1. Introduction to Social Media
For Centers for Independent Living
Presented by Michele Martin
2. Objectives
• Define social media
• Look at how organizations use it
• Define some key principles for using
social media
• Discuss how these principles apply to
CILs
3. The Numbers
50% of adults online have a MySpace profile
22% of adults online have a Facebook profile
In August 08, 23.7 million people visited
64.7 million upload photos to Flickr
Twitter grew 753% in 2008 to 4.5 million users
4. Individuals with disabilties. . .
• Spend twice as much • More likely to report
time online (20 hrs. they are more
vs. 10 hrs) connected (44% vs.
38%)
• More likely to report
Internet has • More likely to report
improved quality of they are able to reach
life (48% vs. 27%) out to people with
similar interests (42%
• More likely to report vs. 30%)
that they are better
informed (52% vs. Source: Harris Interactive, 2000
39%)
5. Social media helps people. . .
• Find and share
quality information
• Connect to others
who share their
interests
• Have conversations
• Work
collaboratively
6. Social media helps organizations. . .
• Listen • Build community
• Participate in online • Raise money
conversations
• Provide inexpensive
• Tell their stories professional
development
• Create awareness
43. Resources
• WeAreMedia.org: The Social Media Starter Kit for
Nonprofits
http://www.wearemedia.org/
• Social Media for Nonprofits by Primal Media
http://www.slideshare.net/PrimalMedia/
social-media-non-profits