Domestic Tourism - UK - September 2013:Industry Trends, Size and Shares Research Report

Domestic Tourism - UK - September 2013
The holiday industry is increasingly polarising between holiday haves and have-nots. Holiday brands with a
clear ABC1 bias – eg Center Parcs (the ‘middle class Butlins’), Hoseasons premium
lodge brands or hotels catering for the city break phenomenon – have been performing well. Many of
the have-nots may not be able to get away at all, but, given the impact of several years of economic stagnation
and government austerity measures on average wages, the UK will continue to offer budget options for those
who can.
table Of Content
introduction
definition
abbreviations
executive Summary
the Market
figure 1: Volume Forecast Of Domestic Holidays, 2013-18
figure 2: Value Forecast Of Domestic Holidays, 2013-18
britain Basks (finally) In Barbecue Summer
domestic Tourism Takes (and Keeps) Bigger Slice Of The Holiday Pie
figure 3: Domestic Vs. Overseas Holidays, Percentage Market Share Of All Holidays, 2008-12
market Factors
shorter And Sweeter
figure 4: Average Length Of Domestic Holiday Visits, 2007-12
figure 5: Short Breaks Vs Mid-length Holidays Vs Long Holidays In Great Britain, Percentage Change,
2007-12
winners And Losers
figure 6: Holiday Volumes In Great Britain, By Type Of Destination, Percentage Change 2007-12
visitors Flock To Free Attractions
figure 7: Year-on-year Percentage Increase In Visits To Uk Attractions, 2008-12
pound Still Weak But Western Med Lowers Prices To Lure Back Brits
figure 8: Post Office Holiday Costs* Barometer, 2013
wetter And Warmer?
online Booking Shift
figure 9: Percentage Of Domestic Holidays Booked Online, 2007-12
companies, Brands And Innovation
fragmented Market

holiday Centre Suppliers
self-catering Leader
budget Hotels
national Tourism Bodies
the Consumer
uk Way Ahead For Short Breaks But Lags Behind For Longer Hols
figure 10: Holidays Taken In The Past 12 Months, June 2013
seaside Is Still Tops But City Catching Up While Countryside Falls Behind
figure 11: Types Of Holiday Taken Within The Uk In The Past 12 Months, June 2013
third Agers Have Broadest Tastes
figure 12: Holiday Locations Visited In The Past 12 Months, By Lifestage, June 2013
the Great Outdoors
figure 13: Reasons For Taking A Holiday In The Uk, June 2013
nostalgia Holidays
not A Main Holiday Option
figure 14: Negative Perceptions Of Holidays In The Uk, June 2013
knowledge Gaps
what We Think
issues In The Market
does (increasingly) Unpredictable Weather Put The Uk At An Inevitable Disadvantage?
can Uk Holidays Be Better Packaged?
how Can The Uk Countryside Be Promoted To Younger Generations?
is The Uk Second Best For Many Holidaymakers And, If So, Does It Matter?
trend Application
trend: Snack Society
trend: Rebirth Of Cities
mintel Futures: Old Gold
market Drivers
key Points
domestic Tourism Improves Market Share
figure 15: Domestic And Overseas Holiday Volumes, 2008-12
figure 16: Domestic Vs. Overseas Holidays, Percentage Market Share Of All Holidays, 2008-12
figure 17: Domestic Vs Overseas Holiday Expenditure, 2008-12
figure 18: Average Expenditure On Domestic And Overseas Holidays, 2008-12
spanish Revival Continues
figure 19: Top 15 Overseas Destinations For Uk Holidaymakers, 2008-12
dip In Visits To Paid Attractions

figure 20: Year-on-year Percentage Increase In Visits To Attractions In England, 2008-12
figure 21: Top Ten Free Visitor Attractions In England, By Visitor Numbers, 2009-12
figure 22: Top Ten* Paid Visitor Attractions In England, By Visitor Numbers, 2009-12
cost Of Holidaying At Home
figure 23: Post Office City Costs Barometer, 2013
figure 24: Post Office Holiday Costs Barometer, 2013
flight Costs Now On The Rise…
figure 25: Air Passenger Duty Per Passenger, 2012-14
figure 26: Us Gulf Coast Kerosene-type Jet Fuel Price Per Gallon, January 2009-april 2013
but Pump Prices Also High
figure 27: Petrol/diesel Costs, January 2009-may 2013
threat Of Stronger Pound
figure 28: Sterling To Euro Exchange Rate, 2007-13
impact Of 2012 Rainfall
figure 29: Mean Uk Annual Temperatures And Rainfall, 1960-2012
figure 30: Uk Weather Trends, 2007-12
heatwave Boosts Uk Hols
growth Signs Accumulate
figure 31: Uk Gdp Growth, Q1 2008-q2 2013
figure 32: Gfk/nop Consumer Confidence Index, January 2008-august 2013
figure 33: How Respondents Would Describe Their Financial Situation, April 2013
discretionary Spend Priorities
figure 34: Trends In What Extra Money Is Spent On, April 2011-april 2013
rise Of Online Domestic Booking
figure 35: Percentage Of Domestic Holidays Booked Online, 2007-12
trade Push For Domestic Holidays
who's Innovating?
key Points
holiday Centre Investment Continues
cottage Holiday Innovations
new Hotel Market Concept
capitalising On Games
set-jetting Tours
camping It Up
beefing Up The Beach
crowdsourcing Holiday Ideas
pets Welcome
market Size And Forecast
key Points

