Developing New Markets and Audiences

Michael Heipel, Executive Director Marketing and Event Management

CASE STUDY
Developing New Markets, Audiences and Approaches

Dienstag, 26. Juli 2011

About WAN-IFRA Today‘s Event Challenges for
Portfolio the News Media
Industry

Strategic Event Success Stories Take Aways
Programming

© 2011, WAN-IFRA |


ABOUT WAN-IFRA

© 2011, WAN-IFRA |


Founded 1948, first President
Johan van de Kieft (NL)

Current President
Jacob Matthew (IN)

ABOUT WAN-IFRA © 2011, WAN-IFRA |


Press Freedom Development of
Technology

Editorial
Integrity

Prosperous
Business
Quality Journalism



3000 Member
80 Countries
Companies

18.000
Publications 15.000 Websites



Turnover 2010:
14,2 Mn EUR



Turnover 2010:
4% 14,2 Mn EUR

31%

2%
6% 57%

Members Consulting Events/Expo
Publications Other



TODAY‘S EVENT
PORTFOLIO

© 2011, WAN-IFRA |


Flagship Events

TODAY‘S EVENT PORTFOLIO © 2011, WAN-IFRA |


63rd World Newspaper Congress /
18th World Editors Forum



IFRA Expo
350 Exhibitors
10.000 Visitors
100 countries



20+ International
Conferences / Year
CO N F E R E NC E

4th International
E-reading & Tablet Conference
11 October 2011, Vienna, Austria

Price Taking tablets to the next level

Join us in Vienna to learn more about the latest trends:
W Business opportunities on tablets
W
W

Special offer

Conference venue

www.wan-ifra.org/e-reading_conference

Subheadline

magnit am iliquismod dipisisl utem vul

Apple iPad
Hanvon RIM PlayBook
colour e-reader Motorola Xoom Apple iPad RIM PlayBook

Amazon Kindle III Samsung Galaxy Tab Sony Daily Edition



20+ International
Conferences / Year
CO N F E R E NC E

4th International
E-reading & Tablet Conference >.?@ABA?>A
11 October 2011, Vienna, Austria

'
Price Taking tablets to the next level

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CONFERENCE
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W Business opportunities on tablets

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!"%5'+6
7+8'219 Building for the future Specia
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&%/#)* 9 – 10 June 2011, Florence CON F E R E NC E
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www.wan-ifra.org/e-reading_conference Sponsor: The international conference for the Italian
publishing and printing industry - XIV Edition
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Earlyb ble
In association with:
10th International
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Newsroom Summit
– Save 9th – 10th June 2011, Zurich, Switzerland
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1 EUR 20
RIM PlayBook
colour e-reader Motorola Xoom Apple iPad RIM PlayBook !"#$%&'()'*
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8#9/0:1;<9/&7=&$*167&#11 How to reach audiences
www.wan-ifra.org/events/wan-ifra-italia-2011
!+#$%&'()'* through innovative journalism
www.ediland.it
5)9&/0150,&#167&#1
1 W The latest newsroom transformation projects
CON F E R E NC E
!,#$%&'()'* W Audience engagement
W Innovative forms of journalism: Data and infographics
Amazon Kindle III Samsung Galaxy Tab Sony Daily Edition
W Tablet publishing: How to integrate a new platform into multimedia publishing
!"#$# W Paid-content: Business models for the future
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© Fotocronache Germogli - Firenze

W Change management: The importance of solid leadership in the newsroom
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This Conference is brought to you by:
Nordic Local Media
Registration and more information:
www.wan-ifra.org/newsroomsummit Conference
Stockholm, 26 - 27 May 2011
!!!"!#$%&'(#")(*+,-#

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itte A meeting point for Nordic digital media!
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ow Monetizing local content
Foll
Local media on iPad and tablets

Commercial opportunities with local audiences

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www.wan-ifra.org/nlmc



Study Tours



Seminars, Webinars,
Trainings



CHALLENGES FOR THE
NEWS MEDIA INDUSTRY

© 2011, WAN-IFRA |


Disruptive Changes in
Media Consumption
Patterns

CHALLENGES © 2011, WAN-IFRA |
http://www.flickr.com/photos/techsavvyed/5850610817/sizes/z/in/photostream/


Same Direction, but
Different Speeds

http://www.flickr.com/photos/kunin/3108993030/sizes/z/in/photostream/



Industry Outlook 2016



Industry Outlook 2016

„Frenemies“
Media Markets
„Co-Opetition“ opening up
Social Media
Sustainability
Growing
Editorial Freedom

Niche Markets
Advertorial Content
Increased Literacy
MonoMedia -> MultiMedia -> SmartMedia

Cloud Computing Consolidation

Brand
Extensions
New Business
CHALLENGES
Models © 2011, WAN-IFRA |


STRATEGIC EVENT
PROGRAMMING

© 2011, WAN-IFRA |


Strategy

Subsidiaries, Competence Centers

Marketing &
Event
Management

EVENT PROGRAMMING © 2011, WAN-IFRA |


Strategy

Subsidiaries, Competence Centers

Marketing &
Event
Management Event Steering Group



Social Media Added Value for
Exhibitors and Sponsors

Attendee Experiences Digital Technology



Social Media



Added Value for



Attendee Experiences



Digital Technology:
Project Management in
the Cloud



Digital Technology:
Mindmapping in the Cloud



Digital Technology:
Apps



Media Port: Visitor Results



Media Port: Visitor Results

10.667
10.169

8.841

6.753

2007 Vienna
2008 A-dam
2009 Vienna
2010 Hamburg



@NewspaperWorld



@NewspaperWorld: Development



@NewspaperWorld:
SEO by using Twitter



Create Innovative Presentation Platforms for



Surprise your Attendees
Re-Invent the Wheel

http://www.flickr.com/photos/sazeod/131421682/sizes/l/in/photostream/


THANK YOU FOR YOUR
ATTENTION
Michael Heipel WAN-IFRA Darmstadt WAN-IFRA Paris
Executive Director Washingtonplatz 1 7 rue Geoffroy Saint Hilaire
Marketing and Event 64287 Darmstadt 75005 Paris
Management Tel. +49.6151.733-706 Tel. +33.147.4285-00
michael.heipel@wan-ifra.org
Tel. +49.6151.733-781


Developing New Markets and Audiences

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