Gamification, Emakina 10 digitale trends, Wijs Wijs

1. + Gamification,
Denis Libouton
10 Trends,
Bart De Waele,
Digital Marketing First
Henri Wuyts
Michael D’hooge

2. + Winner Will be dominant
+ niche networks
takes it all. + startups
Location
=
relevance
DATA
is the
new
black

3. + Mainstream 3D printers Sensors
everywhere
QR is so
2011, welcome
Mobile NFC
first

4. + ENHANCE
GAMIFICATION MOTIVATION
STATUS Loyalty programs
CHEAP
ACCESS
STICKY
- CLEAR GOALS & RULES
POWER - ACCELERATED FEEDBACK CYCLES
- COMPELLING NARRATIVE
DESIRABLE
- CHALLENGE
- ACHIEVABLE
- STEP BY STEP
STUFF

5. + GAMIFICATION Gamevertising
IS EVERYWHERE Smartphone:
61% = games
USER ORIENTATED
LINKEDIN - FUEL EFFICIENCY - …
LEVELS
RATING
STARS
Playfull
BADGES Engage
Connect
REPUTATION

6. DIGITAL
AGENCY
+

7. + Webbureau
& online
marketingbureau
onder één dak
WAT ZE DOEN:
STRATEGIE EN CONCEPT
ONTWERPEN EN BOUWEN
TRAFFIC GENEREREN
DOELGROEP ACTIVEREN
METEN EN OPTIMALISEREN