The Urban Grocer’s Guide to Urban Eating, New York is a food- focused city guide tailor made for the dynamic urban foodie. The guide features exceptional, stylish, sometimes off- the-beaten path but always stellar, food-related must do’s. Its pages are packed with restaurants, cafes, bars, markets, and food boutiques not easily found in your typical travel guide. The Urban Grocer’s Guide to Urban Eating is like your own private foodie friend with insight into the freshest urban food spots in New York.

1. THE URBAN GROCER'S
GUIDE TO
URBAN EATING
By Caitlin Zaino

2. What is
's
Guide to
Urban Eating?
The Urban Grocer’s Guide to
Urban Eating is a collection of food-
focused city guides for the dynamic
urban foodie. From Sydney’s
knockout food scene to London’s
hip eats, we’re on a hungry quest
to uncover the most innovative fare
in the world’s trendiest cities.
Each guide will focus on
exceptional, stylish, sometimes off-
the-beaten path – but always stellar
– food-related must do’s from the
Caitlin Zaino launched
perspective of a foodie. Our aim is to
The Urban Grocer in 2010.
handpick a selection of our favorite
Her lifelong love affair with
places to eat and drink not easily food began in her Italian
found in your typical travel guide. grandmother’s kitchen two
decades earlier and she’s
So whether it’s munching on been enthusiastically chasing
sugary masterpieces, sneaking into food ever since.
underground joints, or hanging out
in chic food boutiques, The Urban Today, she is a food writer,
Grocer’s Guide to Urban Eating is editor, television host
and producer, on a quest
like your own private foodie friend
to uncover the most cutting-
with insight into the freshest urban
edge food discoveries in
food spots. the world’s hippest cities.
2

3. 3

4. 's
Guide to
Urban Eating
New Yorkers are lucky. This city
is one of the best in the world for
eating. From the Bronx to Brooklyn,
Manhattan to Queens, hidden
gems abound. But in the interest of
keeping this a pocket-sized guide,
we’ve stayed almost exclusively in
Manhattan. An entire book can –
and probably will – be reserved for
Brooklyn alone with its boundary-
pushing food scene (though we
couldn’t resist giving it just a little love
here too…).
From Harlem to the Lower East
Side, Manhattan is saturated with
incredible, creative, well-executed,
out-of-this world eateries and food
spots. We couldn’t possibly cover
them all. And that’s not what we’re
here for. Instead, we’ve aimed to
handpick a selection of spots specific
to the urban foodie, whether native
to New York or visiting. And so,
without further ado, The Urban
Grocer proudly presents its first-ever
Guide to Urban Eating, New York.
4

5. Contents
06. Eat
22. Drink
34. Sweet
44. Shop
52. Take Away
58. Markets
66. Food Pilgrimages
76. Events
80. Directory
5

6. 6

7. 7

8. 10. Empellón Cocina 14. Burger Joint
11. Bohemian 15. Momofuku’s Pork Buns
12. Co. 16. Hecho en Dumbo
8

9. 17. Red Rooster Harlem 21. Jeepney
18. The Breslin
20. Crif Dogs
9

10. Empellón Cocina Barrio
Latino
105 1st Ave | Between E 6th & E 7th St |
NY, NY 10003
+1.212.679.1939
Chef Alex Stupak left his old gig as a pastry on Mexican cuisine and fuses contemporary
chef at molecular powerhouse WD~50 flavors to create exciting dishes like grilled
to open both this fashionable space and wagyu flat iron steak with creamed corn
Empellón Taqueria. Unlike its older sister and tamal fries, or spaetzle, sweet breads and
in Greenwich Village, Empellón Cocina duck egg with green chorizo gravy. Even the
is decidedly more upscale and sophisticated. guacamole is (successfully) made with a
Here, Stupak employs inventive riffs touch of pistachio.
10

11. Bohemian Hidden
G em
57 Great Jones St | Between Bowery & Lafayette St |
NY, NY 10012
Reservations at Bohemian are a must but hallway before happening upon frosted glass
scoring them is a challenge. As their website doors. Ring the buzzer then step into what
reads: “the location and contact info is not looks like a retro living room. Once inside,
open to the public.” The concept is word-of- feast on delights like uni croquettes, short rib
mouth and reservations are granted mostly sashimi, and Washugyu beef sliders. At $58
through a referral. After you’ve snagged a pop, the tasting menu is a steal though a la
a coveted spot, enter butcher shop Japan carte is also an option. The food is brilliant
Premium Beef and walk through a narrow made even more so by its secrecy.
11

12. Co. Iconic
New York
230 9th Ave | At 24th St | NY, NY 10001
+1.212.243.1105
12

13. If you’re expecting a super thin, bare bones onions, olives, aged pecorino, and oregano.
pizza, this isn’t it. But if it’s the creative The food at Co. is meant to be shared,
variety you’re after, then you’re in the right a concept reinforced by the long, wooden
place. The masterpiece of Sullivan Street communal tables that dominate the very
Bakery owner, Jim Lahey, Co.’s Roman-style cool dining room. The wine list too offers
pizzas range from the classic to the creative. an eclectic selection of boutique and garage
Take the Popeye, a tasty combination favorites from around the world.
of pecorino, gruyère, mozzarella, spinach,
black pepper, and garlic. Our favorite?
Meatball, made of crushed tomatoes,
mozzarella, veal meatballs, caramelized
13

14. Burger Joint Iconic
New
York
119 West 56th St | Between 7th & Ave of the Americas |
NY, NY 10019
+1.212.708.7414
The secret is well out on this one. The lines covered in tags, Madonna posters, and faded
are long and the tourists are here, but reviews. There is no wait staff to serve the
man-oh-man it is one of the best burgers handful of tables and, more or less, the only
in town. Hidden safely behind plunging thing to order is hamburger, cheeseburger,
brown curtains, the Burger Joint at Le Parker fries. Wrapped in wax paper and served
Meridien hotel is worth unveiling. Enter the in brown bags, the burgers are simple but
lobby, walk behind the reception, pull the well-executed and some of the best this city
curtain, and slip just under the neon sign. offers. Pair it with a milkshake for an iconic
Inside, dark lighting is matched with walls New York experience.
14

