SlideShare a Scribd company logo
1 of 20
Download to read offline
Michael Hamilton-  DTI- Marketing Initiative: part one November- 2005 Optimization is Imperative
The below chart represents the proliferation of vendors which hit its peak in 2002, and their gradual lack of staying power.   ,[object Object],[object Object],[object Object],Early Adopters/ Pioneers Mass Market/ Followers End of Life 1980  1985  1990  1995 2000  2005  2010 New York
Competition - Who is our competition?  Who do you/ we want it to be? ,[object Object],[object Object],[object Object],[object Object],[object Object]
DTI has much more to offer our target market than we ever had in the past and even many more plans are in the works: ,[object Object],[object Object]
Currently, there is not any documentation of the new capabilities we can offer and that my clients need.  When you “google” dti, “dti global, document technologies, inc etc… - nothing comes up When my clients put our offerings in a query- dti does not come up.  One really has to search. Our Story :
The unfortunate result: ,[object Object],[object Object],[object Object],[object Object]
We understand and have pinpointed our audience and that is a huge part of a successful marketing strategy. Why not market ourselves to them?  This seems self evident, but it is currently overlooked.
Lets improve our website and optimize it: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is website optimization? ,[object Object]
Keywords are simply targeted words that determine which category our site will be listed under in search engines and directories, as well as words that searchers input to search engines in order to find relevant sites.
Examples: Key “buzz” words that are currently submitted most into queries ,[object Object]
[object Object],[object Object]
Site Submission-The Basics ,[object Object],[object Object]
The deliverables- our boxes are often DTI’s first impression that any potential client sees.   ,[object Object]
This is one very important area where our positioning needs to be modified: ,[object Object],[object Object],[object Object]
Marketing plans Part One: Unlimited Choice ,[object Object]
Unlimited Choice:  Which one to choose? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I will develop strategies that will put DTI in a better place to target consumers: ,[object Object],[object Object],[object Object]
Packaging  ,[object Object]
Going forward: ,[object Object],[object Object],[object Object]

More Related Content

What's hot

Zappos lessons: Building a Customer-Focused Culture
Zappos lessons: Building a Customer-Focused CultureZappos lessons: Building a Customer-Focused Culture
Zappos lessons: Building a Customer-Focused CultureThor
 
Zam Zuu Marketing With Compensation New
Zam Zuu Marketing With Compensation NewZam Zuu Marketing With Compensation New
Zam Zuu Marketing With Compensation Newmagictravelbiz
 
Merchant Advance Brochure - Ox Payment
Merchant Advance Brochure - Ox PaymentMerchant Advance Brochure - Ox Payment
Merchant Advance Brochure - Ox PaymentMokhtari Kader
 
Acuity Frontline Thinking Summer 2013
Acuity Frontline Thinking Summer 2013Acuity Frontline Thinking Summer 2013
Acuity Frontline Thinking Summer 2013We are Acuity
 
Copy that sells 14th june
Copy that sells 14th juneCopy that sells 14th june
Copy that sells 14th juneCSMinsight
 
How To Manage An Advertising Agency
How To Manage An Advertising Agency How To Manage An Advertising Agency
How To Manage An Advertising Agency Peter Levitan & Co.
 
Entrepreneurship and the entrepreneurial journey 2020 04
Entrepreneurship and the entrepreneurial journey 2020   04Entrepreneurship and the entrepreneurial journey 2020   04
Entrepreneurship and the entrepreneurial journey 2020 04Fraser Hay
 
AAN Annual Meeting - Promotions & Interactive Content Explosion
AAN Annual Meeting - Promotions & Interactive Content ExplosionAAN Annual Meeting - Promotions & Interactive Content Explosion
AAN Annual Meeting - Promotions & Interactive Content ExplosionUpland Second Street
 
How to achieve your goals in 2020 - 04
How to achieve your goals in 2020 - 04How to achieve your goals in 2020 - 04
How to achieve your goals in 2020 - 04Fraser Hay
 
There's Gold In There Hills
There's Gold In There HillsThere's Gold In There Hills
There's Gold In There HillsDuncan Cumming
 
