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Online Community Facilitators Performance Improvement Benchmark
             Name                                                                         Group

                   Strategy                           Growth                             Moderation                              Content                        Relationships                      Events & Activities                    Technology
              Purpose, objectives and      direct invites, promotion, referral     initiating discussions, resolving    writing content and encouraging    personal participation, cultivating     planning online/offline events      Identifying and using other
              collecting/analysing data                 tactics etc.                disputes, soliciting responses,            others to contribute          volunteers, befriending key              regular/irregular events          technology to support the
                                                                                        steering the community                                                        members                                                                   community
          I continually work towards      I invite new members to                I regularly review                    I introduce relevant               I continue to build                    I plan a range of online           I regularly look to ensure
          explicit community goals        join and keep them                     community content,                    content to the group that          relationships with a wide              and offline events                 that I use new and
          and expectations.               active/engaged.                        including summarising and             creates conversation or            range of members to                    throughout the year based          innovative techniques and
                                                                                 refresh areas or deleting             awareness on topic area            develop a sense of                     on the requirements of the         technology to get the most
          I look to evolve the            I continually promote the              redundant content                     that fit the needs of the          community                              community members,                 out of the environment and
Level 5




          community purpose in            community in various                                                         community.                                                                including hotseats,                its members
          order to meet the changing      formats ranging from                   I promote and signpost the                                               I have recruited and                   roundtables, webinars,
          needs of its members by         marketing, blogs to,                   knowledge created as a                I encourage other to               trained volunteers to                  phone conference,
          analysing data and              success stories and case               result of community activity          produce content that               undertake activates within             competitions and face to
          feedback from the group         studies to encourage the               into a useable format to              stimulates conversation            the community                          face meet ups.
                                          right members to join                  show the benefits of being
                                                                                 part of the community.
          I make sure the goals and       I regularly refresh the                I phrase discussions and              I craft content and make           I have regular meetings to             I regularly arrange Online         I adjust the technology
          expectations of the             membership of the                      content in ways that                  members aware of content           I help divided up tasks                and Offline meetings for           depending on the needs of
          community are clear and         community and content                  encourage further                     that is relevant and               between the facilitators to            community members using            the community members
          reinforced.                     inactive members and                   responses from                        important to the                   assist in meeting the                  a range of different               and look to introduce
                                          devise ways to help them               participants.                         community, including               communities goals and                  activates based on the             technology based on the
Level 4




          I communicate with              participate                                                                  newsletters and round ups          expectations                           needs of the members               requirements of the need
          community members to                                                   I try and draw connections                                                                                                                         not just the technology
          ensure their goals and          I advertise the community              between participants and              I comment and like content         All community facilitators’
          expectations are being met      to other colleagues and                content. .                            from other members to              work together to facilitate
                                          encourage other members                                                      encourage them to share            and monitor the
                                          to invite new members to                                                                                        community.
                                          the community
          I helped identify the need      I accept members and                   As a facilitator I phrase             I create content on a              I regularly contact my                 I occasionally arrange             I adapt the technology
          for the community after         welcome them to the                    discussions and content in            regular basis that is              network and look to                    online or offline events to        based on feedback from
          discussions with possible       community.                             ways that encourage                   relevant to the community          increase it as new                     help develop the                   the members and the use
          community stakeholders.                                                further responses from                members                            members join and                       community and mutual               of the functions.
Level 3




                                          I direct new members too               participants                                                             participate in the                     trust between members
          Clear goals and                 interesting content and                                                      I add content on a regular         community
          expectations are present in     encourage them to take                 I am aware that all                   basis that is new or
          the community and I             the first step in                      contributions should not              relevant to the community          I discuss the community
          ensure community                participating                          come from me.                         members                            and its direction with other
          discussion stays on track                                                                                                                       facilitators
          to meet these aims.
          I have added the goals          I accept members and                   As a facilitator I respond to         I upload content that I            I have a small network of              I’m aware that a                   I have created a
          and expectations of the         welcome them to the                    discussion contributions              have seen or that has              people that I go to for                community is not limited to        collaborative environment
          group to the community          community                              and seed questions and                been passed onto me                assistance with the                    an online platform and look        that suits the needs and
Level 2




          description.                                                           content to encourage two              when I get a chance to.            community                              to create events and               the way the community
                                                                                 way communication                                                                                               activities for members             members communicate.
          I have got some level of                                                                                                                                                               when I can
          buy in from a core group
          before creating the
          community.
          I am unclear or ambiguous       Members are accepted but               As a facilitator I dip in and         I batch upload content to          I do not have any go-to                The activities for the group       I have created the basic
          of the communities’             I do not welcome them                  out of the community.                 the community that                 people when a question                 are limited to the online          collaborative environment
Level 1




          purpose, goals or               connect them to content or             As a facilitator I feel that          colleagues ask me to               arises that I do not know              platform                           but I’m not sure how to use
          expectations.                   people.                                the communication with                upload                             the answer to                                                             it and if it is right for the
                                                                                 the community is one-way.                                                                                                                          audience

