1. Using Web 2.0 Social Technology to Build a Cyber-­infrastructure for an Interdisciplinary Biomedical Research Community of Practice
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Michelle C. Farabough , MSKM; Frances K. Wen , PhD; Cecelia Brown , PhD, MLIS; Lynn Yeager , MLIS; Steven D. Shelton , MLIS
1 2
University of Oklahoma School of Community Medicine, Department of Family Medicine, Tulsa, OK; University of Oklahoma, School of Library and Information Studies, Norman, OK;
3 4
University of Oklahoma-­‐Tulsa, Department of Health Sciences and Information Management, Tulsa, OK; University of Arkansas, Borehm Library, Fort Smith, AR
Background: Read/Write Web Gaining Popularity
INTRODUCTION Results: Exploring Innovation and Determining a Web 2.0 Platform Discussion: Pilot Study Usage and Trends
Web 2.0 social technologies enable and facilitate social networking, participation, communication, This study examined 3-­‐month baseline findings of a longitudinal, 12-­‐month project.
and knowledge sharing. They aid in the creation of an organic knowledge base for a Community of SWOT Analysis Selection Criteria for Web 2.0 Platform Barriers to adoption and usage:
Practice (CoP), built as a byproduct of team collaboration. University and professional culture
Helpful Harmful Criteria Considerations PBworks*
A new generation of the Internet advances to platform Service-­‐as-­‐a-­‐Software (SaaS) solutions. to achieving objective to achieving objective Time constraints for physicians
Hosting Internal or external servers External server
Various levels of technical savvy
Facebook usage increased 700%, and Twitter usage increased 3,712% from 4/2009 to 4/2010 . 1 S t r e n g t h s W e a k n e s s e s Pricing Open source; commercial licensing; Free subscription for non-­‐commercial,
attributes of the organization
Social media usage increases 15% among Inc. 500 companies . 2 Increase speed and improve Digital divide in terms of subscription-­‐based education projects
access to knowledge and technical savvy Security HIPAA compliant; mail encryption Not posting protected health information
69% of McKinsey survey respondents report measureable benefits of Web 2.0 social University IT concern over safety of protected health information (PHI)
knowledge experts Organizational culture, (PHI); use university email
Internal
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technologies in business . Real time documentation including IT policies Benefits to adoption and usage:
Interoperability IT technology and policies Does not interface with MOSS SharePoint
Technology experts responding to a Pew survey believe innovative online cooperation could Accelerate project decisions Reliability of information Increase university awareness of the capabilities of Web 2.0 social technologies
Content Access Access and authoring granularity for Secure url with robust, granular access
and task time cycles No additional cost to universities
result in more efficient for-­‐profit, non-­‐profit, and government agencies by 2020, but they Gaps in design and purpose internal and external users levels for users
4 Reduce e-­‐mail and costs
IT assistance not required; easily implemented without programming expertise
express concern over resistance to change . Asynchronous communication
Communication Blogs, wikis, forums, comments, Free subscription includes shared online Asynchronous communication to bridge gaps in time and location
Email is recognized as the number one social software application . 5 Increase ability to share ideas limited use of non-­‐verbal cues
Mix instant messaging; chat; voice workspace wiki and flat comments Shared resources and knowledge
and resources
collaboration; microblogging Real-­‐time documentation and project management
O p p o r t u n i t i e s T h r e a t s User Interface Ease of customization; templates; Easily implemented without IT expertise; CoP members perceive wiki is more efficient than email for sharing, organizing and
Although the importance of multidisciplinary health care research and accompanying funding
attributes of the organization
Variety and expansion of HIPAA training requirements; page and preset and custom templates; intuitive finding information
opportunities continues to increase, few evidence-­‐based results of Web 2.0 social technology The easier the task, the more likely CoP members use the wiki
Web 2.0 technology Continuity of SaaS providers folder-­‐level robust organization of user interface; limited training needed;
use in health care are available. information video tutorials and help pages provided
Variety of pricing models Interoperability
External
Open source community TM
Microsoft market share Content Creation Document management and import Import feature for documents, spread-­‐
Cultural change toward for documents, spreadsheets, and sheets, and powerpoint presentations;
Security of intellectual
presentations; collaborative editing -­‐
Limitations and Future Direction
Purpose: Web 2.0 Social Technologies in Healthcare interdisciplinary research and property
funding for health care Search and Tagging Retrieval of folksonomy terms Tagging; intuitive and granular searching
Consumer driven success of Limitations: A relatively small number of committee members and access to only preliminary baseline
The goal of this study is to evaluate the utility of Web 2.0 social technology for health care Linking Hypertext link to redirect user from
social networking data placed certain limitations on the ability to draw conclusions and make inferences from results.
