5 Steps To Own Your Name & Niche - Michelle Villalobos presents at BizBash Expo

YOU:
The ONLINE Brand

The 5 Steps To
Own Your Name & Niche

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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A Quick Primer

“in 30-seconds or less”

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Step 1: Monitor

http://www.google.com/alerts
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

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http://www.google.com/alerts
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Take a “baseline”


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Step 2: Be Branded
Not Brand-less


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what’s the difference?

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between this


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and this?


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what
would
you
advise
Tiger
to do?


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in-demand vs
widely available


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pick vs. runt

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one-hit-wonder
vs. longevity

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WHAT do I DO?
WHO do I do it FOR?
HOW am I UNIQUE?
(WHERE do I do it?)

= YOU: The Brand


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Having
A
Brand
Means
Having
A
Niche
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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known
vs
unknown

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“top of mind”

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• talk show host?
• home & entertaining expert?
• dog trainer?
• child-care expert?
• martyr?
• satanic rocker?
• dirty politician?

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Step 3: Own Your Name

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claim ALL profiles
wherever you can...

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put your name on everything
you put onto the internet.

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start with the easy stuff

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for anything visual


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put your name
EVERYWHERE – with
that brand you chose


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Step 4: Show
Your Face

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By the way...
that doesn’t
mean BORING.
In fact, having
some “flair”
will make you
memorable AND
approachable.

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Email Signatures

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what’s the difference?

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between
this

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...and this?

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Step 3:
Pull, Don’t Push


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Step 5: Deploy

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Have an online
“home base”


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blogs are super easy

blogger vs. wordpress?

http://pulsed.blogspot.com/2007/07/
blogger-wordpress-chart.html
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IDEA: Create a
personal one-page
website with simple
links to anything -
from the obvious
(your LinkedIn
Profile, your
Facebook Profile)
to the not-so-
obvious - the
companies you’ve
worked for, your
hobbies, a picture
of you on Flickr
running a marathon...
Get creative & be
authentic. http://www.Flavors.me. Free accounts available
but not very functional) or upgrade for $20/year.
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“YouTube
2nd most surpasses
Yahoo as
popular se world’s
arch engin
e!”

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post value
(include your NAME & keywords!)

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how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish 2

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Use social media

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Michelle Villalobos Check out the email i just got!! Ay
yay yay... "Michelle:I think you are extremely feminist.
That's not right. You have to be " Equal ". Men and
Women are the same. But with women like you, we will
only see broken families and divorced couples
because of your absurd feminism, there is no men who
are going to stand women like you.I am one of
them.Sincerely;Luis Lopez."


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facebook tips
• be a person
• use a great image – more personal – change it up
• create lists to separate personal from work
• be conversational, not promotional
• entertain, educate or inform
• import your blog, link to your site
• be reachable
• groups? name is everything.
• pay attention, listen, respond, post.
• post things that will strike up conversation

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twitter

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

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REMEMBER:
No one cares if you're:
sitting in traffic, just
woke up, going to bed,
tired, hungry, happy or
sad... unless you’re
hilarious (or famous)


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don’t self-promote

listen, engage, observe,
educate, inform, entertain,
ask, relate, inspire,
converse...


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follow people in your
industry, people you admire,
people you like – not just
anyone so that they’ll
follow you back


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for more in-depth ideas/
info, download Twittorial
& Top 10 Tips for New
Tweeps from Slideshare:
http://
www.slideshare.net/
michellevillalobos


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recap: where to start
1. set google alerts (it feels good)
2. strong brand, establish your name & key words
3. fill out key profiles (easy stuff first)
4. show your face! choose profile pics wisely -
like logo!
5. establish a home base - even if it’s a blog
6. pick one way to deliver value (regularly)
7. email marketing (i.e., Constant Contact) - need to
capture emails somehow
8. be patient & consistent
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write down ONE thing
you will do – today


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want more?
www.MichelleVillalobos.com

To refer Michelle a speaking
engagement, please contact:
Jessica Lurie
(888) 531-3830
jessica@mivistainc.com

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5 Steps To Own Your Name & Niche - Michelle Villalobos presents at BizBash Expo

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