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Michelle Villalobos
(vee - ya - low - bos )



                          1
social is the new
                       What business
                             IS networking?




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            2
social is the new
               it’s not who you know...
                        business YOU
                  it’s who knows




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            3
It’s
        NOT
         this




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            4
It IS more like this...




                          5
In a room of over 100 people, only 5
          had ever landed a job through an online job site like
       Monster. Almost the entire room had at some point landed a
            job through a friend, colleague or other referral
                        source. I’m just sayin’...
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            6
networking is developing
                  social is the new
                     & business
                       maintaining
                   “Social Capital”



Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            7
Your network
is your net _____
            worth




                    8
•     Meeting, building & maintaining a network
                                     ________
          •     Building relationships of value
          •     Being “known”
                    social is others new
                                      the
          •     Referring business to
          •     “Givers Gain” business
          •     Time-consuming & purposeful
          •     Being a resource to others
          •     CARE




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            9
social is the new
                          WHY network?
                            business




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            10
in-demand =
high market value




                    11
12
1




relevant =
longevity




                 13
• talk show host?
• home & entertaining expert?
• dog trainer?
• child-care expert?
• martyr?
• satanic rocker?
• dirty politician?




                                14
* get a job easier
                                   * be worth more
                        social isreputation
                          * have a   the new
                              businessmind”
                         * being “top of
                                   * create longevity
                            * never say “if only...”


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            15
social is the new
                          What networking
                            business
                              ISN’T




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            16
17
it’s not...
           •     “Premature solicitation”
           •        social is the new
                 Selling
           •                  business
                 Gathering business cards
           •     Giving out business cards
           •     Sending SPAM
           •     FAST




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            18
social is the new
                     The 7 Habits Of
                         business
                  Highly Connected People
                         _______



Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            19
social is the new
                         1. Brand yourself,
                              business
                        then LOOK the part




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            20
Like it or not, we all have a personal ___
                               ______ brand.
Purposeful or accidental, decided by you, or
     decided by the people around you...

                                               21
In networking,
  your brand is
   most readily
   conveyed by
 what you wear
   (& how you
 wear it). Make
sure it’s aligned
with your brand!



                    22
By the way...
  that doesn’t
mean BORING.
In fact, having
  some “flair”
 will make you
memorable AND
 approachable.




                  23
Be careful not
  to send the
wrong message...




                   24
Not sure about
  your “brand”?

 Dig deep... really
think about WHO
   you ARE and
WHAT you WANT
    out of life.




                      25
26
27
28
29
30
31
The Chief




            32
social is the new
                          2. Get SOCIAL
                             business




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            33
34
get social

☏
✉
                 1




                     35
social is the new
                                First impressions
                            business



                                                                                            5


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                36
1
 Eye contact is the
most basic form of
human interaction...
even newborns do it




                           37
“Mirror Neurons”




                   38
39
2




    40
1




    41
To watch out for:

                                                   •
                        social is the new          •
                                                         Arms/hands/fidgeting
                                                         “Resting face”
                            business               •     Smile-talking
                                                   •     Personal space / proximity
                                                   •     Leaning in
                                                   •     Other people around you




                                                                                            5


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                42
what do you
  notice?




              43
what do you
notice?




              44
45
First impressions
                                                      •
                        social is the new             •
                                                           Clothes / Neatness
                                                           Attitude
                                                      •
                            business                  •
                                                           Eye Contact
                                                           Expression
                                                      •    Body Language
                                                      •    “Props”
                                                      •    Greeting/handshake




                                                                                            5


Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                                46
social is the new
                       3. Remember NAMES
                            business




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            47
The S.A.S.S.Y.© Technique - Lara Loucks



                         ★   Shake their hand.
                         ★   Ask their name.
                         ★   Say their name.
                         ★   Spell their name.
                         ★   You-statement.


                                                 48
social is the to
                          4. LISTEN    new
                             business
                           build rapport




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            49
50
What’s
In
It
For
Me?

         51
•   Be InterestED (not interestING)
•   Ask good questions
•   Focus on the conversation
•   Seek to understand the other person
•   Put AWAY your CELL PHONE
•   Keep an open mind
•   Make eye contact
•   Turn towards speaker, lean forward or
    subtly mirror body language
•   Make your comments relevant to things
    the other person said or implied
•   Probe for clarification
•   Restate what they’ve said
•   Recap what they’ve said
•   Interpret what they’ve said

                                            52
(“formal” style)    (“informal” style)

(“dominant” style)




                     DIRECTORS            PROMOTERS
                        rubies             sapphires
(“passive” style)




                     ANALYZERS            NURTURERS
                      emeralds               pearls


                                                                53
social is PRACTICE
               5. Create & the new
                      business
              your “Elevator Pitch(es)”




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            54
•   “Teaser” not “Pitch”

•   Benefits (not features)

•   Right brain (stories,
    humor, analogies)

•   Leave them hanging -
    shorter elicits follow up

•   30-seconds or LESS (I like 15!)

•   Make an offer
    that would appeal
    to your target audience

                                      55
Dr. Phil is mine,
Who’s YOURS?




                    56
social is the new
                        6. Input & Organize
                             business




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            57
58
Under
“Free Content”
on my website
                 59
social is the new
                          7. Follow up...
                             business
                           REGULARLY




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            60
follow up

☏
✉
                1




                    61
follow up

☏
✉
                1




                    62
63
It helps to
have something
  (or lots of
things) to give
     away
 electronically




                  64
65
66
67
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
                                                                                               68
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                    68
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
                                                                                               69
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                                    69
70
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            71
72
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            73
Michelle Villalobos Check out the email i just got!! Ay
     yay yay... "Michelle:I think you are extremely feminist.
     That's not right. You have to be " Equal ". Men and
     Women are the same. But with women like you, we will
     only see broken families and divorced couples
     because of your absurd feminism, there is no men who
     are going to stand women like you.I am one of
     them.Sincerely;Luis Lopez."




