Fragmentation in mobile application development industry is inhibiting developers to access full market benefits.

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Reasons of Industrial
Fragmentation
in
Mobile Application Design

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The number of mobile phone users is expanding every day, making it a huge space
for companies to develop suitable mobile applications. This has led to a more
competitive industry where there is scope for advanced mobile operating systems
as well as different applications to support day to day tasks. With new additions in
mobile technology coming to the place, every day causing an industry
fragmentation.
What is fragmentation?
What is fragmentation? And what are the reasons of industry fragmentation in
mobile application design and development?
Fragmentation is typically related to information technology and computing
related issues and it occurs when there are countless platforms or standards
available for a single task. This will restrict developer activity to a certain limit
where they only focus on the popular platform, leaving the other important
dimensions and sectors, while the full market access is left for developers having
huge resources and funds.
According to a BBC report in February 2010 when the BBC was planning to
announce a new mobile application, they criticized the fragmentation in the
mobile market and said it is preventing them to reach a large number of viewers
and stopping them to earn the planned benefits. They have added that the mobile
app design and development industry will suffer till a comprehensive solution is
found or developed.

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The Con’s of fragmentation
Mobile industry fragmentation limits small developers activities by hitting the full
market for a number of reasons such as
Huge cost:
In a fragmented market, developers will be forced to comply with several
standards to launch their application and obviously it will increase the cost. In
fact, it will also increase the time involved in mobile app design and development
and it will limit the activity of smaller or newer developer.
Obviously it will turn down the revenue part by not letting a developer reach to
the consumer.
Wrong selection of platforms:
In turn, this is detrimental to consumers as it reduces choice in the market.
Developers must have considerable cost to learn how to develop for a particular
platform. In a fragmented market, it is often difficult to predict which platforms
will become dominant and will have a larger install base. If a developer chooses a
development platform that will fade out soon then it will be considered as a
squander of time and money.
Prevent highly technical applications:
However, fragmentation in the market can prevent developers to develop highly
technical or advanced applications and make a profit. The drawback of the highly

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technical application is that they are difficult to port across different platforms.
And in case the audience is split into different mobile devices, it is difficult to
reach massive number of customers and make desired product.
Fragmentation in the mobile industry can lead to several disadvantages and there
is a need of development of a common standard that can lead to highly technical
and innovative mobile applications.
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