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context based mediated e-commerce
platform

Monday, December 9, 13
brief

task force
state of the art
focus on platforms
flow of online commerce
idea
demo
market segmentation, strategy & future

Monday, December 9, 13
Universidade de Aveiro
Instituto de Telecomunicações
Advanced Telecommunications and Networks Group

Miguel Luís
+linkedin: mlluis
+info: http://about.me/mluis

Monday, December 9, 13

Universidade dos Açores
Universidade de Aveiro

XLM - Innovation & Technology
Carlos Carvalho
+linkedin: CarlosFilipeCarvalho
+twitter: @CarlosFilipec8

Monday, December 9, 13
e-commerce status

Monday, December 9, 13
the facts
e-commerce is growing...

«o comércio eletrónico continua a resistir à crise económica e a
afirmar-se cada vez mais como um espaço fundamental para o
desenvolvimento e crescimento das empresas portuguesas. Este
barómetro dá-nos também uma vez mais indicadores que nos
permitem concluir que os portugueses estão a comprar e a vender
cada vez mais no online» Julho 2012
Alexandre Nilo Fonseca - Presidente da ACEPI
“90% do potencial do
eCommerce nacional não é
aproveitado por Portugal”
Outubro 2012

. credibility is

William Vande Wiele, CEO
much about
da Email Brokers
knowing behind
the curtain

Monday, December 9, 13
100
75

Evaluation of eCommerce evolution and
development in the offer perspective as well
as in it’s reliability and expectations of it’s
participants.

50
25
0
Quarterly Barometer of Electronic
Commerce in Portugal

“... 80% of the websites surveyed reported an increase in Internet
sales volumes compared to the same period of the previous year, as well
as an increase in the number of customers making purchases online,
with 24.1% reporting an increase in customers in excess of 50%.”- 3rd
Quarter 2008, ACEPI/Netsonda - anacom.pt
“ ... revela resistência do comércio electrónico ao ambiente de
recessão económica, apontando para índices de crescimento face
aos trimestres anteriores, maior confiança nos sites do B2B,
aumento das expectativas de crescimento das vendas online em
Portugal e para um maior número de clientes a fazerem compras
online” - 1st Quarter 2010, ACEPI/Netsonda - netsonda.pt
“... confirmam resistência do comércio electrónico em Portugal ao
ambiente de recessão económica, especialmente na área B2B,
revelando que as entidades acreditam que vão aumentar ou manter
o ritmo de crescimento de vendas.” - 1st Quarter 2011, ACEPI/
Netsonda - netsonda.pt

Monday, December 9, 13

“... the volume of sales made by Portugal's e-commerce companies
grew in the fourth quarter, compared to the same quarter of 2006.” - 4th
Quarter 2007, ACEPI/Netsonda- anacom.pt

“... um crescimento do volume de vendas realizadas pelas empresas
de comércio electrónico em Portugal, face ao período homólogo do ano
anterior.” - 3.º Quarter 2007, ACEPI/Netsonda - anacom.pt

Statistics
focus on platforms

Monday, December 9, 13
Monday, December 9, 13
Monday, December 9, 13
{ outsourcing software }

2001 - 2013

Monday, December 9, 13

2004 - 2013
freelancer.com

Monday, December 9, 13
flow of online commerce

Monday, December 9, 13
|
|
|
|

consumer
|
|
|
|
Monday, December 9, 13
the service already
exists and the
consumer choose
among the options

|
|
|
|

“one size fits all”

consumer
|
|
|
|
Monday, December 9, 13
the service already
exists and the
consumer choose
among the options

|
|
|
|

“one size fits all”

consumer
|
|
|
|
Monday, December 9, 13

the consumer hires
a service tailored to
its needs
idea

Monday, December 9, 13
. easy reaching suppliers
. centralized supply of suppliers
. consumer is found by suppliers instead of the opposite

consumer

easy reaching consumers .
centralized supply of consumers .
suppliers find consumers instead of the opposite .

Monday, December 9, 13

supplier
consumer

Monday, December 9, 13

supplier
consumer

supplier

XXX’ ajuda de linguagens de
modelação para extracção de
requisitos
XXX metodologias ágeis do lado
do supplier

met. agil
UML

Monday, December 9, 13
consumer

supplier

XXX’ ajuda de linguagens de
modelação para extracção de
requisitos
XXX metodologias ágeis do lado
do supplier

met. agil
UML

Monday, December 9, 13
{ software, tourism, translations, ... }
{ market }

V-Model
inverted flow
e-commerce platform

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
demo

Monday, December 9, 13
market segmentation, strategy & future

Monday, December 9, 13
individual entities
ongoing companys
startup companys

consumers

suppliers

freelancers
unemployed
employed

Monday, December 9, 13
freelancer.com

Monday, December 9, 13

VWorker.com

X

getacoder.com
Monday, December 9, 13
Monday, December 9, 13
thank you

Monday, December 9, 13

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Context Based Mediated E-Commerce Platform