2. PUSH MARKETING

3. MANY CUSTOMERS DO NOT RESPOND TO PUSH
They want…
1. Companies to be real
2. Transparent
3. Informative
4. Compelling
5. Professional

4. WHAT THEY DO NOT WANT
They do not want…
1. To be treated like everyone else
2. To be treated as if you are doing them a favor with customer service
3. Bland boring content
4. A hard to navigate site

5. HAPPY CUSTOMERS LOOK LIKE…