research by investigating the viability, and then analyzing the use and associated opinions home page to other platform images, documents, spreadsheets, pages
elements or outside resources and folders, email addresses, and urls Future Directions: Analyzing committee email and wiki usage and repeating the survey subsequent to
of research team members to ascertain benefits for and barriers to improved collaboration,
knowledge sharing and communication. Notifications RSS feeds and email subscriptions Interval options, including live notification wiki implementation after 6-­‐ and 12-­‐months will aid in evaluation. Additional outcome measures are
Extras Integrated calendar; media and file Complete audit and history trail; recent recommended.
Web analytics attachments; plug-­‐ins; user analytics changes and visitors; plug-­‐ins Authors have initiated a similar study for a Community-­‐based Participatory Research (CBPR) CoP
Over 50% of CoP members invited to access the wiki *Other Web 2.0 platforms considered: MOSS SharePoint, Open Atrium, Elgg, Google Apps. See brochure.
Methods: Exploring Innovations in Peer-­to-­Peer Collaboration were faculty and resident physicians. Further evidence-­‐based investigation of Web 2.0 social technologies for peer-­‐to-­‐peer (P2P)
Of the 13 members invited, eight (69%) accessed the wiki. collaboration and communication in health care research are necessary.
The study explored innovative methods to facilitate collaboration, knowledge sharing, and Of those that accessed the wiki, 14% created a page, and
43% edited, commented, or uploaded an attachment. Perception of Wiki Efficiency Measure of Comfort using Wiki
communication among a 13-­‐member multidisciplinary biomedical research Community of 60 80
36% of CoP members emailed information to the wiki
Practice (CoP) comprised of faculty and resident physicians, staff, and students from two major 70
administrator instead of uploading to the wiki. 50
60 Log on References
southwestern universities and an institute of brain research. 40
Store information 50 Edit a page
Survey results % 30 % 40
%
%
Identified strengths and weaknesses of Web 2.0 social technologies using a SWOT analysis 1. -­‐100-­‐
20 Organize information 30 Create a page
Six members (46%) completed the survey. 20
social-­‐media/. Accessed 8/4/2010
83% were 50 years-­‐of-­‐age or older. 10 Find information Use the s earch box 2.
10
Architected a basic wiki with user-­‐friendly interface, and then invited and trained users 0 bid/5326/Learning-­‐From-­‐Leaders-­‐The-­‐Inc-­‐500-­‐and-­‐Social-­‐Media-­‐Usage.aspx. Accessed 8/2/2010
50% were faculty and resident physicians. 0
3.
Analyzed CoP email and wiki usage 100% indicated comfort logging on. https://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_are_benefiting_from_Web_20_
83% felt comfortable editing a page. 4.McKinsey_Global_Survey_Results_2432. Accessed 8/2/2010
Administered a survey using Survey Monkey to obtain CoP perceptions
50% felt comfortable using the search box. 5.
Analyzed 3-­‐month baseline data 33% felt comfortable creating a page. -­‐of-­‐the-­‐internet-­‐on-­‐
institutions-­‐in-­‐the-­‐future. Accessed 8//2/2010
The University of Oklahoma is an equal opportunity institution. 6.Extrapolations and counting by Radicati Group, May 2009