1. Online Community Facilitators Performance Improvement Benchmark
Name Group
Strategy Growth Moderation Content Relationships Events & Activities Technology
Purpose, objectives and direct invites, promotion, referral initiating discussions, resolving writing content and encouraging personal participation, cultivating planning online/offline events Identifying and using other
collecting/analysing data tactics etc. disputes, soliciting responses, others to contribute volunteers, befriending key regular/irregular events technology to support the
steering the community members community
I continually work towards I invite new members to I regularly review I introduce relevant I continue to build I plan a range of online I regularly look to ensure
explicit community goals join and keep them community content, content to the group that relationships with a wide and offline events that I use new and
and expectations. active/engaged. including summarising and creates conversation or range of members to throughout the year based innovative techniques and
refresh areas or deleting awareness on topic area develop a sense of on the requirements of the technology to get the most
I look to evolve the I continually promote the redundant content that fit the needs of the community community members, out of the environment and
Level 5
community purpose in community in various community. including hotseats, its members
order to meet the changing formats ranging from I promote and signpost the I have recruited and roundtables, webinars,
needs of its members by marketing, blogs to, knowledge created as a I encourage other to trained volunteers to phone conference,
analysing data and success stories and case result of community activity produce content that undertake activates within competitions and face to
feedback from the group studies to encourage the into a useable format to stimulates conversation the community face meet ups.
right members to join show the benefits of being
part of the community.
I make sure the goals and I regularly refresh the I phrase discussions and I craft content and make I have regular meetings to I regularly arrange Online I adjust the technology
expectations of the membership of the content in ways that members aware of content I help divided up tasks and Offline meetings for depending on the needs of
community are clear and community and content encourage further that is relevant and between the facilitators to community members using the community members
reinforced. inactive members and responses from important to the assist in meeting the a range of different and look to introduce
devise ways to help them participants. community, including communities goals and activates based on the technology based on the
Level 4
I communicate with participate newsletters and round ups expectations needs of the members requirements of the need
community members to I try and draw connections not just the technology
ensure their goals and I advertise the community between participants and I comment and like content All community facilitators’
expectations are being met to other colleagues and content. . from other members to work together to facilitate
encourage other members encourage them to share and monitor the
to invite new members to community.
the community
I helped identify the need I accept members and As a facilitator I phrase I create content on a I regularly contact my I occasionally arrange I adapt the technology
for the community after welcome them to the discussions and content in regular basis that is network and look to online or offline events to based on feedback from
discussions with possible community. ways that encourage relevant to the community increase it as new help develop the the members and the use
community stakeholders. further responses from members members join and community and mutual of the functions.
Level 3
I direct new members too participants participate in the trust between members
Clear goals and interesting content and I add content on a regular community
expectations are present in encourage them to take I am aware that all basis that is new or
the community and I the first step in contributions should not relevant to the community I discuss the community
ensure community participating come from me. members and its direction with other
discussion stays on track facilitators
to meet these aims.
I have added the goals I accept members and As a facilitator I respond to I upload content that I I have a small network of I’m aware that a I have created a
and expectations of the welcome them to the discussion contributions have seen or that has people that I go to for community is not limited to collaborative environment
group to the community community and seed questions and been passed onto me assistance with the an online platform and look that suits the needs and
Level 2
description. content to encourage two when I get a chance to. community to create events and the way the community
way communication activities for members members communicate.
I have got some level of when I can
buy in from a core group
before creating the
community.
I am unclear or ambiguous Members are accepted but As a facilitator I dip in and I batch upload content to I do not have any go-to The activities for the group I have created the basic
of the communities’ I do not welcome them out of the community. the community that people when a question are limited to the online collaborative environment
Level 1
purpose, goals or connect them to content or As a facilitator I feel that colleagues ask me to arises that I do not know platform but I’m not sure how to use
expectations. people. the communication with upload the answer to it and if it is right for the
the community is one-way. audience