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Online Facilitators Self Assessment

  • 1. Online Community Facilitators Performance Improvement Benchmark Name Group Strategy Growth Moderation Content Relationships Events & Activities Technology Purpose, objectives and direct invites, promotion, referral initiating discussions, resolving writing content and encouraging personal participation, cultivating planning online/offline events Identifying and using other collecting/analysing data tactics etc. disputes, soliciting responses, others to contribute volunteers, befriending key regular/irregular events technology to support the steering the community members community I continually work towards I invite new members to I regularly review I introduce relevant I continue to build I plan a range of online I regularly look to ensure explicit community goals join and keep them community content, content to the group that relationships with a wide and offline events that I use new and and expectations. active/engaged. including summarising and creates conversation or range of members to throughout the year based innovative techniques and refresh areas or deleting awareness on topic area develop a sense of on the requirements of the technology to get the most I look to evolve the I continually promote the redundant content that fit the needs of the community community members, out of the environment and Level 5 community purpose in community in various community. including hotseats, its members order to meet the changing formats ranging from I promote and signpost the I have recruited and roundtables, webinars, needs of its members by marketing, blogs to, knowledge created as a I encourage other to trained volunteers to phone conference, analysing data and success stories and case result of community activity produce content that undertake activates within competitions and face to feedback from the group studies to encourage the into a useable format to stimulates conversation the community face meet ups. right members to join show the benefits of being part of the community. I make sure the goals and I regularly refresh the I phrase discussions and I craft content and make I have regular meetings to I regularly arrange Online I adjust the technology expectations of the membership of the content in ways that members aware of content I help divided up tasks and Offline meetings for depending on the needs of community are clear and community and content encourage further that is relevant and between the facilitators to community members using the community members reinforced. inactive members and responses from important to the assist in meeting the a range of different and look to introduce devise ways to help them participants. community, including communities goals and activates based on the technology based on the Level 4 I communicate with participate newsletters and round ups expectations needs of the members requirements of the need community members to I try and draw connections not just the technology ensure their goals and I advertise the community between participants and I comment and like content All community facilitators’ expectations are being met to other colleagues and content. . from other members to work together to facilitate encourage other members encourage them to share and monitor the to invite new members to community. the community I helped identify the need I accept members and As a facilitator I phrase I create content on a I regularly contact my I occasionally arrange I adapt the technology for the community after welcome them to the discussions and content in regular basis that is network and look to online or offline events to based on feedback from discussions with possible community. ways that encourage relevant to the community increase it as new help develop the the members and the use community stakeholders. further responses from members members join and community and mutual of the functions. Level 3 I direct new members too participants participate in the trust between members Clear goals and interesting content and I add content on a regular community expectations are present in encourage them to take I am aware that all basis that is new or the community and I the first step in contributions should not relevant to the community I discuss the community ensure community participating come from me. members and its direction with other discussion stays on track facilitators to meet these aims. I have added the goals I accept members and As a facilitator I respond to I upload content that I I have a small network of I’m aware that a I have created a and expectations of the welcome them to the discussion contributions have seen or that has people that I go to for community is not limited to collaborative environment group to the community community and seed questions and been passed onto me assistance with the an online platform and look that suits the needs and Level 2 description. content to encourage two when I get a chance to. community to create events and the way the community way communication activities for members members communicate. I have got some level of when I can buy in from a core group before creating the community. I am unclear or ambiguous Members are accepted but As a facilitator I dip in and I batch upload content to I do not have any go-to The activities for the group I have created the basic of the communities’ I do not welcome them out of the community. the community that people when a question are limited to the online collaborative environment Level 1 purpose, goals or connect them to content or As a facilitator I feel that colleagues ask me to arises that I do not know platform but I’m not sure how to use expectations. people. the communication with upload the answer to it and if it is right for the the community is one-way. audience