This document discusses using social media to promote the arts. It begins by outlining the strategy of using social media, noting that while not required, social media can be an effective way to connect with potential fans and supporters if the target audience is online. It then provides tactics for implementing a social media presence, emphasizing establishing a website as the foundation and then building out a presence on individual networks like blogs, YouTube, Facebook and Twitter. Specific guidance is provided for setting up and using accounts on each network effectively through high-quality, engaging content and regular posting.