ILegal Marketing Is A Full Service Attorney Marketing Company That Specialize in SEO, TV Advertising, Radio Advertising & Lead Generation For Law Firms. Visit http://www.ILegalMarketing.com .
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Why is SEO important for businesses?
SEO stands for search
engine optimization.
What is SEO?
Most people who are new to the idea of Internet marketing may think that it is quite easy to
just build a site for their company and draw visitors to it. They will work hard on the graphics,
make sure that their company's vision and products are clearly displayed on the site, and then
expect the visitors to roll in. Unfortunately, in the web environment of today, this is not the
case. Such a site, no matter how beautiful, will probably not even turn up in the first few pages
of hits off of a search engine.
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For Seo
In 2014 and beyond, strong social media sharing
activities will drive SEO results, as well as traditional
techniques.
Provided social accounts include:
Facebook
Google
Twitter
Pinterest
Tumblr
Youtube
Social Media
4. 3
About Us
Our Philosophy
Why Us?
We are located in Temecula, California and specialize
in Online Marketing, Branding, Consulting, Web
Design, SEO TV & Radio Advertising. As technology
continues to advance so does our talents and
experience!
Our mission remains providing quality marketing
services and products while maximizing the profits of
our clients. We stand alone in our service thanks to
the philosophy that our clients are our greatest and
most valuable assets.
SEO is the best way to increase your bottom line and get customers to your page. We have the
means to pass along our success and experience to clients.
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Our Services
Google Adwords
SEO Reports
Other Services
City Page
Posts
1st Page Results
Target Keywords
Google Analytics
Adwords Analytics
Custom Blog
Meta Keywords
Meta Description
Directory Submissions
City Specific URL’s
Landing Pages
6. 4
Our Services
Radio
Advertising SEO Reports
Lead
Generation
TV
Advertising
Clear Channel
NPR
Google Analytics
Adwords Analytics
Personal Injury
Bankruptcy
DUI
Mass Tort
Time Warner
Comcast
Direct TV
7. 5
Our Approach
RESEARC
H
STRATEG
Y
CREATE PROMOT
E
Brand Analysis
Business Objectives
Target Audience
SEO Research
Marketing Strategy
Content Strategy
Graphic Design
Domain & Hosting
Website Design
Video Production
Print Design
Radio Production
Social Media
TV & Radio
SEO
Web Ads
8. 6
Why Social Media ?
THE IMPLICATIONS OF GOOGLE SOCIAL
SEARCH
As search engines make deals with social sites like Twitter, it’s obvious
that social media affects SEO. But the question really isn’t if social media
affects SEO, it’s more so on how…
Website Sharing
Social Media
Visitors
Nowadays, not only are these social recommendations showing up on main
search engine results pages, there’s evidence that they’re displacing results that
would have displayed based on traditional SEO. And that an author’s authority
on social networking sites is influencing traditional SEO.
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Facts
66% of marketers
and researchers
believe SEO will
come out on top to
boost sales in
2012.
Directories that
have traffic and
high PageRank
will greatly
increase a site’s
backlinks.
Generating a buzz
through an online
Social Media
presence is very
important.
10. 8
What Does That Mean For SEO?...
With more than 14 billion online searches each month, where your website falls on the search
results page matters. SEO is the essence to your online activity through search engines, and is
something that shouldn’t be taken lightly.
Audiences today are connected consumers and they Socialize
& engage with businesses through multiple Digital Platforms.
46% 27% 23% 14%
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Boosting Organic Search with Twitter
More than 80% of Social Marketers believe that in the future social signals will influence
rankings at both a domain level and page level. Shortlinks contained in a Tweet boost
backlinks and attract more hits in a Google search.
Every Second
379.653 tweets
12. 10
Facebook is now challenging and blurring the lines
between search and social by offering Open Graph
abilities that tie external websites to internal
Facebook processes and thus entering the search
market.
Facebook ‘Likes’ Impact on
SEOUSER FINDS CONTENT VIA OPEN GRAPH
ABILITY TO SHARE USER CONTENT
WORD-OF-MOUTH MARKETING ONLINE
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2
3
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Google Adwords Stats
$33
billion
In Google
ad
revenue
=
of Google’s revenue
is from advertising
targeting greatly
increases local
business.
Not only can you add any relevant keywords, but you
can target ‘match types’: broad match, phrase match,
exact match and negative keywords.
Google Adwords Match Types
Geographical
97%
14. 12
Case Study
Project Description
Our client www.michiganlegalcenter.com has seen twice the amount of
business after incorporating our SEO services into their online marketing
campaign.
320aut
o
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Work With Us
You’ll experience THE difference !
You’re getting the best Exposure & Engagement with your
potential customers.
Have
Control
Increase
Brand Awareness
Get
Feedback
We help your business achieve
measurable results through SEO,
Social Media, TV & Radio
Advertising.
Benefit from word of mouth
communication amongst
your customers.
Get valuable customer feedback and
engagement, and ensure the best
return on your digital investment.
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5 Step Process
Our plan to get you to the top of Google:
Researching your business and your competition
Understanding your customers and target keywords
Setting up your Adwords and organic optimization
1
2
3
Re-indexing and submitting your website to directories4
Getting real results and more business opportunities5
17. 1
TV Advertising
National, regional and local spot television. Whether clients need to reach the national
or local marketplace our “on target” television recommendations effectively maximizes
response to our clients’ campaigns and helps them grow their businesses. Our
analysis includes determining effective reach and frequency and TRP levels within
your target markets and against your target audience.
We sort through stations’ program offerings with daypart rankers, looking at audience
ratings and share trends, plus much more. We do our homework and use it to
negotiate the best possible TV rates. Post analysis is performed to ensure negotiated
rating points are achieved and you get full value for your media expenditures.
Placements include English and Spanish language media.
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Radio
Advertising
National, regional and local spot radio. Armed with research and market savvy, Media
Buying Services plans and buys radio schedules that flat out reach our clients’ target
audiences. We rank station formats, analyze age cells, ethnic coverage and more to
ensure we are on target with the people you want to reach.
We squeeze out more share-of-voice for every dollar spent and always include value-
added “extras” that cost nothing extra for our clients. We negotiate advantageous
media rates that are well below published SQAD cost per points. Invoice auditing is the
final step in making sure clients’ pay exactly for what was received. Placements
include English and Spanish language media.