This document discusses using social media to increase the value of cultural heritage sites. It outlines how social media can provide a virtual experience of cultural sites, shift authority towards online communities, and amplify information sharing. Maintaining a presence on multiple platforms like Facebook, Twitter, YouTube, and Foursquare can help cultural institutions like museums gain visibility, increase tourism sustainably, and strengthen alternative routes to more popular sites. The goal is to maximize the value of cultural heritage sites through an engaged social media strategy.

1. INCREASING THE VALUE OF
CULTURAL HERITAGE BY
USING SOCIAL MEDIA !
 Alternative museums’ network
 2 important benefits
1
Valorisation less known C. H.
Sustainable development

2. THE WEB AS PREVIEW
EXPERIENCE !
 Internet first information source
 Cultural experience
from a distance
2
City Gate

3. AUTHORITY SHIFTING
TOWORDS SOCIAL MEDIA!
 Social networks express “macro-thoughts”
 Identification user - community
3
Social media influence
decision-making processes

4. THE SOCIAL NETWORKS AS
AMPLIFICATION!
 Information crossing mouse-path
 Bidirectional communication
4
Users take action

5. VISIBILITY!
 Permanency of vision
5
museum experience
fresch in mind

6. closed
MUSEI CIVICI FIORENTINI!
6
closed closed

7. SOCIAL MEDIA STRATEGY!
7

8. PRESENCE IN THE SOCIAL
SPHERE!
8
Presence
Right strategy
Community size"

9. BENCHMARK!
9
Uffizi Gallery
Musei Civici Fiorentini
Metropolitan Museum of Art"

10. PROJECT!
10
 Presence:
"TARGET / PURPOSE / CONTENT"

11. SHARE
FACEBOOK!
11
 Individual presence
 New and past visitors
 To

12. TWITTER!
12
 Collective presence
 New and past visitors
 To"
INFORM

13. LINKED IN!
13
 Collective presence
 Employees, workers
 To"
BE
TRUSTED

14. YOU TUBE!
14
 Collective presence
 New and past visitors
 To"
DEEPEN

15. TRIP
ADVISOR!
15
 Individual presence
 New visitors
 To"
ADVERTISE

16. GOOGLE
MAPS!
16
 Individual presence
 New visitors
 To"
BE
FOUND

17. FOUR
SQUARE!
17
 Individual presence
 New visitors
 To"
INVOLVE

18. CROSS PROMOTE
CONNECTIONS!
18
 Connect across multiple platforms:
"GAIN VISIBILITY"

19. FINAL CONSIDERATIONS - I!
19
Giving visibility to MCF by social media sites leads to:"
 Increase the value of Musei Civici Fiorentini
 Favour the virtual access to closed museums

20. FINAL CONSIDERATIONS - II!
20
 Tourism’s sustainable development
 Reason to come back
Strenghtening a true alternative to well-known routs will lead to:"

21. 21
THANK YOU
!