1. A2 Coursework Set Briefs
2. A promotion package for a new film, to include a teaser trailer, together
with two of the following three options:
i. a website homepage for the film;
ii. a film magazine front cover, featuring the film;
iii. a poster for the film.
10. A short film in its entirety, lasting approximately five minutes, which may
be live action or animated or a combination of both, together with two of the
following three options:
i. a poster for the film;
ii. a radio trailer for the film;
iii. a film magazine review page featuring the film.

2. A2 Media Studies
Ancillary Tasks
1: Film Poster
2a: Film magazine front
cover featuring the film
2b: Film magazine review
page featuring the film

3. A2 Media Studies
Ancillary Tasks
1: Film Poster
2a: Film magazine front
cover featuring the film
2b: Film magazine review
page featuring the film

4. Website
Masthead
Main Image
Main Coverline
Coverline
(behind the
scenes)
Puffs
(Stills)
Bar code
Left Third
Dateline &
Cover
Price
Top Third
Puff (logo)
Coverlines

5. MAIN IMAGE – No glitz or
glam applied to clothing or
background. This image of
the film will be seen as the
main selling point, here it is
all about the low-budget
British drama which is
being portrayed through
the setting and the photo of
this young woman.
MASTHEAD – The name of
the magazine is key in selling
this product. Placed in the top
left because when positioned
on the shelves the left third of
the magazine will be showing,
buyers will be able to identify
with the well-known yellow
background and black writing
masthead.
TAGLINE – Again placed
on the left third of the
magazine, this film is the
main selling point and
those interested will pick it
up off the shelves. The
font is urban, like graffiti,
to show the buyers what
this film is about.
ANCHORAGE TEXT –
Enlightens the buyer to
what is inside the
magazine other than the
focus film. Here it tells us
that interviews with
famous names within the
film industry are inside
and this sells the
magazine if the main
image doesn’t.
PRICE AND DATE –
Positioned here because it
is not a main selling point
of the magazine and is
something that the buyer
will only look for once
they’ve been lured in by the
other content on the front
cover.
COLOURS – Bright
blue sky – uplifting –
perhaps a sign of the
mood of the film. The
array of colours used
with the title of the film
attracts buyers. Bright
red circle enlightens
the buyers to what
separates this film
magazine to others.

20. A2 Media Studies
Ancillary Tasks
2a: Film magazine front
cover featuring the film
2b: Film magazine
review page featuring
the film

21. How to research a new
magazine?
First, find a publisher…

22. Empire Magazine is owned by
The Bauer Publishing Group.
Bauer is the largest privately owned publisher in Europe, publishing in Germany,
France, Spain, Portugal and the United Kingdom. Additionally, Bauer publishes in
the United States and Mexico. The Bauer Publishing Group was founded in
Hamburg in 1875 by Johann Bauer. Under the management of four generations
of the Bauer family. The Bauer Publishing Group has grown from its humble
beginnings as a printing house into a worldwide publishing empire comprising 282
magazines in 15 countries with 6,600 employees worldwide and annual turnover
of 1.79 billion Euro.

23. Genre?

24. http://www.bauermedia.co.uk/brands#2

25. Audience?

26. http://www.bauermedia.co.uk/Brands/Empire/

27. A – Upper middle class – senior professional
B – Middle class – professionals
C1 – Lower middle class – white collar administrative workers
C2 – Lower middle class – blue collar skilled workers
D – Unskilled or semi-skilled workers
E – Unemployed, students

28. Purpose?

30. Homework 1: Read your copy of
Empire and find examples of the
suggested audience profile.
Homework 2: Scan and annotate
a copy of Empire magazine’s front
cover.

34. http://issuu.com/lwlies/docs

39. Stylistic conventions
for the review page.

40. How to write a magazine film
review page?
First, look at examples
from the real world…

41. Image
Text or Copy

42. Text or Copy

43. Film Title
Subheading

44. Film Details
Plot summary
(with actors introduced in
parentheses)

45. Insert

46. Summary
5 star grading
system

47. Background
details

48. Affluent male movie fans?