"You: The Online Brand – For College Students" - Presented at Florida International University, by Michelle Villalobos

YOU:
The ONLINE Brand

The Own-Your-Name, Build-Your-
Reputation & Pull-Jobs-And-
Opportunities-To-You Program

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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what’s the difference?

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between this

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

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and this?


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branded vs.
brand-less


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pick vs runt

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push vs. pull


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in-demand vs
widely available


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known
vs
unknown

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one-hit-wonder
vs. longevity

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it’s all branding - whether
purposeful or accidental,
decided by you, or
decided by your audience


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what’s the point of
all this branding?

Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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“top of mind”

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• talk show host?
• home & entertaining expert?
• dog trainer?
• child-care expert?
• martyr?
• satanic rocker?
• dirty politician?

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“small is
the new
big”

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what
would
you
advise
Tiger
to do?


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social is the new
It’s Not Who You Know...
business YOU:
It’s Who Knows


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so how do you do it?

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over 76,000,000 views *at last count
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A Quick Primer

“in 30-seconds or less”

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Step 1: Monitor

http://www.google.com/alerts
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Step 1: Monitor

http://www.google.com/alerts
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Step II: Take a “baseline”


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Step II: Take a “baseline”


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Step III: Deﬁne your brand

YOU: The BRAND

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WHAT do I DO?
WHO do I do it FOR?
HOW am I UNIQUE?
(WHERE do I do it?)

= YOU: The Brand


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Some of you may
have to do extra
work & soul-
searching here...

Who Am I?
Why Am I Here?


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Having trouble
with this part?
Go deeper. Try
writing a
personal mission
statement
(download the
guide from my
website)


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Step IV: Own Your Name

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claim ALL profiles
wherever you can...

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put your name on everything
you put onto the internet.

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start with the easy stuff

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put your name
EVERYWHERE – with
that brand you chose


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Step V: Choose your key words (& keywords)
Remember: What do you want to be top of mind for?

“Fine Art & Wedding Photography in Miami”

Luxury safety, Private yoga
security & locksmith services in instruction in North Miami
South Florida Beach

One of Miami’s top criminal
defense attornies - the one other lawyers call when they
get in trouble
Relationship
experts specializing in helping Hypnotist specializing in
single women in Miami find the losing weight, quitting smoking and
love of their dreams reducing stresss

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Step VI: Show
Your Face

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By the way...
that doesn’t
mean BORING.
In fact, having
some “flair”
will make you
memorable AND
approachable.

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Email Signatures

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for anything visual


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VII. Deploy

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Have an online
“home base”


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blogs are super easy

blogger vs. wordpress?

http://pulsed.blogspot.com/2007/07/
blogger-wordpress-chart.html
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IDEA: Create a
personal one-page
website with simple
links to anything -
from the obvious
(your LinkedIn
Profile, your
Facebook Profile)
to the not-so-
obvious - the
companies you’ve
worked for, your
hobbies, a picture
of you on Flickr
running a marathon...
Get creative & be
authentic. http://www.Flavors.me. Free accounts available
but not very functional) or upgrade for $20/year.
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post value
(& associate it with your NAME!!

graphic artist?
musician? free screensavers
music downloads writer? articles

performer?
other?
how-tos
value youtube videos

artist? lawyer?
time-lapse video debates/arguments
teacher?
slideshows, video instruction
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2

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write articles

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“YouTube
2nd most surpasses
Yahoo as
popular se world’s
arch engin
e!”

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post value
(include your NAME & keywords!)

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need content?

http://www.google.com/reader
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stop talking about what
you can/should/will do,
just do it, record it,
then link to it!


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i. worth spreading
ii. spreadable

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how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish 2

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VIII: use social media

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Michelle Villalobos Check out the email i just got!! Ay
yay yay... "Michelle:I think you are extremely feminist.
That's not right. You have to be " Equal ". Men and
Women are the same. But with women like you, we will
only see broken families and divorced couples
because of your absurd feminism, there is no men who
are going to stand women like you.I am one of
them.Sincerely;Luis Lopez."


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facebook tips
• be a person
• use a great image – more personal – change it up
• create lists to separate personal from work
• be conversational, not promotional
• entertain, educate or inform
• import your blog, link to your site
• be reachable
• groups? name is everything.
• pay attention, listen, respond, post.
• post things that will strike up conversation

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twitter

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

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REMEMBER:
No one cares if you're:
sitting in traffic, just
woke up, going to bed,
tired, hungry, happy or
sad... unless you’re
hilarious (or famous)


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don’t self-promote

listen, engage, observe,
educate, inform, entertain,
ask, relate, inspire,
converse...


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follow people in your
industry, people you admire,
people you like – not just
anyone so that they’ll
follow you back


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for more in-depth ideas/
info, download Twittorial
& Top 10 Tips for New
Tweeps from Slideshare:
http://
www.slideshare.net/
michellevillalobos


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recap: where to start
1. set google alerts (it feels good)
2. strong brand, establish your name & key words
3. fill out key profiles (easy stuff first)
4. show your face! choose profile pics wisely -
like logo!
5. establish a home base - even if it’s a blog
6. pick one way to deliver value (regularly)
7. email marketing (i.e., Constant Contact) - need to
capture emails somehow
8. be patient & consistent
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write down ONE thing
you will do – today


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want more?
www.MichelleVillalobos.com

To refer Michelle a speaking
engagement, please contact:
Jessica Lurie
(888) 531-3830
jessica@mivistainc.com

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"You: The Online Brand – For College Students" - Presented at Florida International University, by Michelle Villalobos

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"You: The Online Brand – For College Students" - Presented at Florida International University, by Michelle Villalobos