P2 2 dan_boabes_ecomtim_2013_simplus

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Mihaela Ganciu

Technology

History of value exchange

1. Goods exchange

History of value exchange

1. Goods exchange
(disruption)

History of value exchange

1. Goods exchange
(disruption)
2. Metal

History of value exchange

1. Goods exchange
(disruption)
2. Metal
(disruption)

History of value exchange

1. Goods exchange
(disruption)
2. Metal
(disruption)
3. Paper

History of value exchange

1. Goods exchange
(disruption)
2. Metal
(disruption)
3. Paper
(disruption)

History of value exchange

1. Goods exchange
(disruption)
2. Metal
(disruption)
3. Paper
(disruption)
4. Plastic

History of value exchange

1. Goods exchange
(disruption)
2. Metal
(disruption)
3. Paper
(disruption)
4. Plastic

5. Digital/mobile

Lower card penetration

Higher chance for mobile to emerge

Mobile payments

Use of a wireless communication device (such as
a mobile phone) to make a purchase or other
payment related transaction

Mobile – 10-15 years ago

1. Entertainment

Mobile – 10-15 years ago

1. Entertainment
- ringtones
- logos

Mobile – 10-15 years ago

1. Entertainment
- ringtones
- logos

2. Entertainment
- ringtones
- logos

USER GROUP
10-15 years ago

1. Young

2. Very young

Types
Value
Low value (<5 €), Medium (5-25 €), High (>15 €)

Types
Value
Low value (<5 €), Medium (5-25 €), High (>15 €)

Physical
- with Point-of-Sale terminal (POS)
- remote (no POS available)

Types
Value
Low value (<5 €), Medium (5-25 €), High (>15 €)

Physical
- with Point-of-Sale terminal (POS)
- remote (no POS available)

Type of settlement
Through operator (e.g Premium SMS)
Pre-paid wallet
Debit card enabling or credit card enabling

3 ways

Payment

Marketing

Notifications

Monetize + Mobile <=> Mobile payment

Easy access to money

Deffered payment

Impulse buying

Digital/real-time transaction

Reasons to grow

- enlarge target group (age/experience etc)

- add value (time saving, cost saving,
entertainment, rich info etc)

- loyalty schemes

- affordability

- trust

Case study

Mobile ticketing
- started more than two years ago
- month to month continuous increase
- already 12% of trips are paid by mobile

Mobile app

TransportUrban.ro
(website + mobile app)

- route planner
- payment
- 6% of mobile purchases
are already made through
application

M-enabled vending

The best example for
aggregator-approach
advantage:
- developing a special board
able to connect to different
vending protocols
- deploying a m-payment and
remote monitoring solution
- decreasing cash colection
cost

Case study
Mobile marketing

Fashion Days
- online retailer
- target: switch buyers from offline spending mood
to online action

Case study
Notifications
Urgent Curier
HOW:
SMS notifications for delivery

Case study
Notifications
Urgent Curier
Results:
- increased completion rate for deliveries (15%-
17%) („I am not home” problem solved)
- decreased rate of returns
- improved operational efficiency

Technical
Integration
Silkweb
Experienced e-commerce platform

Target: Integrate SMS notifications and mobile
payments

Technical
Integration
Silkweb
HOW
API-based integration between platform and SMS
servers

Websites: can easily integrate mobile payments +
notifications

““ The best way to predict
The best way to predict
the future is to invent it.”
the future is to invent it.”
Alan Kay
Alan Kay

SimPlus.ro

dan@simplus.ro

Dan Boabes
CEO

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