More Related Content More from Michelle Hummel (7) Social Media Marketing Strategies for the Racing Industry2. About Web Strategy Plus
Thanks for joining me today!
Presented by: Michelle Hummel
CEO of Web Strategy Plus
Web Design & Social Media Agency
Founder of Web Media University &
Cincinnati Social Media Enthusiasts
© Web Strategy Plus 2013. All rights reserved.
3. Impact of Social Media Marketing
People no longer blindly trust
everything they see or hear they want “social proof”
Building a rich, vibrant
networks of friends, fans and
followers is now the key to
success
70% of consumers trust peer
recommendations over
advertisements
© Web Strategy Plus 2013. All rights reserved.
4. Google Thinks Differently Now
Social signals now aid in the
ranking of web pages
More likes count as a “vote”
for web page quality
What’s Important Today
Quality Content
Social Engagement
Customer Reviews
Brand Advocates
© Web Strategy Plus 2013. All rights reserved.
5. Brand Advocate Facts
83% more likely to share
information about a
product than typical web
users
75% more likely to share a
great product experience
3x’s more likely to share
product opinions with
someone they don’t know
2.5 times more likely to
use social media to
expand their social circle
Could you use a few more Brand Advocates?
© Web Strategy Plus 2013. All rights reserved. Credit : DigitalTrends.com
6. The Big Players - Facebook
#1 most visited site in the world
If Facebook were a country it would
be the 3rd largest in the world
1.19 billion monthly active users,
growing at a rate of 5-6 million users
per week
58% women and 42% men
More than 5 billion minutes are spent
on Facebook each day
3.2 billion Likes and Comments daily
50 million businesses have Facebook
fan pages
Do you have a Facebook business page?
© Web Strategy Plus 2013. All rights reserved. Credit : InternetWorldStats.com
7. The Big Players - Google Plus
70% of brands have a Google Plus
page
300 million monthly active users
38.37% of Google+ visits are by
those in the 25-34 age bracket
71% men and 29% women
Websites using the +1 button
generate 3.5X the Google+ visits than
sites with it
Do you have a Google Plus business page?
© Web Strategy Plus 2013. All rights reserved.
Credit : InternetWorldStats.com
8. The Big Players - YouTube
• #2 Search Engine in the World
• 6 billion hours of videos watched per
month
• 300,000,000 visits per day
• 100 million likes, shares, or comments
every week
• 100 hours of video is uploaded to
YouTube per minute
Do you have a YouTube business channel?
© Web Strategy Plus 2013. All rights reserved.
9. The Big Players - Twitter
• 34% of marketers have generated leads
using Twitter, and 20% have closed deals
using Twitter
• 55% of Twitter users access the platform
via their mobile
• 100 million active Twitter users
• 56 % use Twitter for business purposes
• The average number of tweets per hour is
around 1.3m
Do you have a Twitter business page?
© Web Strategy Plus 2013. All rights reserved.
10. The Big Players - LinkedIn
• 161 million members in over 200
countries and territories
• 2 new members per second
• 5.3 billion professionally-oriented
searches on the platform in 2012
• More than 2 million LinkedIn
Company Pages
Average member:
• college educated
• 43 years old
• making $107,000
Do you have a LinkedIn personal or business page?
© Web Strategy Plus 2013. All rights reserved.
11. The Big Players - Foursquare
• 40+ million people have an
account
• 4.5 billion check-ins
• Over 1.5 million use the
Merchant Platform
• 78,000+ Mayors are ousted
per day
• 2,000 check-ins per minute
Average member:
• 60% male and 40%
female
• 41% are 25-34 years old
• making $107,000
Do you have a Foursquare business page?
© Web Strategy Plus 2013. All rights reserved.
12. Mobile – A Love Story
Consumers have fallen in love with their Smartphones!
Always On
Pocket Computer
Social Networking
Shopping
Navigation
Camera/Video
Texting
And….making phone calls
Do you go back home if you forgot your phone?
© Web Strategy Plus 2013. All rights reserved.
