2. Social Media has got a lot of 'buzz' in recent years due to how
quickly it appears to have become mainstream.
Years taken to reach 50m users....
Radio 38yrs
TV 13yrs
Internet 4yrs
iPod 3yrs
But Facebook added 100m
users in only 9mths....

4. Over 50% of the worlds population is under 30years old.
96% of them have joined a Social Network.
The fastest growing segment on Facebook.
Is 55-65 year old Females
People care more about how their social graph ranks products and services
Than how Google ranks them.
Business 2 Business use Social Media more than Business 2 Consumer
Not much more though....86% vs 82%.
The tops applications for the use of Social Media for B2B users are
Thought leadership (59.8%), lead generation (48.9%), customer
feedback (45.7%) and advertising on sites (34.7%)
If Facebook were a country....
Its would be the worlds 3rd largest (ahead of the US)
78% of consumers trust peer recommendations
Only 14% trust advertisements

5. Social Media isn't a fad...
Its THE way that we now communicate with our
friend, client, prospect, grandmother, collegue,
investor, mechanic, doctor, teacher, dietician,
grocer, vicar, hairdresser, bank....

6. Four Shifts that Social Media
represents....

7. 1. We have Moved online...
-24 of the top 25 newspaper titles are experiencing record decline
-78% of Business Owners no longer buy a newspaper
-The News finds us via Social Media – products, services and brands follow

8. 2. Information online is being searched for in
different ways...
-YouTube is now the worlds second largest search engine
-We listen to Podcasts subscribe to RSS feeds, etc.
-Facebook has overtaken Google in the US as the most popular website

9. 3. Open Communication – sharing...
users expect to read comments, Reviews, ratings, etc.
-14% of UK consumers believe what a brand tells them
-78% of UK Consumers believe what fellow consumers tell them
-25% of the search results for the worlds top 20 brands are links
to user generated content
- wikipedia has over 13,000,000 articles

10. 4. Users only subscribe to info that interests
them, thats all...
-Opted in Email Newsletter
-Become a 'fan' on Facebook – valuable 'opt in'
-Age barriers are breaking down as Social Media becomes a cultural shift
(a 523% increase in over 55yr olds on Facebook in 2009)

11. Social Media also enables brands to
market using a medium and style that
consumers now expect and desire.
Traditional advertising is designed to
interrupt your day (push marketing)...
●Email Blasts
●Telesales
●Printed Ads
●Direct mail
●TV
●Radio
But the average UK consumer is exposed to 3000 images
per day, its getting harder for marketeers to grab
consumers attention using these traditional marketing
mediums.

12. Couple that with the fact that
technology is making it harder
to get the attention of
consumers through traditional
media...
Spam Filters stop eshots being delivered, Caller
ID stops call centres getting through, and with
Digital TV we often fast forward through the
adverts now....

13. Interruption (Push) Permission (Pull)
Let people find you when researching
Still affective but getting more difficult
the market – 'Pull' them in (opt in).
●Telemarketing ●SEO/SEM
●Direct mail
●Email Blasts
●Blogging
●Social Media
●Printed Adds
●RSS
●TV/Radio Ads
●Free trials/Tools
●Viral Videos

14. Social Media goes mobile....
If 2010 was the 'year of Social Media' then 2011 is the year that Social goes Mobile....
●80% of Twitter updates are from Mobile
●16m UK users access Facebook via their mobile
●200,000,000 iPhone Application downloads so far
●149% growth in 2009 of mobile internet use – 65% was the iPhone
Consumer experiences can be shared on mass as they happen-
complaints and praises can be instant.

15. Return on Investment in Social Media...?

16. Gary Vaynerchuk grew his family business
from $4 to $50m using Social Media
-$15,000 spent on Direct mail delivered him 200 new customers
-$7,5000 spent on Billboards delivered him 300 new customers
- But a fraction of that spent on Twitter delivered him 1,800 new customers

17. Burger Kings 'Whopper Sacrifice' Facebook
Application reached a huge audience and
delivered an unprecidented ROI...
-cost an estimated $50,000
-Return on Investment an estimated $400,000 inpress/media value
-32 million Free Media Impressions

18. 37% of 'Generation Y' were aware of the new
Ford Fiesta via Social Media prior to its launch
“You can't just say it. You have to get the people to say it to each other.”
James Farley, CMO Ford

19. Sold $3,000,000 worth of
computers on Twitter
Invested $15k in Social Media
and drove up website traffic by 300% and
sales up by 20%
Increased sales by 29%
In July 2010 solely by using Facebook.