15. Momofuku’s
Pork Buns
Iconic
New
York
Ssäm Bar: 207 2nd Ave | Corner of 2nd Ave & 13th St | NY, NY 10003
Noodle Bar: 171 1st Ave | Between 10th & 11th St | NY, NY 10003
Chef David Chang is an iconic New York player steamed buns with a schmear of hoisin and
in the food industry in his own right. And any slices of cucumber hug rich pork belly that’s
one of his NYC eateries is well worth a visit dripping with flavor and not to be missed.
for their imaginative and inspired cooking. For the buns (and so much more) our choice
Wherever you land in his empire, be sure to Chang spots are Ssäm Bar and Noodle Bar,
order the infamous pork buns. Light-as-air both of which are walk-in only.
15

16. Hecho en Dumbo Barrio
Latino
354 Bowery | Between 4th St & Great Jones St | NY, NY 10012
+1.212.937.4245
Uber hip Hecho en Dumbo serves what many eats. Exposed brick, vintage furniture, and
consider the best tacos in town. What began a ceiling covered with barn wood from
as a pop-up is now a thriving permanent space Montreal make up the stylish interior.
in the Bowery where dedicated diners come Book the Chef’s Table for a five-course tasting
time and again for contemporary Mexican menu enjoyed while overlooking the kitchen.
16

17. Red Rooster
Harlem
Iconic
New
York
310 Lenox Ave | Between 125th & 126th St | NY, NY 10027
+1.212.792.9001
Walk the streets on a Sunday in New York Samuelsson celebrates American comfort
and you’ll see strollers blocking sidewalks food and the neighborhood’s diverse culinary
and lines of couples, friends, and families traditions. Sunday’s brunch “comes with
pouring out from restaurants. It’s brunch a side of Gospel.” The dynamic scene alone
time in Manhattan. For something different, is worth the trip but the cooking sings too,
head to Harlem where Ethiopian-born, full of unexpected slices of Samuelsson’s
Swedish-raised, NY-based chef Marcus Scandinavian heritage.
17

18. The Breslin Bar
and Dining Room Editor’s
Pick
16 West 29th St | Between 5th & 6th Ave | NY, NY 10001
+1.212.679.1939
18

19. If swine makes you swoon and carnivore is meaty goodness is courtesy of British-
your middle name, this nose-to-tail, gastropub born April Bloomfield and Ken Friedman of
is calling. The interior is dark, the ceilings high, The Spotted Pig fame.
and the tables covered with butcher paper.
If you’re pining for ale to wash down that
Start your meal with the Scotch Egg – a whole
bone marrow slathered toast, you will not be
egg wrapped in sausage, breaded, and fried.
disappointed by the extensive list of craft brews
One cut into the spherical deep-friedness
on offer. But if you’re still wanting for a drink
and the oozing, creamy yolk it produces
or two (or three) to nurse you through your
will certainly seduce. Seared sweetbreads
food coma, the Ace Hotel’s lobby bar next door
also standout and the pig’s foot for two with
serves up stellar cocktails amongst hipsters and
creamy shallots is said to be dreamy (we’ve yet
big, leather couches that beckon to be lounged
to find a partner who will take it on). All this
in – if, of course, you can snag one. 19

20. Crif Dogs Iconic
New
York
113 Saint Marks Place #2 | Between Ave A & 1st St |
NY, NY 10009
+1.212.937.4245
Talk about a hot dog. At Crif Dogs on deragon, made with cream cheese, scallions,
St. Mark’s place, the frankfurters are and “everything bagel” seeds. Located above
deep-fried then topped with an array of the speakeasy, Please Don’t Tell, Crif Dogs is
unexpected ingredients. Try the Tsunami, a place for loud music and way too many NYU
a bacon-wrapped dog with teriyaki, students. But the hot dogs are tasty, cheap,
pineapple and green onions. Or merge two and the perfect hangover cure – which you
NY institutions into one with the Jon-jon may need considering the bar downstairs…
20

21. Jeepney One to
Watch
201 1st Ave | Between 13th St & 12th St |
NY, NY 10003
As of October 2012, Jeepney has only had its sausage, and Luzon Tamales amongst other
“soft opening” but it is one to watch. This innovative Philippine-influenced plates meant
over-the-top gastropub serves-up family- to be shared. Wash it down with their tropical
style eats that flip traditional Filipino cuisine drinks and Asian beers, while trying to not
on its head. From the same owners as stare at the scantily clad pin-up girls that
Maharlika – also Filipino and also in the stand out amongst the colorful, if not overtly
East Village – Jeepney rocks flash-fried pork kitsch, interior.
belly, a Chori burger topped with longanisa
21

22. 22

23. 23

24. 26. Pouring Ribbons 29. ABC Beer Co.
27. Yopparai 30. Everyman Espresso
28. Terroir Tribeca 31. Stumptown Coffee Roasters
24

25. 32. Abraço
33. O Café
25

26. Pouring Ribbons Booze
Worthy
225 Avenue B, 2nd Floor | Between 13th & 14th St |
NY, NY 10009
+1.917.656.6788
Cocktail fiends make a beeline to Pouring gin, lemon, plum brandy, lavender-infused
Ribbons. Run by a group of in-the-know Cinzano Bianco, honey syrup, and grapefruit
barmen – including 2012 bartender of the bitters. Or try their take on classics like
year Joaquín Simó – this 88-seat second the Manhattan. Bitters are made in house,
floor cocktail space sits appropriately ice is shaped for its glassware, and the
above a liquor store. Inside, the seasonally menu is plotted on a cocktail matrix of
changing menu is brief and simple, divided refreshing versus spirituous and comforting
into two sections: classics and house versus adventurous.
cocktails. Go for “Death & Taxes” made of
26

