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ruchu
Borys Musielak, OpenReaktor #5




                    Twitter: @michuk
Jak zdobyć
     pierwszych
użytkowników??


          Twitter: @michuk
Droga na skróty




          Twitter: @michuk
Droga na skróty
       Jesteś gwiazdą?




             Twitter: @michuk
Droga na skróty
    Masz już znany startup?




                  Twitter: @michuk
Nie mam nic, chcę
     mieć startup.




             Twitter: @michuk
Case:




Twitter: @michuk
Rok 2005
   Usenet
     Fora
Spamik :>



   Twitter: @michuk
Rok 2007
 List otwarty FLOSS
Spotkanie w MSWiA
Publikacje w prasie
        Konferencje


            Twitter: @michuk
600 tysięcy odsłon / m-c
 200 tysięcy wizyt / m-c

                 Twitter: @michuk
Case:




Twitter: @michuk
Rok 2007
Przepływ czytelników z
  jakilinux.org (~50%)



                Twitter: @michuk
Twitter: @michuk
700 tysięcy odsłon / m-c
 250 tysięcy wizyt / m-c

                 Twitter: @michuk
Case:




Twitter: @michuk
Rok 2009
   Blip marketing
     Fora filmowe
Newsy na blogach
  Newsy w prasie

       I jeszcze...

           Twitter: @michuk
KOCIO
    !
Co działa?
      Kina i festiwale
            Facebook
Artykuły w Internecie




              Twitter: @michuk
Co NIE działa?
                 Bartery
                Reklamy
Prezentacje na campach
         Teksty w prasie
Filmy dokumentalne TVP



                 Twitter: @michuk
"design is innovative and the information on
 the site is useful"




 "one might look at the service as a kind of
“Foursquare for films”"




"Filmaster could well appeal to hardcore
movie geeks"
"Bardzo ciekawa propozycja dla osób, które
szukają towarzystwa na
weekendowy wypad do kina."


"Mogą stać się Foursquare dla filmów […] a
                 wtedy otwiera się droga do
                 współpracy z hollywoodzkimi
                 wytwórniami"

"Nie potrafię znaleźć racjonalnych powodów,
dla których każdy użytkownik
iPhone’a/iPoda touch nie
powinien go posiadać"


                                Twitter: @michuk
250 tysięcy odsłon / m-c
  80 tysięcy wizyt / m-c

                 Twitter: @michuk
Podsumowując
         Własna marka
 Marketing bezpośredni
Dobre układy z mediami

  Ale przede wszystkim
        świetny produkt

                Twitter: @michuk
Takie tam...
       Dla miłośników kina: filmaster.pl
        Dla mobilnych miłośników kina:
                    filmaster.pl/mobile
                  Dla nerdów: osnews.pl
Dla kompletnych nolajfów: jakilinux.orgpl




                              Twitter: @michuk

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