"Audience Engagement Through Personalization" - Filmaster panel at MIPTV

•

2 recomendaciones•826 vistas

"Deploying Personalisation is the single most cost-efficient thing a content provider can do to Drive Engagement, numbers show."

Datos y análisis Tecnología Empresariales

entertainmententertainment
personalizedpersonalized
borys@filmaster.comborys@filmaster.com · @michuk · +48 795 185 581 ·· @michuk · +48 795 185 581 · http://filmahttp://filmaster.tvster.tv
Future of television by Filmaster:Future of television by Filmaster: http://youtu.be/_SnSs8gWx0chttp://youtu.be/_SnSs8gWx0c
Audience Engagement Through Personalization
MIPTV 2014, Cannes

Personalization

Samsung
50%viewership growth
56%ProSiebenSat.1
Cinemas
15%notification CTR
conversion growth

K11: Nasebands Hochzeit!
25
20
15
10
5
Views CTR

HOW DOES
IT WORK?
Easy deployment
No software
installation
Viewer input External resources
Watching
habits
Ratings
Facebook
likes
Twitter
Metacritics
Web
resources
Mood
Plot
keywords
Similar
movies
Curation
Cast
Director
Genre
Factual data
Recommendations
Product Placement Personalized Advice
Filmaster’s Unique
Knowledge Base

PERSONALISE INSTANTLY
based on Facebook activity

Borys Musielak
borys@filmaster.com
+48 795 158 581
@michuk
THANK YOU

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