1. WHAT HAVE YOU DONE
For Me Lately

5. What are your limits?

6. What matters to your Current
& Prospective Clients?

7. What is our new
Era of Connection?

8. Who “is” our New Customer?

9. Who Do You Influence?

10. Who Do I Influence?

11. What Do I Know About Them?

14. Now What?

15. How Are You Using
Technology Available to You?

16. Content is King

17. Context is Queen

18. Who’s Online?

19. Are You Participating?
Where are you on Linkedin?
What do you write about on your blog?
How can I learn from you via Twitter?
Can I hear you anywhere discussing “How You Help Clients?”

20. What is your ROI?

21. King is Earned Media

22. Queen is Owned Media

23. Which Will You Choose?
Earned Paid Owned
Past Current Sponsorship Website
PR Customers Blog
Paid Ad
Media mentions Become Your
Paid Search Mobile site
TV Channel
Interviews
Radio
Twitter
(Partially owned)

24. What Are the Benefits?

25. Earned
No Control
Hard to
Measure
Scale
Most Credible
Transparent
Live & Organic

26. Paid
Immediate
Scale
Control
Poor Credibility
Declining responses

27. Owned
Takes TIME
No Guarantees
Co. communication
Not trusted
Niche Audience
Loyal
Trusted

28. Do You Know How?
Which aligns to your biz?
Where’s your dollars best spent?
Where’s your time best allocated?

29. Is It Time For an Audit?

30. Are You Ready For?

31. Which Are You
Committing To?

32. Michele Price @ProsperityGal
Michele@WhoisMichelePrice.com
832-746-5131
Breakthrough Business Strategies Radio
Mon 11am CT www.WhoisMichelePrice.com

33. Photo Attributions
http://www.flickr.com/photos/mbiebusch/5816398534/sizes/z/in/photostream/
http://www.flickr.com/photos/karenhorton/4456570454/sizes/z/in/photostream/
http://www.flickr.com/photos/karenhorton/4456570454/sizes/z/in/photostream/
http://www.flickr.com/photos/23132727@N07/3442053268/sizes/z/in/photostream/
http://www.flickr.com/photos/jeff-godfrey/409532253/sizes/z/in/photostream/
http://www.flickr.com/photos/bradlightyear/5984098621/sizes/z/in/photostream/
http://www.flickr.com/photos/laserstars/908946494/sizes/z/in/photostream/
http://www.flickr.com/photos/washuugenius/5856392503/sizes/l/in/photostream/
http://www.flickr.com/photos/mrsdalloway/64159463/sizes/z/in/photostream/
http://www.flickr.com/photos/maistora/3237164755/sizes/m/in/photostream/
http://www.flickr.com/photos/familymwr/5024414821/sizes/m/in/photostream/