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Financial Times: Caputi stimola il governo per
l’attrazione di investimenti esteri
Financial Times - GUY DINMORE E GIULIA SEGRETI -

16/11/2013

Property investors buy into Italy's
'dolce vita'
An imposing bronze statue of a gladiator armed with trident and
net overlooks the lobby paved with delicate yellow Siena marble
illuminated by Murano crystal chandeliers from Venice. There is no
mistaking the Italian character of the Regina Baglioni in Rome's
renowned Via Veneto, but its new owner is the ruling family of
Qatar, which bought the five-star hotel through its Mayhoola for
Investments fund after acquiring Italian designer Valentino last
year for a reported $850m. Liveried staff, who respectfully refer
to their new landlord as the "emir", say he liked the Libertystyle hotel so much he has permanently reserved the eighth-floor
penthouse suite for family visits to Rome, while maintaining
management under the previous owners of the Baglioni group.
"Nothing has really changed," comments a waiter. Round the corner,
staff at the prestigious 121-room Hotel Eden, which hosts heads of
state, royalty and celebrities, are adjusting to a new regime
under the Sultan of Brunei's Dorchester group, which acquired it
two months ago for an estimated €1m a room, the going rate for a
five-star hotel in Rome. Across Via Veneto, next to the imposing
and fortified US embassy, rumours are swirling that there is a
potential Arab buyer for the Excelsior, currently owned by the
Westin group and famed for hosting successive US secretaries of
state as well as some of Washington's vaunted enemies. Former Iraq
deputy prime minister Tariq Aziz was a guest just days before the
2003 US invasion. Other recent purchases of luxury hotels in
Venice, Milan, Florence and Sardinia's Costa Smeralda - as well as
the €250m acquisition of the upmarket Rinascente department store
chain by Central Retail Corp, Thailand's biggest shopping-mall
operator - confirm a surge of interest in Italy's "trophy" assets
among wealthy magnates from Turkey, the Middle East and Asia. With
luxury purchases running into several billion euros during Italy's
long-lasting recession, the high-end property sector - which has
remained relatively stable and did not suffer the burst bubbles
seen in Spain and elsewhere - is proving a beacon of hope in a
country that has struggled to attract foreign investment in
industry beyond food and fashion. Rome has long been a magnet for
the global elite but Massimo Caputi, deputy chairman of the
Prelios real estate group, also sees a new trend in hot money
leaving the smoking ruins of the Arab spring, including conflicts
in Libya and Syria. "The Arab spring has moved a lot of money
around the Mediterranean. Greek real estate is also benefiting
from this," he told the Financial Times. "Italy is now very
attractive for trophy assets," he said, noting the interest
expressed recently by a Taiwanese group, which he did not name, in
buying a chain of 20 five-star hotels. Unfortunately such a chain
does not exist in Italy's fragmented property market, with many
prestigious hotels still under individual private ownership. While
patriotic commentators fret about distressed sales in what is
becoming known as Italy's "great sell-off", Bernabò Bocca, a
centre-right senator and luxury hotel owner, says the spending
spree "makes us feel very honoured and confident in the future of
tourism for our country". "Investors are focusing on the fashion
and tourism sectors. These are the country's diamonds which are
not given enough value in Italy. The fact that foreign investors
are coming, with great sums of money, should make us more
conscious of our assets," says Mr Bocca who is also head of the
national Federalberghi hotel association. "This phenomenon has
just started. They see Italy as a country of dreams with huge
appeal." Mr Bocca wants to see a "consistent" national tourism
strategy to promote Italy as a whole, rather than the competitive
and divisive campaigns pursued by individual regions acting like
the fiefdoms of the country's fragmented past. Mr Caputi urges the
government to pursue coherent fiscal policies to draw more
investors into the commercial property sector. For the throngs of
tourists seeking traces of La Dolce Vita, the "sweet life"
portrayed in the 1960 film by Federico Fellini, there is little
that would reveal a loss of Italian identity on via Veneto. The
Café de Paris still proudly bills itself as the "the café of the
dolce vita", displaying fading images of past illustrious guests
such as Salvador Dali, Henry Fonda and Fellini himself. But it
omits to mention that four years ago the property was seized by
the courts from a suspected clan of Calabria's 'Ndrangheta
criminal network and placed under new management. As recent events
attest, wealthy sheikhs are not the only new rich drawn by Rome's
jewels. Just this week, anti-mafia prosecutors seized the Grand
Hotel Gianicolo, a €150m establishment with pool and gardens
overlooking Rome, which investigators in Calabria alleged was a
money-laundering vehicle for businessmen linked to the
'Ndrangheta.

