more quickly.\n
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