A workshop presented by Mick Gibson in New Zealand on How to Grow Your Website & Build Your Profile Online (as part of the New Zealand Trade & Enterprise Training Program) Covering the following topcs: 1. Do I Need a Website - YES or NO? - Deciding whether a website will help your business (or not) 2. What You Need to Know Before Getting your Website Built. - Do It Yourself? - Planning Your Site - Site Design & Layout - Getting Your Website Built - Ongoing Considerations 3. How to Get More Customers/ Visitors to Your Website. - Search Engine Marketing (Google Adwords) - Search Engine Optimisation (SEO) - Social Networking (Facebook, Twitter, Squidoo, Stumbleupon & More) - Blogs - Offline Advertising 4. Converting Website Visitors to Customers & Sales. - Content - Layout - Calls to Action 5. How to Keep Customers Coming Back to Your Website. - Newsletters - Specials - Customer Surveys - Current News 6. Learn What's Happening On Your Website. - Google Analytics/ Web stats - Defining Measures for Success