domestic Tourism Still Robust
figure 36: Volume, Value And Average Spend On Domestic Holidays*, 2008-18
one In Five Are ‘switchers’
figure 37: Year-on-year Change In Average Expenditure* On Holidays, 2009-12
summer Surge Reverses Earlier Losses In 2013
forecast
figure 38: Volume Forecast Of Domestic Holidays, 2013-18
figure 39: Value Forecast Of Domestic Holidays, 2013-18
forecast Methodology
segment Performance
key Points
holiday Downsizing
figure 40: Average Length Of Domestic Holiday Visits, 2007-12
figure 41: Short Breaks Vs Mid-length Holidays Vs Long Holidays In Great Britain, By Volume, 2007-12
figure 42: Short Breaks Vs Mid-length Holidays Vs Long Holidays In Great Britain, By Value, 2007-12
regional Winners And Losers
figure 43: Holiday Volumes In Great Britain, By Region Visited, 2007-12
city Tourism Is Major Domestic Growth Driver
figure 44: Holiday Volumes In Great Britain, By Type Of Destination, 2007-12
mixed Picture For Coastal Resorts
figure 45: Top 20 English Towns, By Volume Of Holiday Visits, 2010-12
rise Of The Post-industrial City
budget Hotels Drive Short Break Growth
figure 46: Domestic Holiday Accommodation, By Percentage Share, 2012
figure 47: Domestic Holiday Accommodation, By Percentage Share, 2007
self-catering Increases Market Share For Longer Holidays
leading Holiday Types Taken
beach/seaside
city Breaks
camping And Caravanning
holiday Centres
cottage Holidays
four In Ten Trips Taken In Third Quarter
figure 49: Holiday Volumes In Great Britain, By Month, 2008-12
age Composition Of Holidays
figure 50: Age Composition Of Domestic Holidays Taken By People Aged 16+, 2012
figure 51: Age Composition Of Overseas Holidays Taken By People Aged 16+, 2012
figure 52: Domestic And Overseas Holidays Taken By People Aged 16-24, 2007-12

figure 57: Domestic And Overseas Holidays Taken By Over-65s, 2007-12
domestic Outperforms Overseas Across All Age Groups
ab Holiday Rise
figure 58: Socio-economic Composition Of Domestic Holidays, 2006-12
companies And Products
bourne Leisure Ltd
company Overview
financial Information
figure 59: Key Financials, Bourne Leisure Holdings Ltd, 2010 And 2011
butlins Skyline Ltd
company Overview
figure 60: Key Financials, Butlins Skyline, 2010 And 2011
recent Activity
marketing And Promotional Activities
haven
company Overview
figure 61: Key Financials, Haven Holidays, 2010 And 2011
recent Activity
warner Leisure Hotels
company Overview
recent Activity
center Parcs
company Overview
figure 62: Key Financial, Center Parcs, 2011 And 2012
recent Activity
hoseasons/wyndham Vacation Rentals
company Overview
figure 63: Key Financials, Hoseasons Group, 2010 And 2011
recent Activity
premier Inn
company Overview
figure 64: Key Financials, Whitbread Plc, 2012 And 2013

recent Activity
strategic Framework/outlook
shearings Holidays
company Overview
figure 65: Key Financials, Shearings Holidays Ltd, 2011 And 2012
recent Activity
tourist Boards
visitengland
overview
recent Activity
marketing And Promotional Campaigns
figure 66: Visitengland Action Plan Review, 2012
visitscotland
overview
recent Activity
visit Wales
overview
london & Partners
overview
recent Activity
figure 67: London: Domestic Visits, Nights And Spend, 2008-12
ni Tourist Board
overview
figure 68: Key Financials, Northern Ireland Tourist Board, 2010/11 And 2011/12
holiday Taking
key Points
domestic Holiday Penetration Slightly Ahead Of Overseas
figure 69: Holidays Taken In The Past 12 Months, June 2013
working Mums And Retired Couples Key Groups For Domestic Tourism
one In 12 Adults Take A Uk Package