27. Yopparai Booze
Worthy
151 Rivington St | Between Suffolk & Clinton St |
NY, NY 10002
+1.212.777.7253
Izakaya are on the rise and Yopparai is one an impromptu tasting. To soak up the alcohol,
of our favorites to hit the scene. The intimate Yopparai dishes out small plates of Japanese
space is hidden away on the Lower East pub snacks, like squid sashimi with sea urchin
Side, up a narrow flight of stairs. Press the or a rock shrimp and black cod pancake.
buzzer, make your way into this repurposed This hidden space is one of the most serious
apartment (reservations help), and get ready sake-drinking spots in the city leaving you
to spend the night sipping ceramic cups full momentarily transported to Tokyo – a Lower
of hot and cold sakes. With over 50 bottles on East Side version of Tokyo, that is.
offer, the well-executed sake list will beckon
27

28. Terroir Tribeca Booze
Worthy
24 Harrison Street | At Greenwich St | NY, NY 10013
+1.917.656.6788
Wine bars can be a tough sell. The crowd boot (think, Bone Marrow Bruschetta and
doesn’t always work, the food doesn’t always crispy duck frisée salad). Wines are from
work, and selling glasses of Pinot Noir for $15 all over the map from Long Island to Puglia,
a pop doesn’t always work. Terroir Tribeca Loire Valley to Mendoza – and everything in
is a wine bar that does, however, work. between – keeping oenophiles (very) happy.
Housed in a stylish, repurposed industrial In warmer months, Terroir runs a pop-up
space Terroir Tribeca boasts an extensive space on the High Line perfect for lingering
range of unique wines and tasty food to on a summer night.
28

29. ABC Beer Co. Booze
Worthy
96 Ave C | Between 6th & 7th St | NY, NY 10009
+1.646.422.7103
Alphabet City Beer Co. (ABC Beer Co., for the selection is stellar, and the vibe is laidback
short) is a craft-beer-shop-cum-bar nestled and inviting. Grab a pint, or sample several
in the East Village. This artisan brew haven half pints, while noshing on meat, cheeses,
has twelve rotating beers on tap and over and fresh bread at large wooden communal
350 craft beer bottles on their menu, offering tables. If lingering isn’t what you had in mind,
everything from blonds and ciders to oatmeal ABC Beer Co. also offers all beers to go.
stouts and pale ales. The price is nice,
29

30. Everyman Espresso
Buzz
SoHo: 301 West Broadway | Between Canal St Worthy
& Grand St | NY, NY 10013
Union Square: 136 East 13th St | Between 3rd
& 4th Ave | NY, NY 10003
+1.212.533.0524
Everyman Espresso is often touted as serving New York. Coffees are brewed to order and
the best espresso in New York. Owned by everything from the espressos to cappuccinos
one of the city’s star baristas, Sam Penix, this to cold-brewed Americanos promise to
top-notch spot is “dedicated to perfecting deliver. Everyman Espresso has two locations,
the craft of coffee.” Everyman serves Counter one in Union Square and another in SoHo.
Culture Coffee roasted in North Carolina, and Neither disappoints.
sources its milk from a creamery in upstate
30

31. Stumptown
Coffee Roasters Buzz
Worthy
18 West 29th St | At Broadway | NY, NY 10016
Admittedly Stumptown Coffee Roasters is amounts of top-notch espresso-based drinks
not native to New York nor is it a hidden as well as French press and cold brew coffees.
gem, but their stellar brews are too good to While traipsing around Manhattan, the cash-
overlook. Tucked beside the Ace Hotel, this only Stumptown, with its friendly baristas
Portland-born artisanal coffee roaster has and smooth brew, is the jam for true coffee
a massive reputation for pushing out copious nerds. 31

32. Abraço Buzz
Worthy
86 E. 7th St | Between 2nd Ave & 1st Ave |
New York, NY 10003
+1.212.388.9731
Join the hipsters at Abraço for legendary olive pastries too. These guys know their stuff and
oil cake served alongside knockout espressos the community is in on their secret.
and drip brews. This tiny space, which is
little more than a storefront window, serves Brave the line, especially in the morning –
addictive cortados and macchiatos from it’s well worth the wait for some of the best
a countertop, as well as savory plates and java in town.
32

33. O Café Buzz
Worthy
96 Ave C | Between 6th & 7th St | NY, NY 10009
+1.646.422.7103
When you’ve reached your limit with all cakes with almond, cinnamon, and clove.
those Americanos, hoof it over to Brazilian- Discussion are held in-house weekly on
inspired O Café. Hand-selected beans and everything from sustainable agriculture
responsibly sourced quality coffees fill to French press techniques. Like its
their menu, which focuses on celebrating coffee, the interior too was sustainably
the flavors of Brazil. Go for the chocolate- designed using reclaimed materials and
infused latte, Latte Bahia, paired with recycled lamps.
Brazilian-inspired sweets like honey
33

34. 34

35. 35

36. 38. Momofuku Milk Bar
39. La Churreria
40. Doughnut Plant
36

37. 41. Papabubble
42. Mast Brothers Chocolate
37

38. Momofuku
Milk Bar Editor’s
Pick
251 East 13th St | Between 2nd & 3rd Ave | NY, NY 10003
15 West 56th St | Between 5th & 6th Ave | NY, NY 10019
561 Columbus Ave | Between W 87th & W 88th St | NY, NY 10024
Two words: Crack Pie. This legendary more). Milk Bar’s three locations in Manhattan
dessert from David Chang’s bakery-inspired (and two in Brooklyn) feature evolving menus
Momofuku Milk Bar, is as addictive as that take a playful approach to familiar
the name suggests. A super sweet buttery favorites. Think, cereal milk soft serve ice
filling gives way to rich oatmeal crust that cream and cereal milkshakes that taste like
will keep you coming back for more (and the bottom of your morning breakfast bowl.
38