13. Mobile Friendly Site is Critical
Mobile Devices have become
bigger than PC sales
86% of adults own a Mobile
phone
53% use it to access the Internet
57% of users will not recommend
a business with a poorly designed
mobile site
Mobile Internet is becoming the
Internet
Do you have a Mobile Friendly website?
© Web Strategy Plus 2013. All rights reserved.
14. Is your site “Social Media Friendly”?
Fresh Content, you must be
writing and posting new blogs for
SEO
Social Content, you must be
providing interesting content
others will enjoy and share
Easy to share, do you provide
your visitors easy ways to share,
like, download and/or retweet your
content?
Is your content easily shareable?
© Web Strategy Plus 2013. All rights reserved.
15. What is Your “Call To Action”?
You have 3 seconds
to grab your prospects
attention!
Free Video
Free Info Paper
Free Download
Free Tickets
Free Magazine
What is your strongest offer?
© Web Strategy Plus 2013. All rights reserved.
16. Do You Have a Social Media Hub?
Blog should be part of your
website
Drive traffic with original
content
Content is critical even more
now with Google+
WordPress is one of the best
blogging platforms
Do you have a Blog? Does it live on your website?
© Web Strategy Plus 2013. All rights reserved.
17. Content is King
“What makes my business
so interesting that people
will want to talk about it and
share it with their friends?”
Fact: You can’t succeed in
social media if you don’t
have something interesting
to say
Do you have a Content Marketing Strategy?
© Web Strategy Plus 2013. All rights reserved.
18. What is Your Unique Brand Story?
Do you have a unique story
about how your business
came to be?
When did you go above and
beyond for a client?
What is your best
testimonial?
What is your emotionally engaging story?
© Web Strategy Plus 2013. All rights reserved.
19. Who is Your Community Manager?
• Provides a human voice
• Manages marketing strategies
• Finds and connects with your
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target audience online
Builds Lasting Customer
Relationships
Inspires Powerful Word of Mouth
Drives Qualified Web Traffic
Nurtures and Grows your
Community
Retains and Attracts new
Followers
© Web Strategy Plus 2013. All rights reserved.
20. Define Your Goals
Increase blog subscribers
More likes, fans and followers
Improve search engine rankings
Increase blog post comments
Reduce your sites bounce rate
Increase coupon redemption
Turn fans into advocates
Increase website traffic
Increase sales
Increase reviews
What are your social media marketing goals?
© Web Strategy Plus 2013. All rights reserved.
21. Social Media Engagement
You want people to share things
You want people be advocates
You want people to visit frequently
You want people to refer friends
You want people to buy services
“Engaged customers and prospects are far
more likely to do some or all of the
above.”
© Web Strategy Plus 2013. All rights reserved.
22. Find Your Audience
Decide what social networks to engage
with
Facebook – B2C
LinkedIn – B2B
Foursquare – B2C
Twitter – B2B & B2C
YouTube – B2B & B2C
Google Plus – B2B
Where do you plan to engage with social media?
© Web Strategy Plus 2013. All rights reserved.
23. Develop Content Strategy
Provide content your
audience will enjoy
Be seen as a “thought leader”
and “expert” in your industry
Be the “go to” place for great
content
Building trust brings sales
Online Resource
Technorati Blog Directory
Do you share relevant industry related content?
© Web Strategy Plus 2013. All rights reserved.
24. QR Code Strategies
Short for Quick Response as it
can read the image quickly by a
cell phone
Created in 1994, its original use
was for Toyota part tracking
Add QR codes to your
promotional materials – link to
pages on your website for
special offers, event details, car
specs, videos etc.
Have you ever scanned a QR Code?
© Web Strategy Plus 2013. All rights reserved.
25. Text (SMS) Campaign Strategies
97% of Texts are Opened vs.
Only 5% of Emails
90% of text messages are read
within 3 minutes of being
delivered
Have attendees signup for text
message alerts – special offers,
discounted tickets, race stats
When was the last time you read a Text Message?
© Web Strategy Plus 2013. All rights reserved.