types Of Domestic Holiday Taken
key Points
seaside Still Most Popular Despite Rise Of City
location By Lifestage
figure 71: Holiday Locations Visited In The Past 12 Months, By Lifestage, June 2013
key Holiday Type Demographics
domestic Holiday Attractions
key Points
domestic Holidays Are ‘doing Holidays’
figure 72: Reasons For Taking A Holiday In The Uk, June 2013
heritage, Food, Beauty Are Key Drivers For Older Affluents
lure Of The Pub
fed Up With Flying
short Break Versus Long Holiday Attractions
disadvantages And Problems Of A Domestic Holiday
key Points
weather Woes And Cost Concerns
figure 73: Negative Perceptions Of Holidays In The Uk, June 2013
top-up Uk
younger Knowledge Gaps
holiday Centre Visitors See Uk As Expensive
appendix – Market Size And Forecast
figure 74: Forecasts For Domestic Holidays Volume, 2013-18
figure 75: Forecasts For Domestic Holidays Value, 2013-18
appendix – Holiday Taking
figure 76: Holidays Taken In The Past 12 Months, By Demographics, June 2013
figure 77: Holidays Taken Within Uk In The Past 12 Months, By Demographics, June 2013
figure 78: Holidays Taken Overseas In The Past 12 Months, By Demographics, June 2013
appendix – Types Of Domestic Holiday
figure 79: Types Of Holiday Taken Within The Uk In The Past 12 Months, By Holidays Taken In The Past 12

Months, June 2013
figure 80: Types Of Holiday Taken Within The Uk In The Past 12 Months, By Holidays Taken Within The
Uk In The Past 12 Months, June 2013
figure 81: Types Of Holiday Taken Within The Uk In The Past 12 Months, By Holidays Taken Overseas In
The Past 12 Months, June 2013
figure 82: Most Popular Types Of Holiday Taken Within The Uk In The Past 12 Months, By Demographics,
June 2013
figure 83: Next Most Popular Types Of Holiday Taken Within The Uk In The Past 12 Months, By
Demographics, June 2013
appendix – Domestic Holiday Attractions
figure 84: Reasons For Taking A Holiday In The Uk, By Holidays Taken In The Past 12 Months, June 2013
figure 85: Reasons For Taking A Holiday In The Uk, By Holidays Taken Within Uk In The Past 12 Months,
June 2013
figure 86: Reasons For Taking A Holiday In The Uk, By Holidays Taken Overseas In The Past 12 Months,
June 2013
figure 87: Reasons For Taking A Holiday In The Uk, By Most Popular Types Of Holiday Taken Within The
Uk In The Past 12 Months, June 2013
figure 88: Reasons For Taking A Holiday In The Uk, By Next Most Popular Types Of Holiday Taken Within
The Uk In The Past 12 Months, June 2013
figure 89: Most Popular Reasons For Taking A Holiday In The Uk, By Demographics, June 2013
figure 90: Next Most Popular Reasons For Taking A Holiday In The Uk, By Demographics, June 2013
figure 91: Other Reasons For Taking A Holiday In The Uk, By Demographics, June 2013
appendix – Disadvantages And Problems Of A Domestic Holiday
figure 92: Negative Perceptions Of Holidays In The Uk, By Holidays Taken In The Past 12 Months, June
2013
figure 93: Negative Perceptions Of Holidays In The Uk, By Holidays Taken Within Uk In The Past 12
Months, June 2013
figure 94: Negative Perceptions Of Holidays In The Uk, By Holidays Taken Overseas In The Past 12 Months,
June 2013
figure 95: Negative Perceptions Of Holidays In The Uk, By Most Popular Types Of Holiday Taken Within
The Uk In The Past 12 Months, June 2013
figure 96: Negative Perceptions Of Holidays In The Uk, By Next Most Popular Types Of Holiday Taken
Within The Uk In The Past 12 Months, June 2013
figure 97: Negative Perceptions Of Holidays In The Uk, By Most Popular Reasons For Taking A Holiday In
The Uk, June 2013
figure 98: Negative Perceptions Of Holidays In The Uk, By Next Most Popular Reasons For Taking A
Holiday In The Uk, June 2013
figure 99: Negative Perceptions Of Holidays In The Uk, By Other Reasons For Taking A Holiday In The Uk,
June 2013

figure 100: Most Common Negative Perceptions Of Holidays In The Uk, By Demographics, June 2013
figure 101: Next Most Common Negative Perceptions Of Holidays In The Uk, By Demographics, June 2013
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Domestic Tourism - UK - September 2013:Industry Trends, Size and Shares Research Report

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Domestic Tourism - UK - September 2013:Industry Trends, Size and Shares Research Report