39. La Churreria Facebook
Fan
Favorite
284 Mulberry St | Between E. Houston & Jersey St | NY, NY 10012
+1.212.219.0400
Step inside this tiny storefront and emerge in a thick cup of hot chocolate, or filled with
with a bouquet of paper cones, piled high dulce de leche. Take them away or enjoy them
with curvy churros, warm and sweet. At one at one of Le Churreria’s tables and stools – of
of New York’s first authentic Spanish churros which there are not many – while soaking in
spot, La Churreria, this traditional breakfast the Spanish tiled interior. If sweets aren’t your
beauty is served by the cone-full. Made of thing, their Iberian-influenced sandwiches
fried dough lightly dusted with sugar, the have a cult-like following.
churros are brilliant on their own, dipped
39

40. Doughnut Plant Iconic
New York
379 Grand St | Between Essex & Norfolk | NY, NY 10002
+1.212.505.3700
What Magnolia Bakery was to cupcakes, with inventive flavors. Fresh fruits and
Doughnut Plant is to doughnuts. This Lower nuts, herbs and flowers, create unexpected
East Side spot has transformed the seemingly doughnuts and glazes, like rose, matcha green
simple doughnut into imaginative and yeasty tea, ginger, and pumpkin. Favorites include
masterpieces that incited a citywide trend. crème brûlée and their trademarked (literally)
Inspired by the owner’s grandfather’s recipes, filled square doughnuts in flavors like Peanut
Doughnut Plant marries old-school techniques Butter with Blackberry Jam.
40

41. Papabubble Editor’s
Pick
380 Broome St | Between Mulberry St & Mott St | NY, NY 10013
+1.212.966.2599
Stepping into Papabubble is a treat to be bare countertops and use their color-stained
devoured in itself. The scent of homemade gloves to pull, turn, twist, and roll massive
candy saturates the minimalist boutique strands into delicious artisanal candies. Better
and curvaceous glass jars packed with yet is the offer to sample the just-made, still-
kaleidoscopic sweets line the shelves, next warm sweets. Try their classic and inventive
to hanging silver bags of bright lollypops. flavors from lavender and passion fruit, to
All candy is made on the premises and chili mango and mint. And be sure to buy
at almost any given time you can watch extra – one jar is never enough.
Papabubble’s candymakers pour sugar onto the 41

42. Mast Brothers Artisan
Chocolate Chocolati
er
215 Water St | Between Beekman St & Fulton St |
New York, NY 10038
+1.212.766.2266
42

43. Mast Brothers Chocolate is a Brooklyn Their handsome Manhattan boutique boasts
born-and-bred chocolatier and a staple a rustic interior with exposed brick walls
of that borough’s artisanal food movement. and wooden shelves lined with chocolates,
And though their factory and original shop all hand-wrapped in gold foil and locally
remain in Brooklyn, their retail space on designed and printed paper.
Water St demands a visit to sample some
of the finest bean-to-bar products anywhere.
Combining responsibly sourced cacao from
small farms in Latin America and Madagascar
with old techniques employed in new ways,
the brothers behind the company are churning
out stunning bars in a range of flavors.
43

44. 44

45. 45

46. 48. La Boîte á Epice
49. Kitchen Arts & Letters
46

47. 50. Harlem Shambles
51. Saxelby Cheesemongers
47

48. La Boîte á Epice Spices
724 11th Ave | Between 51st & 52nd St | NY, NY 10019
+1.212.247.4407
La Boîte á Epice is a peculiar shop with allowing Sercarz to discover your tastes
a storefront that consists mainly of open and guide you through his 40+ unique spice
space and artwork. But it is here that spice blends. Whether it’s as exotic as orchid root
maestro Lior Lev Sercarz sells magical blends or as comfortable as smoked cinnamon,
of meticulously sourced and painstakingly La Boîte á Epice blends flavors with narratives,
paired spices. You’re invited to treat the just subsistence.
unobstructed boutique like an open-air
market where you’d converse and visit,
48

49. Kitchen
Arts & Letters
Bookstore
1435 Lexington Ave | Between 93rd & 94th St | NY, NY 10128
+1.212.876.5550
This is the ultimate foodie’s bookstore. specialties from around the world. Kitchen
Over 13,000 food-loving titles line its shelves Arts & Letters is definitely for true food
with everything from cookbooks to food- nerds and professionals. Step in, chat with
focused fictions to food history books, not to the very devoted staff, and try to not buy
mention rare, hard-to-find, and out-of-print the entire store.
49

50. Harlem Shambles Boutique
Butcher
2141 Frederick Douglass Blvd | Between W 115
& W 116 St | NY, NY 10026
+1.646.476.4650
Boutique butcher shops are very on trend butchered on the premises and if you’d like
and for one of the best New York has to something custom, they’re all too happy to
offer, make your way to Harlem Shambles. oblige. If you’re visiting New York and do not
This artisanal shop, owned by two brothers, have access to a kitchen, Harlem Shambles
exclusively sells humanely raised, grass-fed, sells ready-to-eat Cornish pasties, Australian
hormone and antibiotic free meats sourced meat pies, and steak & kidney pies too.
directly from local New York farms. Cuts are
50

51. Saxelby Local
Cheesemongers
Cheeses
Essex Street Market | 120 Essex St | NY, NY 10002
+1.212.228.8204
Saxelby Cheesemongers is a small booth and farmstead cheeses from 40-plus small
crammed from floor-to-ceiling with a plethora producers around the Northeast. The owner’s
of regional cheeses and fresh dairy products. close relationship with the dairies results
Located in the Essex Market – one of four in a unique and wide-ranging selection of
remaining public markets in New York – beautiful cheeses sold with an expert and
Saxelby’s serves American-only artisanal personal touch. 51