Collaborative commercefordummies aribaspezial
Collaborative commercefordummies aribaspezialCollaborative commercefordummies aribaspezial
Collaborative commercefordummies aribaspezialskl1412
 
LGN Millionaires Presentation
LGN Millionaires PresentationLGN Millionaires Presentation
LGN Millionaires PresentationRenato Miraballes
 
Dallas Dodge Presentation
Dallas Dodge PresentationDallas Dodge Presentation
Dallas Dodge PresentationLeaReynolds
 
Customer Before Company: Revolutionizing Your Business The Nordstrom Way
Customer Before Company: Revolutionizing Your Business The Nordstrom WayCustomer Before Company: Revolutionizing Your Business The Nordstrom Way
Customer Before Company: Revolutionizing Your Business The Nordstrom WayMaura Neill
 
Stiforp from superroque
Stiforp from superroqueStiforp from superroque
Stiforp from superroqueArmando Roque
 

What's hot (19)

Zappos lessons: Building a Customer-Focused Culture
Zappos lessons: Building a Customer-Focused CultureZappos lessons: Building a Customer-Focused Culture
Zappos lessons: Building a Customer-Focused Culture
 
Zam Zuu Marketing With Compensation New
Zam Zuu Marketing With Compensation NewZam Zuu Marketing With Compensation New
Zam Zuu Marketing With Compensation New
 
Merchant Advance Brochure - Ox Payment
Merchant Advance Brochure - Ox PaymentMerchant Advance Brochure - Ox Payment
Merchant Advance Brochure - Ox Payment
 
Acuity Frontline Thinking Summer 2013
Acuity Frontline Thinking Summer 2013Acuity Frontline Thinking Summer 2013
Acuity Frontline Thinking Summer 2013
 
Copy that sells 14th june
Copy that sells 14th juneCopy that sells 14th june
Copy that sells 14th june
 
Barefoot - Portfolio Presentation
Barefoot - Portfolio PresentationBarefoot - Portfolio Presentation
Barefoot - Portfolio Presentation
 
How To Manage An Advertising Agency
How To Manage An Advertising Agency How To Manage An Advertising Agency
How To Manage An Advertising Agency
 
Entrepreneurship and the entrepreneurial journey 2020 04
Entrepreneurship and the entrepreneurial journey 2020   04Entrepreneurship and the entrepreneurial journey 2020   04
Entrepreneurship and the entrepreneurial journey 2020 04
 
Design services - Barefoot
Design services - BarefootDesign services - Barefoot
Design services - Barefoot
 
SIP Connect 2016 - Matt Coen
SIP Connect 2016 - Matt CoenSIP Connect 2016 - Matt Coen
SIP Connect 2016 - Matt Coen
 
AAN Annual Meeting - Promotions & Interactive Content Explosion
AAN Annual Meeting - Promotions & Interactive Content ExplosionAAN Annual Meeting - Promotions & Interactive Content Explosion
AAN Annual Meeting - Promotions & Interactive Content Explosion
 
How to achieve your goals in 2020 - 04
How to achieve your goals in 2020 - 04How to achieve your goals in 2020 - 04
How to achieve your goals in 2020 - 04
 
There's Gold In There Hills
There's Gold In There HillsThere's Gold In There Hills
There's Gold In There Hills
 
Collaborative commercefordummies aribaspezial
Collaborative commercefordummies aribaspezialCollaborative commercefordummies aribaspezial
Collaborative commercefordummies aribaspezial
 
Build sales from the inside out
Build sales from the inside outBuild sales from the inside out
Build sales from the inside out
 
LGN Millionaires Presentation
LGN Millionaires PresentationLGN Millionaires Presentation
LGN Millionaires Presentation
 
Dallas Dodge Presentation
Dallas Dodge PresentationDallas Dodge Presentation
Dallas Dodge Presentation
 
Customer Before Company: Revolutionizing Your Business The Nordstrom Way
Customer Before Company: Revolutionizing Your Business The Nordstrom WayCustomer Before Company: Revolutionizing Your Business The Nordstrom Way
Customer Before Company: Revolutionizing Your Business The Nordstrom Way
 