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            74
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            75
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                               76
77
Rinse,
repeat.




          78
social is the new
                      Now get OUT there!
                          business




Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

                                                                                            79
80
want more?
                                     bring me your email and i’ll
                                     send you this slideshow...
                                        and other good stuff.



                               www.MichelleVillalobos.com



      Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
                                                                                               81

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Networking ROCKS Pinecrest Business Association - Michelle Villalobos

  • 1. with Michelle Villalobos (vee - ya - low - bos ) 1
  • 2. social is the new What business IS networking? Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2
  • 3. social is the new it’s not who you know... business YOU it’s who knows Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 3
  • 4. It’s NOT this Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 4
  • 5. It IS more like this... 5
  • 6. In a room of over 100 people, only 5 had ever landed a job through an online job site like Monster. Almost the entire room had at some point landed a job through a friend, colleague or other referral source. I’m just sayin’... Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 6
  • 7. networking is developing social is the new & business maintaining “Social Capital” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 7
  • 8. Your network is your net _____ worth 8
  • 9. Meeting, building & maintaining a network ________ • Building relationships of value • Being “known” social is others new the • Referring business to • “Givers Gain” business • Time-consuming & purposeful • Being a resource to others • CARE Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 9
  • 10. social is the new WHY network? business Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 10
  • 12. 12
  • 14. • talk show host? • home & entertaining expert? • dog trainer? • child-care expert? • martyr? • satanic rocker? • dirty politician? 14
  • 15. * get a job easier * be worth more social isreputation * have a the new businessmind” * being “top of * create longevity * never say “if only...” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 15
  • 16. social is the new What networking business ISN’T Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 16
  • 17. 17
  • 18. it’s not... • “Premature solicitation” • social is the new Selling • business Gathering business cards • Giving out business cards • Sending SPAM • FAST Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 18
  • 19. social is the new The 7 Habits Of business Highly Connected People _______ Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 19
  • 20. social is the new 1. Brand yourself, business then LOOK the part Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 20
  • 21. Like it or not, we all have a personal ___ ______ brand. Purposeful or accidental, decided by you, or decided by the people around you... 21
  • 22. In networking, your brand is most readily conveyed by what you wear (& how you wear it). Make sure it’s aligned with your brand! 22
  • 23. By the way... that doesn’t mean BORING. In fact, having some “flair” will make you memorable AND approachable. 23
  • 24. Be careful not to send the wrong message... 24
  • 25. Not sure about your “brand”? Dig deep... really think about WHO you ARE and WHAT you WANT out of life. 25
  • 26. 26
  • 27. 27
  • 28. 28
  • 29. 29
  • 30. 30
  • 31. 31
  • 32. The Chief 32
  • 33. social is the new 2. Get SOCIAL business Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 33
  • 34. 34
  • 36. social is the new First impressions business 5 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 36
  • 37. 1 Eye contact is the most basic form of human interaction... even newborns do it 37
  • 39. 39
  • 40. 2 40
  • 41. 1 41
  • 42. To watch out for: • social is the new • Arms/hands/fidgeting “Resting face” business • Smile-talking • Personal space / proximity • Leaning in • Other people around you 5 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 42
  • 43. what do you notice? 43
  • 45. 45
  • 46. First impressions • social is the new • Clothes / Neatness Attitude • business • Eye Contact Expression • Body Language • “Props” • Greeting/handshake 5 Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 46
  • 47. social is the new 3. Remember NAMES business Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 47
  • 48. The S.A.S.S.Y.© Technique - Lara Loucks ★ Shake their hand. ★ Ask their name. ★ Say their name. ★ Spell their name. ★ You-statement. 48
  • 49. social is the to 4. LISTEN new business build rapport Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 49
  • 50. 50
  • 52. Be InterestED (not interestING) • Ask good questions • Focus on the conversation • Seek to understand the other person • Put AWAY your CELL PHONE • Keep an open mind • Make eye contact • Turn towards speaker, lean forward or subtly mirror body language • Make your comments relevant to things the other person said or implied • Probe for clarification • Restate what they’ve said • Recap what they’ve said • Interpret what they’ve said 52
  • 53. (“formal” style) (“informal” style) (“dominant” style) DIRECTORS PROMOTERS rubies sapphires (“passive” style) ANALYZERS NURTURERS emeralds pearls 53
  • 54. social is PRACTICE 5. Create & the new business your “Elevator Pitch(es)” Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 54
  • 55. “Teaser” not “Pitch” • Benefits (not features) • Right brain (stories, humor, analogies) • Leave them hanging - shorter elicits follow up • 30-seconds or LESS (I like 15!) • Make an offer that would appeal to your target audience 55
  • 56. Dr. Phil is mine, Who’s YOURS? 56
  • 57. social is the new 6. Input & Organize business Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 57
  • 58. 58
  • 60. social is the new 7. Follow up... business REGULARLY Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 60
  • 63. 63
  • 64. It helps to have something (or lots of things) to give away electronically 64
  • 65. 65
  • 66. 66
  • 67. 67
  • 68. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 68 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 68
  • 69. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. 69 To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 69
  • 70. 70
  • 71. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 71
  • 72. 72
  • 73. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 73
  • 74. Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. That's not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez." Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 74
  • 75. Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 75
  • 76. Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 76
  • 77. 77
  • 79. social is the new Now get OUT there! business Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 79
  • 80. 80
  • 81. want more? bring me your email and i’ll send you this slideshow... and other good stuff. www.MichelleVillalobos.com Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”. 81