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Massimo Caputi stimola governo per attrazione investimenti esteri - Articolo Financial Times

  • 1. Financial Times: Caputi stimola il governo per l’attrazione di investimenti esteri Financial Times - GUY DINMORE E GIULIA SEGRETI - 16/11/2013 Property investors buy into Italy's 'dolce vita'
  • 2. An imposing bronze statue of a gladiator armed with trident and net overlooks the lobby paved with delicate yellow Siena marble illuminated by Murano crystal chandeliers from Venice. There is no mistaking the Italian character of the Regina Baglioni in Rome's renowned Via Veneto, but its new owner is the ruling family of Qatar, which bought the five-star hotel through its Mayhoola for Investments fund after acquiring Italian designer Valentino last year for a reported $850m. Liveried staff, who respectfully refer to their new landlord as the "emir", say he liked the Libertystyle hotel so much he has permanently reserved the eighth-floor penthouse suite for family visits to Rome, while maintaining management under the previous owners of the Baglioni group. "Nothing has really changed," comments a waiter. Round the corner, staff at the prestigious 121-room Hotel Eden, which hosts heads of state, royalty and celebrities, are adjusting to a new regime under the Sultan of Brunei's Dorchester group, which acquired it two months ago for an estimated €1m a room, the going rate for a five-star hotel in Rome. Across Via Veneto, next to the imposing and fortified US embassy, rumours are swirling that there is a potential Arab buyer for the Excelsior, currently owned by the Westin group and famed for hosting successive US secretaries of state as well as some of Washington's vaunted enemies. Former Iraq deputy prime minister Tariq Aziz was a guest just days before the 2003 US invasion. Other recent purchases of luxury hotels in Venice, Milan, Florence and Sardinia's Costa Smeralda - as well as the €250m acquisition of the upmarket Rinascente department store chain by Central Retail Corp, Thailand's biggest shopping-mall operator - confirm a surge of interest in Italy's "trophy" assets among wealthy magnates from Turkey, the Middle East and Asia. With luxury purchases running into several billion euros during Italy's long-lasting recession, the high-end property sector - which has remained relatively stable and did not suffer the burst bubbles seen in Spain and elsewhere - is proving a beacon of hope in a country that has struggled to attract foreign investment in industry beyond food and fashion. Rome has long been a magnet for the global elite but Massimo Caputi, deputy chairman of the Prelios real estate group, also sees a new trend in hot money leaving the smoking ruins of the Arab spring, including conflicts in Libya and Syria. "The Arab spring has moved a lot of money around the Mediterranean. Greek real estate is also benefiting from this," he told the Financial Times. "Italy is now very attractive for trophy assets," he said, noting the interest expressed recently by a Taiwanese group, which he did not name, in buying a chain of 20 five-star hotels. Unfortunately such a chain does not exist in Italy's fragmented property market, with many prestigious hotels still under individual private ownership. While patriotic commentators fret about distressed sales in what is becoming known as Italy's "great sell-off", Bernabò Bocca, a centre-right senator and luxury hotel owner, says the spending spree "makes us feel very honoured and confident in the future of tourism for our country". "Investors are focusing on the fashion and tourism sectors. These are the country's diamonds which are not given enough value in Italy. The fact that foreign investors
  • 3. are coming, with great sums of money, should make us more conscious of our assets," says Mr Bocca who is also head of the national Federalberghi hotel association. "This phenomenon has just started. They see Italy as a country of dreams with huge appeal." Mr Bocca wants to see a "consistent" national tourism strategy to promote Italy as a whole, rather than the competitive and divisive campaigns pursued by individual regions acting like the fiefdoms of the country's fragmented past. Mr Caputi urges the government to pursue coherent fiscal policies to draw more investors into the commercial property sector. For the throngs of tourists seeking traces of La Dolce Vita, the "sweet life" portrayed in the 1960 film by Federico Fellini, there is little that would reveal a loss of Italian identity on via Veneto. The Café de Paris still proudly bills itself as the "the café of the dolce vita", displaying fading images of past illustrious guests such as Salvador Dali, Henry Fonda and Fellini himself. But it omits to mention that four years ago the property was seized by the courts from a suspected clan of Calabria's 'Ndrangheta criminal network and placed under new management. As recent events attest, wealthy sheikhs are not the only new rich drawn by Rome's jewels. Just this week, anti-mafia prosecutors seized the Grand Hotel Gianicolo, a €150m establishment with pool and gardens overlooking Rome, which investigators in Calabria alleged was a money-laundering vehicle for businessmen linked to the 'Ndrangheta.