"Marketing and Selling Directly to Consumers Using Social Media" - presentation to the Electronic Retailing Association (ERA) Europe national conference in Monte Carlo, Monaco, June 29, 2010

1. Marketing and Selling Directly to Consumers Using Social Media Michael Terpin, CEO SocialRadius ERA Europe, Monte Carlo, Monaco June 29, 2010

2. Direct-to-consumer communication is changing. 24 of the 25 largest newspapers are experiencing record declines in circulation There are over 200 MILLION Blogs 34% of bloggers post opinions about product and brands 78% of consumers trust these peer recommendations

3. Some doubt that television in its current form can survive another decade. ..

6. Editorial Blogs Thought Leaders & Enthusiasts Personal Diaries Blogosphere Influencer Pyramid ™

13. Case Study: Bombay Sapphire – Blogger Brand Excitement “ Spirit of Exploration” adventure blog was created to coincide with integrated marketing campaign, including extensive print ads and contests. Invited bloggers to participate in contest, defining their personal “Spirit of Exploration” and to cover and compete for an exotic trip to Skybar in Thailand. Within one month of launch, more than 100 bloggers participated , more than 10,000 wrote about the brand and competition - and the competition blog had over 1 million unique visits . Blogger Outreach Case Study

14. EcoMom – Turning Endorsement into E-Commerce EcoMom is an e-commerce site for healthy, sustainable products for babies and young children. Targeting mommy blogs for product reviews, giveaways and contests led to massive exposure, traffic and direct sales. Concurrently, more than 70 percent of EcoMom’s sales come directly from links on blogs. Blogger Outreach + Thought Leadership Case Study

19. Philips – Activating a Social Community Philips Relationship Care sought to differentiate its line of intimate massage products as high-end and designed for couples, not individuals. Created and grew Twitter accounts targeting UK and German markets to 2,000+ relevant followers in two-month period, resulting in reviews, recommendations, excellent SEO and direct sales. Concurrently seeded Amazon recommendation lists, generated enthusiast reviews and brought multimedia assets to larger relevant audience. Results included $100,000 in product publicity. Blogger Outreach + Social Networks Case Study

23. Our clients…

26. Michael Terpin, Founder and CEO Direct: 702-513-3181 [email_address] Twitter: @michaelterpin www.socialradius.com Las Vegas: 2176 Pueblo Circle, Las Vegas, NV 89169 Los Angeles: 1434 6 th St., Suite 5, Santa Monica, CA 90401 SF Bay Area: 100 Pine St., 10 th Floor, San Francisco, CA 94111