V.social campaign

The V.social festival in your backyard campaign Michael Scott

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[object Object],the prize The prize for the winning team is the opportunity to work with V to curate a customised festival in their ‘backyard’. This prize offers a once in a lifetime opportunity for the winners to create an unforgettable event that offers them enormous social cache among their peers.

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evaluation Facebook insights will be used to track the results of the campaign against the objectives in March 2013. V will need to monitor brand sentiment before and after the campaign to evaluate the campaign’s effectiveness as it relates to the brief’s goals.

V.social campaign

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