20. Why Focus More on Social
Media? The eight core objectives that we
build into an overall Social Media Strategy....

21. 1. Engagement with Customers.
Your customers are now 'hanging out' on Social Networking sites
and that is where they want to be talked to and have
conversations – with the brands that they like as well as friends.
As a brand you can talk to and engage with your customers, who
in turn are your best advocates and with your stimulation will
generate effective 'word of mouth', as long as your Social Media
structure is considered and managed.
NOTE:
'hang out' where your customers are now spending most of their
time and are most receptive to being engaged with. 24 of the
worlds top 25 newspaper titles are experiencing record decline as
the news now finds us via Social Media (and now brands,
products, and businesses).

22. 2.Drive Sales.
Although the attitude on Social Media is more inline
with PR and 'hanging out' with your customers, your
online customer community wants to know what else
they can get out of their relationship with you. Drive
sales both within Facebook, Twitter, or YouTube, as
well as to external 'places', ie, web traffic or foot flow.
NOTE:
Old Spice Body Wash increased sales by 107% in one
month using Social Media and Domino's Pizza
generated a 29% increase in sales by using Facebook
in July 2010.

23. 3. Find New Customers.
SM4B unique Social Media software enables us step
beyond natural organic growth of a Facebook page (or
Twitter profile) into proactively finding and inviting users
that fit your 'target profile' or are members of competitor
group pages, and so on.
We can guarantee anything up to 10,000 'fans' per
month. We cannot force users to join your page but will
consistently find and invite users, guaranteeing to
surpass our minimum agreed figures.
NOTE:
Facebook users are now getting much more protective
about their 'wall' on Facebook, hence, they are
increasingly more selective about the brands that they
become 'fans' of on Facebook. They will only join and
engage with brands and businesses that they genuinely
want to know more about and receive messages from
onto their personal Facebook space.

24. 4. Build Brand Visibility
and Loyalty.
Social Media is extremely time consuming but
SM4B eat and sleep it. By being consistently
active we are always there and active with your
growing online customer community, ensuring its
inviting, engaging, and fun.
Through developing a Social Media strategy plan
we ensure that a brand message is pushed into
all areas of the web, in the right way, engaging
with users and harnessing peer to peer
recommendations and consumer advocates.
NOTE:
By combining the viral nature of Social Media with
our targeting software and Social Marketing
expertise we can ensure that your brand is exactly
where your customers are now 'hanging out'. The
are talking about you anyway, you just need to be
present, and involved.

25. 5. Research.
Although a little down the list for many clients who at first
want to focus on the unique marketing and sales
opportunities of Social Media, the valuable research pool that
Social Media (especially Facebook) delivers is unique.
An immediate feedback group who are engaged and more
than willing to share, comment, and get deeper involved with
the brand. The knock on to the customer relationship is a
more entrenched feeling of value and importance to the
brand.
NOTE:
Ask customers what they want. In the past it was too
restrictive to get the attention of so many target customers
who were engaged and interested enough to provide an
opinion – a harnessed customer community cares about the
brand and its direction.

26. 6. Customer Service.
Social Media is not just about sales and marketing, it is a
broadcast tool that delivers any message to the place
where your customers now spend their time and are
active. Brands can communicate messages instantly to
your customers – from announcements, product
changes, opening times, anything that your customers
need to know.
Customer support queries can be aired by clients on a
Facebook page for example and not necessarily
answered by the brand - maybe your customers can
answer questions (or complaints) for you in a more direct
manor than you can as the brand.
NOTE:
Many of our clients report a reduction in call centre traffic
through effective Social Media structure with customers
posting queries or messaging via Social Media – if
invited.

27. 7. Influence Behaviour and
Promotion.
Users in your marketplace are going to talk about your market,
the products within it, and your brand. Whether their
conversation is good or bad you need to be involved in it.
Either just to observe or to get involved and influence what is
being said about you.
A brand needs to allow your online community talk to each
other and generate online 'word of mouth' (the marketing Holy
Grail). The New Look brand needs to monitor and ensure the
conversation is correct and 'dip in and out' of the conversation
as appropriate.
NOTE:
80% of Twitter updates are now from mobile with 76% of UK
users using Facebook from their mobile – a bad customer
experience can be imprinted on the internet (and read by the
each engines) within seconds.
14% of UK consumers believe what a brand tells them, 78%
believe what their fellow consumers tell them. Your customers
can be your best advocate and advertisement (online 'word of
mouth') but it needs to be consistently monitored.

28. 8. Search Engine Optimisation.
Structured Social Media has a huge impact upon Search
Engine Optimisation.
All activity posted on any of your Social Networking Platforms
by SM4B is tag linked to create powerful contextual link building
from trusted and reputable websites.
Since February 2010 Facebook now reads Facebook pages
and Twitter 'tweets' just as it would a traditional website. In
itself this enables a Social Media active brand to create a far
reaching web presence that can create 'Page Dominance'
across the leading search engines.
NOTE:
Couple the above with 80% of Twitter updates now being from
mobile means that consumers now update from anywhere,
instantly. What does this do for bad customer experiences?
Tweet they can 'tweet' their dissatisfaction instantly and this is
stamped on the internet for Search Engine recognition. Its is
important for a brand to influence control and influence
wherever possible across all avenues of Social.