Stiforp from superroque
Stiforp from superroqueStiforp from superroque
Stiforp from superroque
 

Similar to michael hamilton marketing initiative

Real Estate Re Invent
Real Estate Re InventReal Estate Re Invent
Real Estate Re InventJose Perez
 
Digital Marketing Tactics for Real Estate: What, When & How
Digital Marketing Tactics for Real Estate: What, When & HowDigital Marketing Tactics for Real Estate: What, When & How
Digital Marketing Tactics for Real Estate: What, When & HowDavid Hitt
 
Rebranding: A 4 Step Plan for B2B Marketers
Rebranding: A 4 Step Plan for B2B MarketersRebranding: A 4 Step Plan for B2B Marketers
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
 
Your Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry AttentionYour Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
 
Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...
Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...
Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...Colleague Software
 
Maturity Model For Internet Marketing Strategy
Maturity Model For Internet Marketing StrategyMaturity Model For Internet Marketing Strategy
Maturity Model For Internet Marketing StrategyMichael Galo
 
Opening Remarks, Steve Smith
Opening Remarks, Steve SmithOpening Remarks, Steve Smith
Opening Remarks, Steve SmithMediaPost
 
Building New Business™
Building New Business™Building New Business™
Building New Business™Bobby Darnell
 
Upsellingcreative tb
Upsellingcreative tbUpsellingcreative tb
Upsellingcreative tbJustin Mai
 
2021 digital marketing playbook for consultants
2021 digital marketing playbook for consultants2021 digital marketing playbook for consultants
2021 digital marketing playbook for consultantsJeremy Mays
 
Should every recruitment business be a digital marketing agency? - #Rechangou...
Should every recruitment business be a digital marketing agency? - #Rechangou...Should every recruitment business be a digital marketing agency? - #Rechangou...
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
 
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...Debbie Gee
 
2010 Restart, Reboot And Re Energize!
2010 Restart, Reboot And Re Energize!2010 Restart, Reboot And Re Energize!
2010 Restart, Reboot And Re Energize!Gail Kerr
 
Here’s your digital marketing playbook for the professional service industry ...
Here’s your digital marketing playbook for the professional service industry ...Here’s your digital marketing playbook for the professional service industry ...
Here’s your digital marketing playbook for the professional service industry ...Jeremy Mays
 
Digital Marketing Workshop: Unlocking digital for GenX
Digital Marketing Workshop: Unlocking digital for GenXDigital Marketing Workshop: Unlocking digital for GenX
Digital Marketing Workshop: Unlocking digital for GenXAnuj Sharma
 

Similar to michael hamilton marketing initiative (20)

Real Estate Re Invent
Real Estate Re InventReal Estate Re Invent
Real Estate Re Invent
 
Digital Marketing Tactics for Real Estate: What, When & How
Digital Marketing Tactics for Real Estate: What, When & HowDigital Marketing Tactics for Real Estate: What, When & How
Digital Marketing Tactics for Real Estate: What, When & How
 
Rebranding: A 4 Step Plan for B2B Marketers
Rebranding: A 4 Step Plan for B2B MarketersRebranding: A 4 Step Plan for B2B Marketers
Rebranding: A 4 Step Plan for B2B Marketers
 
Ideahack all-slides
Ideahack all-slidesIdeahack all-slides
Ideahack all-slides
 
Web Marketing Success 2012
Web Marketing Success 2012Web Marketing Success 2012
Web Marketing Success 2012
 
Leon11.ppsx
Leon11.ppsxLeon11.ppsx
Leon11.ppsx
 
Leon11.pptx
Leon11.pptxLeon11.pptx
Leon11.pptx
 
Your Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry AttentionYour Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry Attention
 
Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...
Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...
Marketing within Recruitment - The Swiss Army Knife of Modern Day Recruitment...
 
