Please note this is not my presentation. I got it from http://digitalhive.blogs.com/ and I think its a pretty cool way of working and truely driving consumer information from social media into the marketing thinking

2. Research, analytics and planning consultancy from Publicis Groupe’s VivaKi Draw rich insights from world class capabilities of Publicis Groupe in research, analytics and planning Synthesize insight from across channels and sources to develop a holistic view of the customer from the perspectives of brand, media and behavior Partner with media and creative agencies to translate insights into big marketing platform ideas that help clients grow Renaissance planning is the new account planning What is Ignition Point?

3. How can listening inspire and scale big marketing platform ideas? Our angle in this conversation