52. 52

53. 53

54. 1
1. Chozen Ice Cream 2. Anarchy in a Jar
When in New York, reach for an ice cream Anarchy in a Jar creates handmade jams,
with chutzpah. Created by Manhattanite jellies, marmalades, and chutney in a range
Ronne Fisher and her two daughters, of luscious flavors using nothing but seasonal,
Chozen is all-natural ice cream inspired locally sourced ingredients. A sampling of
by the sweets and desserts of their favorite the sweet and sticky goodies on tap includes
Jewish holidays. Think, coconut macaroon, ginger pear jam, strawberry balsamic jam,
chocolate babka, and apples and honey. and grapefruit marmalade with smoked salt.
Ingredients are sourced from local dairy
Anarchy in a Jar is purchasable at specialty
farms and authentic Brooklyn bakers
shops and markets, including Murray’s
– now that’s kosher.
Cheese, Beecher’s Handmade Cheese,
Purchase pints at groceries and and Whole Foods.
the occasional bodega. Zabar’s
and Dean & Deluca are a sure bet.
54

55. 2
3
3. Brooklyn Brine
If you have an affinity for all things pickled
then Brooklyn Brine is an absolute must.
Based out of, well, Brooklyn, this budding
company is a labor of love with a simple
mission: Damn fine pickles. Mouth-watering
seasonal delights are handcrafted with the
aid of local and organic produce. Pick up
a jar (or two) of their Curried Squash, Minted
Eggplant, Hop-Pickle, and the obligatory,
NYC Deli Pickle.
Eli’s Manhattan, Dean & Deluca, and
Northern Spy Food Co. are among the dozens
of gourmet shops to sell Brooklyn Brine
around Manhattan.
55

56. 4
4. Empire Mayonnaise 5. Andrew’s Local Honey
Think mayonnaise is Plain Jane? Think Urban beekeeping is thriving and since
again. Enter Empire Mayonnaise. Launched New York legalized the practice in 2010, hives
by a chef and a designer, these small jars have popped up all over the city’s rooftops.
contain “luxury” mayo in exotic flavors. Often One of the local pioneers of the movement is
inspired by the seasons, Empire Mayonnaise Andrew Coté of Andrew’s Local Honey, who
boasts an impressive catalogue of mayo from hosts hives throughout Manhattan and the
black garlic to pistachio, and smoked paprika boroughs. From the Upper East Side to the
to lime pickle. Better yet, the rad label High Line – and rooftops and hideaways in
elevates this unexpected mayonnaise into between – Andrew tends to bees on the daily.
a gift-worthy condiment. The result is a rich honey with smooth flavors
that varies in taste, texture, and color from
Pick up your own jars at Murray’s Cheese
location to location.
and Beecher’s Cheese.
Andrew’s Local Honey is on sale at the
Greenmarket in Union Square on Monday’s
(March until December) and Wednesday
(year long).
56

57. 5
57

58. 58

59. 59

60. 62. Chelsea Market
64. Fulton Stall Market
60

61. 64. New Amsterdam Market
61

62. 62

63. Chelsea
Market
75 9th Ave | Between 15th
& 16th Streets | NY, NY 10011
It’s the place where the Oreo cookie was
invented. Back in 1912, Chelsea Market was
better known as the Nabisco factory and as
you walk on the original factory floor through
exposed brick passageways, it’s easy to
imagine its industrial past. Having food in its
heritage has stayed with this space. Today it’s
a thriving urban market that stretches two
entire blocks bound by 9th and 11th Avenues.
Here, bakeries, produce vendors, and fish
markets stand beside stellar restaurants
and creative sweet shops. For excellent
farm-to-table plates, visit The Green Table.
For imaginative gelatos, popsicles, and
shaved ice, hoof it over to People’s Pops and
L’Arte del Gelato. Artisanal olive oils and
salts? The Filling Station is your stop. If it’s
traditional Aussie eats, check out Tuck Shop
for their handmade pies made fresh on the
daily in flavors like BBQ Pork and Thai Green
Chook Curry.
Yes, it is crowded and, yes, the line for
the bathroom is insanely long almost
always. But with over 30 indoor shops and
restaurants, Chelsea Market is the ultimate
food mecca. Come for lunch, stay for dinner,
then take away dessert to nosh on while
strolling Chelsea’s High Line, the elevated
railroad track turned urban greenway.
63

64. 64

65. Fulton Stall
Market + New
Amsterdam
Market
Fulton Stall Market
Under the Fulton Market Building
at the South Street Seaport |
Between Fulton & Beekman St |
NY, NY 10038
New Amsterdam Market
South Street | Between Beekman St
& Peck Slip | NY, NY 10038
On the weekends, downtown Manhattan
hosts a handful of noteworthy food markets.
Trek down to Fulton Stall Market at the
South Street Seaport housed in a covered
outdoor space that once served as the
legendary fish stalls. Today, permanent and
rotating vendors serve a range of inventive
food products and fresh produce.
Next door is New Amsterdam Market,
opened on Sundays and home to some
very cool food-related events (think,
Pickle Festivals).
65

66. 66

67. 67

68. 1. Chef's Table, Brooklyn Fare
2. Brooklyn Brewery
3. Rye
4. Nitehawk
5. Brooklyn Farmacy
and Soda Fountain
6. Smorgasburg
68

69. McG
uine
Greenpoint
ss
e
Av
278
Blvd
nt
Ke
Wi 2
llia 6
e
ms
Av
bur
g Bri 4
d
dge Metropolitan Ave
or
Br
df
oo
3
Be
k
ly
n
Br
id
ge
Brooklyn Queens Expy
Waterfront 1
District
5
Brooklyn
69

