13. competitors
DK
treatment, skills workshop,
essential oil products
Neal’s Yard
personal care, supplements
Penny Price
essential oil products,
personal care, consultation,
skill course
So Soap
personal care, community,
green
15. where this leads to
3 years1 year 10 years
strengthening ties,
international roots,
build reputation,
improve processes
beauty cafe,
international presence
(Tokyo, Beijing, Taipei,
Jakarta)
Wellness Island