26. Event Marketing Strategies
Post your events on
Facebook and invite all
your Fans
Take pictures, tag fans in
the pictures and share on
all social networks
Record the race on your
video camera, upload it
onto YouTube, link to
Facebook
How can you better promote your events?
© Web Strategy Plus 2013. All rights reserved.
27. Check-in Rewards Program
Fan Appreciation Day –
Mayor that day gets free
tickets for the next event!
Scroll the Mayor’s name on
board
Offer the Mayor special
parking or seating
Check-in 3 or more times
and get a free t-shirt
Check-in to get 2 free drinks
with a $20+ order
What fan appreciation programs can you offer?
© Web Strategy Plus 2013. All rights reserved.
28. Video Marketing Strategies
Search YouTube for videos
relevant to your industry and
post to your channel
eMarketer shows people are
33% more likely to consume
multimedia content than
textual content
Racer and Fan interviews
Video tour of the cars and
track
Clips of the race
What video content would your fans enjoy?
© Web Strategy Plus 2013. All rights reserved.
29. Hashtag Engagement Strategies
Twitter Hashtag for your
event #raceindy1213
Tell all participating members
to post photos and
communicate during the race
with #raceindy1213
Tweet special offers,
interviews and clips
Ask for RT’s for contest entry
during the race – pick a
random person to win
Announce winners during the
race on board
How can you use a Hashtag marketing strategy?
© Web Strategy Plus 2013. All rights reserved.
30. Twitter Engagement Strategies
Find out which drivers are
using Twitter
Encourage fans to follow
them
Tell drivers to tweet
updates from the pits
Fans stay involved with
what is happening in the
pits while they are watching
the race
Are any of your drivers on Twitter?
© Web Strategy Plus 2013. All rights reserved.
31. Facebook Engagement Strategies
Hit Like if you're happy it's
Friday
Caption Contest – the
comment with the most
likes wins
Toyota speedway is
_______
Voting contest – who will
win the race?
What can you ask to increase engagement?
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32. Keep Them Informed
Keep your fans updated on
what you're working on
Product Announcements,
Race Reports, offering a
new services? They should
be the first to know!
Ask for their feedback
before your launch
What new press can you share with your fans?
© Web Strategy Plus 2013. All rights reserved.
33. “Fan of the Month” Program
Ask your fans trivia
questions and award
them points
First to answer correctly
wins and gets their name
added to the board
What fun trivia questions can you ask?
© Web Strategy Plus 2013. All rights reserved.
34. Create an Editorial Calendar
Create a daily posting schedule
Develop a blog content writing
schedule
Create Monthly & Weekly Themes
Plan for Events
Decide what days and at what time
you will post
Plug into excel to track easily
Don’t forget to include Holidays and
post about current events
© Web Strategy Plus 2013. All rights reserved.
35. Social Media Posting Strategy
SEO Blogs - 2-4 blogs per month
SEO Press Releases – 1 per month
Facebook – 1 post per day
Twitter – 3-5 Tweets per day
Google Plus - 1 post per day
YouTube – 1 new video per week
LinkedIn Personal Profile – 1 post per
day
LinkedIn Groups – 1 post per week
LinkedIn Company Page – 1 per day
© Web Strategy Plus 2013. All rights reserved.
36. Listen, Communicate & Respond
Respond quickly to comments
Engage by asking questions, and
posting topics for discussion
Customers want to know that
they are helping to shape the
products you provide
They want to know that you’re
thinking about them
Online Resource
SendSocialMedia.com
© Web Strategy Plus 2013. All rights reserved.
37. Benefits of a Community Manager
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Lasting Customer Relationships
Powerful Word of Mouth
Drive Qualified Web Traffic
Community Around Brand
Retain and Attract Followers
Sell more Services and Products
Build Credibility and Trust
Drive Offline Sales
Inspire Brand Advocates
Provide Customer Service
Save Time
© Web Strategy Plus 2013. All rights reserved.
38. Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Strategy Plus
http://www.WebStrategyPlus.com
Phone: 513-399-6870
michelle@webstrategyplus.com
© Web Strategy Plus 2013. All rights reserved.