70. Brooklyn
Over the past
decade, Brooklyn
has emerged as
the poster child
for New York’s
new urban food
1
movement. Don’t
let crossing the
river discourage
you from exploring
all the amazing
food finds its hip
neighborhoods
have to offer.
1. Chef’s Table The Michelin-starred Chef’s Table at
Brooklyn Fare Brooklyn Fare is a good place to start
a Brooklyn tour. With room for only 18,
the tasting menu here is phenomenal.
200 Schermerhorn St | Outside its intimate walls, Brooklyn
Brooklyn, NY 11201 Fare is a café, grocery store, and
+1.718.243.0050 cooking school dynamo.
70

71. 2
2. Brooklyn Brewery When in Williamsburg or Greenpoint,
book a visit to the legendary Brooklyn
Brewery to taste their small batch
1 Brewers Row | Brooklyn, craft brew. On Sunday’s their mini-
NY 11249 food festival, SmorgasBrewery,
+1.718.486.7422 is a must for beer tastings and exploring
the borough’s best garage gourmets.
71

72. 3
3. Rye Staying in uber trendy Williamsburg,
you’ll find Rye: a speakeasy-style
restaurant that’s gained accolades
247 S 1st St | Between from the city’s food critics for its
Havemeyer & Roebling St | creative and locally-focused play
Brooklyn, NY 11211
on New American culinary classics.
+1.718.218.8047
72

73. 4
4. Nitehawk Nitehawk is a cinema-cum-supper-club
where you can forget your typical movie
theater fare and get ready for unique
136 Metropolitan Ave eats like spiced pumpkin popcorn
| Between Wythe Ave and homemade jerky made with lime
& Berry St | Brooklyn,
leaf, Thai chili, and ginger, or poutine,
NY 11211
sliders, and pork belly skewers. Wash it
+1.718.384.3980 down with craft beer and cocktails
while watching your favorite flicks.
73

74. 5
5. Brooklyn Farmacy In Carroll Gardens, The Farmacy,
& Soda Fountain housed in a restored 1920s pharmacy,
serves old-school fountain sodas and
Brooklyn’s famous egg creams, perfect
513 Henry St | Between for a nostalgic Saturday morning.
Sackett St & Union St |
Brooklyn, NY 11231
+1.718.522.6260
74

75. 6
6. Smorgasburg On Sunday’s through November,
Smorgasburg is held on the DUMBO
waterfront. Housed at the historic
Smorgasburg DUMBO:
Tobacco Warehouse, vendors, farmers,
30 Water St, Brooklyn,
NY 11201 and food entrepreneurs sell fresh
and prepared eats for happy and
hungry Brooklynites.
Smorgasburg Williamsburg:
27 N 6th St | Between N 6 &
N 7 St | Brooklyn, NY 11211
75

76. 76

77. 77

78. 78

79. January NYC Restaurant Week
February New York City Winter Wine Fest
March Village Voice Choice Eats
Time Out for Hunger
Coffee and Tea Festival
NYC
May Ninth Avenue Food Festival
LUCKYRICE Asian Food Festival
New York Culinary Experience
** All events are annual and dates are approximate. Please check listings closer to presumed dates.
Taste of Tribeca
Taste of Hope NY
New Taste of the Upper West Side
Big Apple Barbecue Block
Party
July Plate by Plate Annual Tasting Benefit
Nathan's Hot Dog Eating
Contest
September Taste of the Village
Vendy Awards
Le Grand Fooding
Feast of San Gennaro
October YC Foom New York City Wine
Food Festival
WhiskyFest New
York
November New York Taste
Lower East Side Pickle
Day
79

80. 80

81. 81

82. RESTAURANTS
Bohemian Burger Joint
57 Great Jones St 119 West 56th St
Between Bowery & Lafayette St Between 7th & Ave of the Americas
New York, NY 10012 In Le Parker Meridien
New York, NY 10019
+1.212.708.7414
The Breslin Bar and Dining Room Chef’s Table, Brooklyn Fare
16 West 29th St 200 Schermerhorn St
Between 5th & 6th Ave Brooklyn, NY 11201
New York, NY 10001 +1.718.243.0050
+1.212.679.1939
Brooklyn Farmacy Co.
& Soda Fountain 230 9th Ave
513 Henry St At 24th St
Between Sackett & Union St New York, NY 10001
Brooklyn, NY 11231 +1.212.243.1105
+1.718.522.6260
82

83. Crif Dogs Jeepney
113 Saint Marks Place #2 201 1st Ave
Between Ave A & 1st St Between 13th St & 12th St
New York, NY 10009 New York, NY 10003
+1.212.614.2728 +1.212.533.4121
Empellón Cocina Noodle Bar
105 1st Ave 171 1st Ave
Between East 6th & East 7th St Between 10th & 11th St
New York, NY 10003 New York, NY 10003
+1.212.780.0999
Hecho en Dumbo Red Rooster Harlem
354 Bowery 310 Lenox Ave
Between 4th & Great Jones St Between 125th & 126th Sts
New York, NY 10012 New York, NY 10027
+1.212.937.4245 +1.212.792.9001
83

84. RESTAURANTS
Rye Ssäm Bar
247 S 1st St 207 2nd Ave
Between Havemeyer & Roebling Sts Corner of 2nd Ave & 13th St
Brooklyn, NY 11211 New York, NY 10003
+1.718.218.8047
CAFÉ
Abraço Everyman Espresso
86 E. 7th St 301 West Broadway
Between 2nd Ave & 1st Ave Between Canal & Grand St
New York, NY 10003 New York, NY 10013
+1.212.388.9731 2136 East 13th St
Between 3rd & 4th Ave
New York, NY 10003
+1.212.533.0524
O Café Stumptown Coffee Roasters
482 6th Ave 18 West 29th St
At 13th St At Broadway
New York, NY 10011 New York, NY 10016
+1.212.229.2233
84

