2. Taking over the Holy City, this grueling
zombie challenge will demand your
brawn, your blood, and maybe even your
brains...•This challenging race will feature zombies at every turn trying to
take your flags, plus fun and exciting obstacles, making this no
ordinary 5K.
•Tasty food and drink, fun zombie-themed activities and vendors
music and a scary movie at dark.
•Runners must register in advance: $50 for Runners, $30 for
Zombies – 20% discount for Charleston County Residents. Space
is LIMITED. www.rundeadcharleston.com
3. FAQ’s
2012 rUNdead 5K Stats:
Race Sold Out Weeks In Advance With 500 Runners
100 zombie spots filled up in 3 weeks
Hurricane Sandy came through on the day of the race – 800+ STILL in Attendance
– Storms don’t scare Zombies!
Participants from the tri-county region, other parts of SC, NC and GA
2013 rUNdead 5K Stats:
2,300 runners, 200 zombies, 1,000 spectators
Promotional Campaign starting 5-6 months prior to event: Will include radio,
posters, eblasts via CCPRC and a large social media presence provided by the
original social media firm in Charleston – The Modern Connection (Other notable
clients include: 105.5 The Bridge, Spoleto Festival, Charleston International Film
Festival, Charleston Beer Works, Wild Wing Café, HUE, Cos Bar USA, 1-800-
Contacts and many more.) Social media platforms wil include: YouTube,
Facebook, Twitter, Vine, & Pinterest.
4. Sponsor Perks
Zombie Apocalypse $5000 rUNdead $2500 Creature Feature $1500 Walking Dead $1000
(1 Available) (2 Available) (2 Available) (Multiple Available)
Complimentary Race Entries X (10) X (8) X (6) X (2)
Promotional Materials
in Race Bag X X X X
Mention in Social Media Campaign X (>5) X (>3) X (>2) X (1)
Logo on T-Shirt X (Tier 1) X (Tier 2) X (Tier 3) X (Tier 4)
Logo & Link on Sponsors’ Page X X X X
Link on Newsletter X X X X
Logo Inclusion in Poster X X X X
Customizable Sponsor Package X X X
Logo/Link on Homepage of Website X X X
Onsite Mentions X X X
Mention in Press Releases X X
Mention on Radio X X
Logo on Race Banner X X
Logo on Race Bag X
Co-Present the Race X
Tag Your Pix Logo Placement X (any other sponsor can add this or do it stand alone for $600, max of 2)
5. Top-line presenting sponsor, benefits include the following:
• Top level logo treatment in all print including but not limited to: posters, banners, flyers,
ads, tickets, inclusion in race packet.
• Top level logo treatment on rUNdead website, e-blasts, ticket page.
• Inclusion on Facebook Event Page, partner websites promoting the event, partner
e-blasts promoting the event and press releases.
• Mentions in radio advertising.
• 2 min Movie pre-roll commercial (provided by sponsor)
• Mentions from the rUNdead Main Stage at the event, throughout the day. Mentions at
the start and finish of the rUNdead 5K.
• Premium booth placement at the Event including 10X10 Tent, Table & Chairs.
• 10 Race Registrations to giveaway or keep.
Sponsorship Investment: $5,000
6. Headline Sponsor of the rUNdead 5K, benefits include the following:
• Logo treatment in all print including but not limited to:
posters, banners, flyers & ads at both locations, plus inclusion
in race packet given to all runners.
• Logo treatment on rUNdead website, e-blasts and movie pre-roll..
• Inclusion on Facebook Event Page, partner websites promoting
the event, partner e-blasts promoting the event and press releases.
• Mentions in radio advertising.
• Mentions from the stage throughout the day and at the start and
finish of the rUNdead 5K.
• Premium booth placement at the rUNdead Event including
10X10 Tent, Table & Chairs.
• 8 Race Registrations to giveaway or keep.
Sponsor Investment: $3500
7. Walking Dead Sponsor, benefits include the
following:
• Logo treatment in all print including but not limited to: posters,
banners, flyers & print ads.
• Logo treatment on rUNdead website, e-blasts and movie pre-roll.
• Inclusion on Facebook Event Page, partner websites promoting the
event, partner e-blasts promoting the event and press releases.
• 10X10 Booth at the rUNdead event.
Sponsor Investment: $1000
9. Zombie munchies…yum!
Inclusion in posters.
Listing on rUNdead website, e-blasts.
Space at rUNDead 5K
Ability to sell your food items at the event and retain
100% of the proceeds.
Vendor Fee: $150 rUNdead
10. Zombie munchies…yum!
Inclusion in posters.
Listing on rUNdead website, e-blasts.
Space at rUNDead 5K
Ability to sell your food items at the event and retain
100% of the proceeds.
Vendor Fee: $150 rUNdead
