Project management, multimedia projects,

1. Interactive
Multimedia CD
for
Unsigned Artists
Miguel Rodrigues
BSc Music Informatics
Student Number: 11511645
Module: 2MUS514 - Negotiated Project

2. Overview
This project consists in
offering an Interactive
Multimedia CD service to
unsigned artists.
2

3.  Software used: Director MX 2004
 Music production, mixing and mastering
 Biography of the artist
 Photos of the artist
 Videos of the artist
 The CD will play also a normal audio CD
(i.e. Playable through a hifi system)
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4. It can be used as a
substitute of the
traditional Press Kits!!!!
4

5. WHY?
 Industry Feedback
“RadioIndy is pleased to present Miguel Rodrigues with a GrIndie
Award for the CD "Micro Talk “
“...it will be interesting to see collaborations with various singers.”
(Alisa Carraro, special to The Epoch Times)
An´R Magazine
 Get people to listen my work
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6. Key Features
 3 Tracks with master quality (Demo)
 Contemporary sound despite the genre of
music
 Expertise in music and computer music
technology
 Up-to-date software and samples
 Interactivity of the CD
 Industry contacts
 Tangibility 6

7. Project Deliverables
 Project Planning and management documentation
 Finance Planning
 Relevant industry feedback at appropriate stages in
key components
 A detailed project proposal for universities, venues,
sponsors, artist and collaborators
 Marketing Plan
 Multimedia Storyboard
 Partly functional prototype of the Interactive CD
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8. Key Milestones & Components
 Meeting with Artist Regarding Music Direction
 Music Genre
 Covers or Original Music
 Choice of songs (3 songs)
 Decide the need to have session musicians or not
 Decide the need to book a Recording Studio or not
 Give Budget fee to the client
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9. Key Milestones & Components
 Meeting with Artist Regarding Media Content
 Biography
 Pictures
 Videos
 Design of the CD
 Music Production
 Score, editing, mixing and mastering of 3 tracks
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10. Key Milestones & Components
 Multimedia CD
 Multimedia Storyboard
 Splash Screen (Intro)
 Production of the Multimedia CD-ROM
 Discuss and review the Multimedia CD with costumer
 CD On-body and Jewel case Artwork design
 Final CD Mastering (PQ Coding, etc.)
 Final CD Mastering (PQ Coding, etc.) and send it to the
Fabric
 The tracks can include an ISRC number
Multimedia CD Project Planning Splash Sreen 10

11. Stakeholders
 Unsigned artists or bands
 Record Labels
 Venues
 Radio Stations / webcasts
 Promoters
Distributors
11

12. Project Lifecycle
Initiation Planning Execution
Closure
12

13. Rapid Aplication Development
ves
invol iterative development
RAD
co
me
ns
tru
rg
ct
e
io
structured techniques n
prototypes
13

14. RAD - Stages
Planning
Design
Construction
Implementation 14

15. Rapid Aplications Development
Pros Cons
• Promotes strong collaborative • Dependency on strong cohesive
atmosphere and dynamic teams and individual commitment
gathering of requirements to the project
• Business owner actively • Success depends on disciplined
participates in prototyping, writing developers and their exceptional
test cases and performing unit technical skills and ability
testing
• Decision making relies on the
functionality and less degree of
centralized engineering authority.
15

16. Rapid Aplications Development
RAD is suitable for applications which are
interactive, with clear functionality at the user
interface, have a clearly defined user group, are
not computationally complex and have
requirements which are not too detailed and fixed.
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17. Marketing Strategy
 Target Market
 Independent/Unsigned artists or bands that want to
produce a Master Quality Demo for future
promotions.
 Marketing Programme
 Online advertising in specific music sites
 Music magazines
 Venues and word of mouth
 Pricing
 Competitive price (Lower than average market price)
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 Service charged per project.

18. Promotion Budget Forecast
 Website (maintenance) – £ 45
 Brochures – £187.89 (1000 units)
 Classified in music magazines - £ 40 *
 Online advertising – £ 550
 Facebook – £ 390 (2,217,236 Impressions; 1500 clicks)
 Goggle adwords – £ 150 (2,297 Impressions)
 Uk.music.jobs - £10 (1000 clicks)
 Star Now – free (400 page views)
 Blogs - free
* Prices based on Sound on Sound magazine 18

19. Financial Plan
 Start-up summary
 Break-even point
The company will achieve the break even
point after 2 complete projects (saying that each
project runs for 3 months)
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20. Financial Plan
 Sales Forecast
 Cash Flow Statement
 Profit & Loss
 Balance Sheet
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21. Conlusion
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22. Bibliography
 University of California. Rapid Application
Development [Online]. 16 April 1997 Available at:
http://sysdev.ucdavis.edu/webadm/document/rad_toc.htm
 England E, Finney A. Managing Interactive Media.
Edition: 4rd Edition, Harlow (UK): Addison-Wesley;
2007
 Cheverton P. Key Marketing Skills. Edition: 2nd
Edition, London (UK): Kogan Page;2004
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23. The End
Thank you
Miguel Rodrigues
BSc Music Informatics
Student Number: 11511645
Module: 2MUS514 - Negotiated Project
| www.miguelrodriguesmusic.com |
| www.miguelrodriguesmusicproduction.com |
| Miguel Rodrigues Music LTD | 2009 | 23