How much is a Facebook fan worth?
In April 2013 Syncapse attempted to answer that question through the release of its latest research study, "THE VALUE OF A FACEBOOK FAN 2013: REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA" (updating previous Syncapse research from 2010).
Michael Carney of Netmarketing Courses has prepared this presentation summarising the new study, as one of the resources available for our online training courses in social media marketing.
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The Value of a Facebook Fan 2013
1. ONLINE TRAINING COURSES FOR BUSINESSES
VALUE OF A
FACEBOOK
FAN 2013
WWW.NETMARKETINGCOURSES.COM
2. Results of a 2013
research study by
THE VALUE OF A FACEBOOK FAN 2013:
REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA
http://www.syncapse.com/value-of-a-facebook-fan-2013
As Reported by www.netmarketingcourses.com
3. SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
$174.17
U.S.
AVERAGE VALUE OF A FACEBOOK FAN
4. The Syncapse study indicates that
BRANDS WITH LOWER RETAIL PRICES
OR PRODUCTS THAT HAVE A
FREQUEST REPEAT PURCHASE CYCLE
have lower Fan values
5. $70.16
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
A COCA-COLA FAN ON FACEBOOK IS WORTH
6. $132.88
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
A DISNEY FAN
7. $289.88
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
8. $405.54
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
9. $1,613.11
SOURCE: SYNCAPSE THE VALUE OF A FACEBOOK FAN 2013, REVISITING CONSUMER BRAND CURRENCY IN SOCIAL MEDIA, APRIL 2013
22. 3. PROPENSITY TO RECOMMENDED
Probability and propensity for word-of-mouth
recommendations to lead to future sales
image courtesy
flickr.com/photos/pyth0ns/6773415631/
23. 4. MEDIA VALUE
Efficiencies of earned reach and frequency
via the Facebook platform
image courtesy http://www.flickr.com/photos/jrhode/4169516827/
24. 5. ACQUISITION COST
Efficiency of Fans
in enticing others
to participate and drive
organic membership
image courtesy http://www.flickr.com/photos/ax2groin/539877487/
25. 6. BRAND AFFINITY
The perceived personality or the emotional draw
felt by Fans towards their brands
26. ONLINE TRAINING COURSES FOR BUSINESSES
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