85. DRINKING
Ace Hotel Pouring Ribbons
20 W 29th St 225 Avenue B, Second Floor
Between Broadway & 5th Ave Between 13th & 14th Sts
New York, NY 10001 New York, NY 10009
+1.917.656.6788
Alphabet City Beer Co. Terroir Tribeca
96 Ave C 24 Harrison Street
Between 6th & 7th Sts At Greenwich St
New York, NY 10009 New York, NY 10013
+1.646.422.7103 +1.212.625.9463
Brooklyn Brewery Yopparai
1 Brewers Row 151 Rivington St
79 N 11th St Between Suffolk & Clinton Sts
Brooklyn, NY 11249 New York, NY 10002
+1.718.486.7422 +1.212.777.7253
85

86. TAKE AWAY SHOPPING
Doughnut Plant Chelsea Market
379 Grand St 75 9th Ave
Between Essex & Norfolk Between 15th & 16th Sts
New York, NY 10002 New York, NY 10011
+1.212.505.3700
La Churreria NYC Fulton Stall Market
284 Mulberry St Under the Fulton Market Building at the
Between E. Houston & Jersey St South Street Seaport
New York, NY 10012 South Street
+1.212.219.0400 Between Fulton & Beekman Sts
New York, NY 10038
Momofuku Milk Bar Harlem Shambles
251 East 13th St 2141 Frederick Douglass Boulevard
Between 2nd & 3rd Ave Between W 115 & W 116 Sts
New York, NY 10003 | +1.347.577.9504 New York, NY 10026
15 West 56th St +1.646.476.4650
Between 5th & 6th Ave
New York, NY 10019
86

87. Kitchen Arts & Letters New Amsterdam Market
1435 Lexington Ave South Street
Between 93rd & 94th Sts Between Beekman St & Peck Slip
New York, NY 10128 New York, NY 10038
+1.212.876.5550
La Boîte á Epice Papabubble
724 11th Ave 380 Broome St
Between 51st & 52nd Sts Between Mulberry & Mott Sts
New York, NY 10019 New York, NY 10013
+1.212.247.4407 +1.212.966.2599
Mast Brothers Chocolate Saxelby Cheesemongers
215 Water St Essex Street Market
Between Beekman & Fulton Sts 120 Essex St
New York, NY 10038 New York, NY 10002
+1.212.766.2266 +1.212.228.8204
87

88. SHOPPING WHERE TO BUY FOOD PRODUCTS
Smorgasburg DUMBO Beecher’s Handmade Cheese
30 Water St 900 Broadway
Brooklyn, NY 11201 Between 19th St & 20th Sts
New York, NY 10003
+1.212.466.3340
Smorgasburg Williamsburg Dean & Deluca
27 N 6th St 560 Broadway
Between Wythe Ave & Kent Ave Between Spring & Prince Sts
Brooklyn, NY 11211 New York, NY 10012
+1.212.226.6800
Eli’s Manhattan
1411 3rd Ave
Between 80th & 81st Sts
New York, NY 10028
+1.212.717.8100
88

89. WHERE TO BUY FOOD PRODUCTS
Union Square Greenmarket Zabar’s
1 Union Sq W 2245 Broadway
Between 16th & 17th Sts Between 80th & 81st Sts
New York, NY 10003 New York, NY 10024
+1.212.788.7476 +1.212.787.2000
Other
Murray’s Cheese Nitehawk
254 Bleecker St 136 Metropolitan Ave
Between Leroy & Cornelia Sts Between Wythe Ave & Berry St
New York, NY 10014 Brooklyn, NY 11211
+1.212.243.3289 +1.718.384.3980
Northern Spy Food Co.
511 E 12th St
Between Avenue B & Avenue A
New York, NY 10009
+1.212.228.5100
89

90. 1. Empellón Cocina 11. Pouring Ribbons 19. Momofuku
Milk Bar
2. Bohemian 12. Yopparai
20. La Churreria
3. Co. 13. Terroir Tribeca
21. Doughnut Plant
4. Burger Joint 14. ABC Beer Co.
22. Papabubble
5. Momofuku 15. Everyman
Espresso 23. Mast Brothers
6. Hecho en Dumbo Chocolate
opyright 2012 Caitlin Zaino 16. Stumptown
7. Red Rooster Coffee Roasters
Harlem
17. Abraço
8. The Breslin
18. O Café
9. Crif Dogs
10. Jeepney
28 3
8th Ave
18
Chelsea 7th Ave
16
Washington 8
Square Park
5th Ave
4th St
14th St
23rd St
34th St
42nd St
13 15
Lafayette St 2 Park A
23
22 Soho 6 15
Lexin
ery 20
29 Bow 5 19
Br
17 1 5 10 1st Ave
ook
9
St
Essex
lyn
27 12 11
Houston
21
East
idge Br
Lower 14
Village
East Side
Brooklyn
St
Williams
East River
burg Brid
ge
90

91. 24. La Boite à Epice 28. Chelsea Market
25. Kitchen Arts 29. Fulton Stall Market
& Letters + New Amsterdam Market
26. Harlem Shambles
27. Saxelby
Cheesemongers
24 11th Ave Upper West Side
y
dwa
Broa
19
26
Harlem
Central Park Lenox Ave 7
19
4
59th St
65th St
79th St
86th St
96th St
110th St
116th St
Ave
ngton Ave 25
Upper East Side
W
S
N
E 91