Maturity Model For Internet Marketing Strategy
Maturity Model For Internet Marketing StrategyMaturity Model For Internet Marketing Strategy
Maturity Model For Internet Marketing Strategy
 
Opening Remarks, Steve Smith
Opening Remarks, Steve SmithOpening Remarks, Steve Smith
Opening Remarks, Steve Smith
 
Building New Business™
Building New Business™Building New Business™
Building New Business™
 
Upsellingcreative tb
Upsellingcreative tbUpsellingcreative tb
Upsellingcreative tb
 
2021 digital marketing playbook for consultants
2021 digital marketing playbook for consultants2021 digital marketing playbook for consultants
2021 digital marketing playbook for consultants
 
Reaching Your Market
Reaching Your MarketReaching Your Market
Reaching Your Market
 
Should every recruitment business be a digital marketing agency? - #Rechangou...
Should every recruitment business be a digital marketing agency? - #Rechangou...Should every recruitment business be a digital marketing agency? - #Rechangou...
Should every recruitment business be a digital marketing agency? - #Rechangou...
 
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...
10 Things Emerging Technology Companies Need to Know to Jump Start Their Way ...
 
2010 Restart, Reboot And Re Energize!
2010 Restart, Reboot And Re Energize!2010 Restart, Reboot And Re Energize!
2010 Restart, Reboot And Re Energize!
 
Here’s your digital marketing playbook for the professional service industry ...
Here’s your digital marketing playbook for the professional service industry ...Here’s your digital marketing playbook for the professional service industry ...
Here’s your digital marketing playbook for the professional service industry ...
 
Digital Marketing Workshop: Unlocking digital for GenX
Digital Marketing Workshop: Unlocking digital for GenXDigital Marketing Workshop: Unlocking digital for GenX
Digital Marketing Workshop: Unlocking digital for GenX
 

Recently uploaded

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 

Recently uploaded (20)

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 

michael hamilton marketing initiative

  • 1. Michael Hamilton- DTI- Marketing Initiative: part one November- 2005 Optimization is Imperative
  • 2.
  • 3.
  • 4.
  • 5. Currently, there is not any documentation of the new capabilities we can offer and that my clients need. When you “google” dti, “dti global, document technologies, inc etc… - nothing comes up When my clients put our offerings in a query- dti does not come up. One really has to search. Our Story :
  • 6.
  • 7. We understand and have pinpointed our audience and that is a huge part of a successful marketing strategy. Why not market ourselves to them? This seems self evident, but it is currently overlooked.
  • 8.
  • 9.
  • 10. Keywords are simply targeted words that determine which category our site will be listed under in search engines and directories, as well as words that searchers input to search engines in order to find relevant sites.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.

Editor's Notes

  1. Michael Hamilton:   Optimization and Public Perception is Imperative:   The “lit support” industry is going in two separate directions. As a company- we need to make it a priority that we change the way our target market perceives us.   ‘ Copy Vendors’, in general and the salesmen they employ have cheapened the industry. They over promise, lack follow through, focus on quick profits and don’t deliver. They also look cheap. Potential clients are now jaded and the way they view us is cheap.   There is a need, however, for the services ‘lit support vendors’ provide, but because the public perception of DTI is more along the same lines as the competition, we need to change the way we are categorized. Potential clients will use their current vendor until he screws up. This is the only reason why the “I just want to offer my services as a backup” strategy actually works. That is so lame.   I look at other vendors as a benchmark of what not to be and take a more professional approach. As a company- we need to position ourselves and market ourselves differently from the Willy Lomans’. We can do this by not only moving forward in the direction that we are heading, but by also making it known.   We need to be more professional, avant-garde and marketable. We need to differentiate ourselves from the shit heads and command more respect like IBM, Accenture, Lionbridge, HP, Deloitte etc… The industry is becoming less ‘service- oriented’ and more Consultative.   Web Optimization: key buzz words; Consulting, It, Web Consultant, Information and Records Management, EDD, E-discovery, Education and training- Litworks, surveillance, Investigation, Security Consulting. Document management, outsourcing etc…. Corporate Outsource, relationship management, Archival, ERISA, IP, SOX, Compliance, Forensics- capacity, Shared Service Offering…     SIC Codes NAICS Codes-   Top Competitors: RR Hadley Lionbridge Danka Williams Lea Oce EDD Xerox HP IBM Deloitte