29. Why Outsource Social
Media...???
Valuable Expertise
We live, sleep, and eat Social Media.
A fast moving industry where if you are active you need to be
forward thinking constantly evolving daily. Social Media
transforms marketing activity into real time.
Social Media is Time Consuming
You have to be always there in Social Media.
Your customers and potential customers can now engage with
brands (in two way dialogue) 24/7 and you need to be involved.
Unique Target Marketing Software
With our bespoke technology we can find potential 'target profile'
customers, introduce them to your brand, and then market directly
to them.

30. key SM4B
Social Media services....

31. 1. Social Media Strategy and Training
Social Media and Social Networking is already a
huge and complicated arena where mistakes can
easily happen and they can be very costly.
A lot of time can be easily be wasted with no ROI.
It shouldn't be like that and Social Media done
right should be straight forward and emensively
rewarding – both in terms of ROI and opertaional
improvement.
SM4B can provide Social Media consultancy and
support at all levels, designing nd managing an
overal corporate strategy as well as bespoke
training for key-personel.

32. 2. Additional Branding and Features
On Facebook, we can add additional design features
to maximise the branding opportunities on page.
Unlike a traditional web presence Facebook branding
can change continually, maximising the 'shop window'
and functionality of the page.
We have our own unique Facebook page app, can
integrate video, flash design, and much more.

33. 3. Activity Management.
We manage all daily posts and interaction with
users, ie, answering questions, etc, working closely
with key staff.
Daily posts are a variety of text, video, images, url
links, and so on, designed to engage and generate
interaction as well as tag linked for inclusion in
relevant Search Engine Searches.
Its important that brands on Social Media are
constantly active, engaging, and entertaining in
Social Media and that customers questions are
answered, with all activity being responded to
quickly and correctly.
NOTE:
The average time spent on Facebook is now 3.5 hrs
daily, with users checking their Facebook page an
average of 5 times each day. 28.3m UK users are
now active Facebook users with 80% of Twitter
updates now being from mobile...

34. 4. 24/7 Monitoring.
As a Facebook audience grows ('fans') then the
level of customer-to-customer and customer-to-
brand increases, ie, 'posts' from customers and
comments against brand 'posts'.
This activity needs constant (time consuming)
monitoring to ensure that not only are all user
interaction/questions, etc, responded to, but
also that any profanity or brand damaging
content is removed or alerted and responded
to- the development and management of a
Social Media Marketing Policy.
NOTE:
Your Social online community will talk to each
other about you but this needs consistent
monitoring and brand interjection and
involvement when required.

35. 5. Unique Target Marketing.
A Facebook page will naturally attract 'fans' from
those users already aware of the brand (existing
customers) who may search for the brand of
(more commonly) follow a link from a brand
website, etc.
However, SM4B software allows us to
find and introduce to a brand potential customers
that fit your 'target profile'. This transforms the
value of the fanbase into not only existing
customers but also new customers that a
new relationship is formed with.
NOTE:
We cannot force users to join a Facebook
page, we can only invite them, they must decide
to join the page themselves – an extremely
powerful 'opt in'. We can however guarantee
minimum numbers of 'fans' who will join
monthly (upto 5k monthly). No other
marketing medium can deliver such
targeting with such a powerful opt in
and engagement.

36. 6. Bespoke Applications
Taking integration to another level we can design and build
bespoke Facebook applications that can lever the
tremendous viral and targeting power of Facebook and
Twitter in particular.

37. 7. Viral Video
Video is a huge part of Social Media. Not
long video epics, but short, snappy 'viral'
video that is designed purely for Social
Media, to be shared online and to maximise
viral reach.

38. SM4B....
A team of 6 who live, breath, and sleep Social
Media. Including ex-Google staff with a wealth of
knowledge and expertise in targeted online
marketing.
Based in Sheffield, UK, with customers spread
throughout the UK, Europe, and beyond, covering
a wide range of B2B and B2C markets and
industries.
SM4B was formed in 2008 from combining two
successful online marketing and new media
companies into one brand that has so far seen
massive growth in a fast changing marketplace.
We manage the presences and have been
involved in pioneering Social Media campaigns
for some of the worlds leading brands and remain
at the very forefront of results-orientated Social
Media Marketing.

39. Social Media is a brand investment, driven by a
need for brands to now be 'hanging out' with
their customers in the place that they are now
'hanging out'. A very different proposition to
more 'traditional' media that can be more
precisely measured, ie, PPC advertising, SEO,
etc.