92. PHOTOGRAPHERS
Cover Ruben Colomer on Flick Pg 26 Top: Alice Gao
(-Ruben-) From left to right:
Pg 02-03 1982Chris911 on Flickr Image via Robb Report
(Thank you 1.000.000 Times) @AndrewJacobWarren
Pg 04-05 April Younglove on Instagram,
on Flickr (aprilskiver) Paul Wagtouicz, Robb Report
Pg 06-07 The Breslin Bar and Dining Room’s Pg 27 From left to right:
website Robyn Lee on Flickr (roboppy),
Yopparai on Facebook,
Pg 08–09 All photos are duplicates from Christopher G. Moy,
the relevant pages corresponding Andrew Lin on Instragm (lindrew)
to each location.
Pg 28 Kat Bryant
Pg 10 Left: Edsel Little on Flickr
(Edsel L) Pg 29 Top: ABC Beer Co. on Facebook
Top: Matt Ducker Bottom right: ABC Co.’s Website
Bottom: Adam Goldberg on Pg 30 From left to right:
Flickr (ALifeWorthEating) @majman on Instagram,
@janeanger on Instagram,
Pg 11 Michael T. on Flickr Opening Ceremony New News,
(nicknamemiket) Everyman Espresso on Tumblr,
Pg 12–13 Co. on Facebook Ray Lam on Instagram (@vurt)
Pg 14 Top: Burger Joint on Facebook Pg 31 Top left: Stumptown Coffee
Bottom left: Vincent Desjardins Roasters on Facebook
on Flickr Top right: Robert Rowe
Bottom right: Greg Ma Bottom: Stumptown Coffee
on Flickr (Yogma) Roaster’s Website
Pg 15 Top right: Pg 32 Abraço on Facebook
Lindsay Rhee on Flickr (linsters) Pg 33 O Café’s website
Bottom right: Pg 34-35 Papabubble on Flickr (papabubble.es)
Momofuku on Facebook
Pg 36–37 All photos are duplicates from
Pg 16 Hecho en Dumbo on Facebook the relevant pages corresponding
Pg 17 Left: Sarah Ackerman to each location.
on Flickr (Sarah_Ackerman) Pg 38 Momofuku Milk Bar on Facebook
Top right: Red Rooster Harlem Pg 39 La Churreria on Facebook
on Facebook
Pg 40 Doughnut Plant on Facebook
Bottom right: Marcus Samuelsson’s
Website Pg 41 Top left: Peter Ash Lee
Pg 18-19 The Breslin Bar and Dining Room’s Top right: Seth Smoot
website for Remodelista
Pg 20 Top left: Eric Litmer on Instagram Bottom: Lindsay Comer
on Flickr (lindz.comer)
Bottom left: Crif Dogs on Facebook
Pg 42 Top left: Mast Brothers Chocolate
Right: Luke D on Instagram on Facebook
(@ldivita)
Bottom left: Image via Glenwood
Pg 21 Jeepney on Facebook
Right: Mast Brothers Chocolate
Pg 22-23 Jenny Downing on Flickr on Facebook
Pg 24–25 All photos are duplicates from Pg 43 Top left: Ibid.
the relevant pages corresponding
to each location. Top right: Image via Garance Doré
92 Bottom: Mast Brothers Chocolate
on Facebook

93. Pg 44-45 Brooklyn Brine on Facebook Pg 66 Semio on Flickr
Pg 46–47 All photos are duplicates from Pg 70-71 Top left: Brooklyn Fare
the relevant pages corresponding on Facebook
to each location. Top right: Ibid.
Pg 48 Top left: Marilynn K. Yee Bottom left: Ibid.
Top right: THOR on Flickr Bottom right: Jooeon Kim
(geishaboy500)
Pg 72-73 Top left: Rye on Facebook
Bottom left: Ibid.
Top right: Nitehawk on Facebook
Bottom right: La Boite à Epice
Center: Rye on Facebook
Pg 49 Kitchen Arts & Letters on Facebook
Bottom left: Ibid
Pg 50 Top left: Harlem Shambles
on Facebook Bottom right: Nitehawk
on Facebook
Top right: Blake Adair Bachman
on Instagram (@bachman) Pg 74-75 Top left: Image via Shiny Brite
Bottom left: Dave Cook Bottom left: Image via Je Blague
on Flickr (Eating in Translation) Top right: Phil Kline for NYC Go
Bottom right: Harlem Gal Inc. Bottom right: Jen Carlson
Pg 51 First top left: Saxelby for Gothamist
Cheesemongers on Facebook Right: The SoHo
Second top left: Ibid. Pg 76-78 Rob Larsen on Flickr (Rob React)
Right: Image via ZsaZsa Bellagio Pg 78 From left to right: South of Main St,
Bottom: Saxelby Cheesemongers Brooklyn Brine on Facebook,
on Facebook Stumptown Coffee Roaster’s
Website, ABC Beer Co’s Website
Pg 52-53 Jen Carlson for Gothamist
Pg 80-81 Lachlan Hardy on Flickr
Pg 54 Image via Sweet Tarte
Pg 82-89 All photos are duplicates from
Pg 55 Brooklyn Brine on Facebook the relevant pages corresponding
Pg 56 Empire Mayonnaise to each location.
on Facebook pg 90 Left: Atlantic Yachting
Pg 57 Top left: Andrew’s Honey’s website Right: Fabio Felipe on Flickr
Top right: Empire Mayonnaise’s (Felipegonzales)
website pg 91 Top left: @Robert Doran
Middle: Alina Karas on Instagram on Instagram
(robdoran)
(@alinakaras)
Top right: Pat Guiney on Flickr
Bottom left:: Dino Giordano (Mr. Mystery)
on Flickr (alsjhc) Bottom: 24gotham on Tumblr
Bottom right: Siona Karen on Flickr
Pg 58-59 Ruthanne Reid on Flickr
(thisreidwrite)
Pg 60–61 All photos are duplicates from
the relevant pages corresponding
to each location.
Pg 62-63 Chelsea Market on Facebook
Pg 64-65 Bottom left: Fulton Stall Market
on Facebook
Rest: New Amsterdam Market 93
on Facebook

94. R'S
THE URBAN GROCE
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URBAN EATING
res
The Urb an Grocer featu
cutting-edge food discoveries
s.
’s trendiest citie
from the world e at
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www.T heUrbanGrocer
Copyright 2012 The Urban Grocer
By Caitlin Zaino
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