Social media - turning likes into buyers
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Social media - turning likes into buyers
- 1. 7 tips for converting likes to buys Michael Fox - Shoes of Prey
- 10. We make women happy
- 11. 1. Purple cow your product
- 12. 2. Encourage the Facebook experience to be personal.
- 13. 3. Customer service on Facebook converts
- 14. 4. Measure which posts engage customers best
- 15. 5. Use targeting options to your advantage Cost: $70 Revenue: $10,000
- 16. 6. Measure, measure, measure Time of day to post 3-4pm and 6-7pm
- 17. 7. Measure, measure, measure Cross Channel Conversion Tracking Facebook = 8% of sales, 4% of traffic
- 18. Blog: www.22michaels.com Twitter: @mmmichaelfox Email: [email_address] Thanks
Notas del editor
- You choose the materials. Here are some of the materials that we work with – fishskin, snakeskin, patent leather, soft nappa leather and man-made materials such as sequins.
- You choose the heel shape and height and the backs of the shoes. Here is an example of the height range in the wedge heel shape, with a couple of different backs.
- You choose the toe shape and decorations. Here you can see some closed toes, peep toes, bows, buckles and we have many many more.
- When we say hand-made, we really do mean every part of the process. Here you can see our “maker” creating the pattern for a pair of shoes. It's drawn onto the last which is that blue foot-shaped piece of material.
- And here you can see the logo being printed on the insole.
- And, I really think that's our purple cow, but more about that later.
- Give people a reason to talk about you – packaging. We make the experience of receiving shoes from Shoes of Prey as personalised and luxurious as possible, for a couple of reasons: - it fits with the luxury of a bespoke service. - it's often the only physical touchpoint of your Shoes of Prey experience. - it means that when we deliver your shoes to your office, this is exciting for you to open and fun for everyone else who is watching. - because it's so elaborate... you'll tell people about it. It's also why we have a 100% returns policy.