Planning For Success

Michael Brandvold Marketing Presents:

Planning For Success
How You Can Become a Authority and How You
Can Succeed with Your Career Goals

a presentation for Pyramind

@michaelsb
Michael Brandvold www.MichaelBrandvold.com 1
Thursday, February 21, 13


My Path
• College Radio
• Management Firm
• Record Label
• Rock Magazine
• KISS Otaku
• Sony Signatures
• Michael Brandvold Marketing



Depth of Experience

Don’t be a one trick pony. Learn and
experience as much as possible.

Understand many areas of the business.



Dream Big
I am a fan, I love music, I grew up with
KISS. I dreamed about working with
them as a kid.

I made my dream come true.



Michael Brandvold Marketing

•How did I do it? What was my plan?
•You NEED a plan.
•You NEED goals.
•You NEED to always review.
•Be prepared to pivot.



Authority
•Be seen as the expert.
•Authority means trust.
•Share your knowledge.
•Focus on the community.
•Business and success will ﬁnd you.



Authority
If you look around the room and you’re
the smartest person in the room, then
you’re the wrong room.
Lorne Michaels

But you being in that room makes it the
right room for everyone else.
Michael Brandvold


Always Say Yes

Figure out how to do it later.



It’s All About Perception
•You need to appear in demand and busy.
•People want to work with those in demand.
•Always be marketing yourself.



Podcasts, Webinars & eBooks
•Expand your presence.
•Repurpose your content.
•Follow your passion.



It’s A Social World
•Networking happens just by being social.
•Share everything.
•Show your personality.



Where Should You Be?
•Not every social network.
•The Big Four: Facebook, Twitter, YouTube
and Your Website.
•Klout - who is inﬂuential
•Needs to be part of your life, not work.
•Content is king.
•Everything in your life is content.


KISS School of Marketing:
11 Lessons I Learned While
Working With KISS

Over 3000 downloads


Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISS

The Secret to
Success is to
Offend the
Greatest
Number of
People
Quote by George Bernard Shaw, repeated by Gene Simmons.



Passion
• Post with Passion
• Don’t post with Anger
• Never impersonate



It’s All
Branding



Your Brand?
• Everything you post.
• Every comment you leave.
• Every photo you take.
• What your friends and fans think you are.
• Every action paints a picture of your
brand.


Everything You Do Will
Not Succeed



Keep Producing Content
•Look at results, adapt and move forward.
•Let the numbers paint the picture.
•Use available data: Facebook, YouTube,
Google, WordPress
•Nobody remembers the failures.



If You Don’t Ask For It You
Won’t Get It



Ask For Support, Ask For
Shares, Ask For The
Opportunity.



Separate
Business and
Pleasure



Follow The Business and
Don’t Let Personal Feelings
Get In The Way.



Listen To Your Fans, You
Work For Them



Always Be a Fan

Never forgot who are doing this for... the
fans, the customers.

You need to ALWAYS be one.



Believe In What You Do.
Don’t aim for success if you want it; just
do what you love and believe in, and it
will come naturally.

David Frost



Thank You!
Get a FREE copy of my ebook:
KISS School of Marketing: 11 Lessons I
Learned While Working With KISS
http://noisetrade.com/michaelbrandvold
Twitter @michaelsb
Facebook www.facebook.com/michaelbrandvoldmarketing
Web www.MichaelBrandvold.com
Email me@mikebrandvold.com

Planning For Success

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