This Super Bowl Advertising #BZBowl At-Home Game allows you to turn watching Super Bowl ads into a party game for your Super Bowl entertainment. Developed by The Brainzooming Group, sponsors of #BZBowl at www.brainzooming.com.

1.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Parent protecting teenage
7
daughter’s virtue
Betty White 7
Parent disapproving of child’s
7
choice of clothing
Any Kardashian other than Kim 7
Car crash in movie ad 7
Robot with human
7
feelings/emotion/understanding
A member of the Black Eyed Peas 7
Public display of a woman's
7
underwear
Orange M&M 7
Actor/Actress from Mad Men 3
Snuggle takeoff 3
Government bailout reference 3
Person does something simple in
3
tremendously complicated way
Mention of tough economic
3
times/job layoffs/unemployment
Ashton Kutcher 8
Bathtub or toilet outside of a
6
bathroom
A reference to 3D 2
TOTALS
1

2.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Ad for movie that is “not yet rated.” 7
Clap‐on 7
Ordinary person faces a
7
professional boxer/wrestler/fighter
Clydesdales 7
Robot with human
7
feelings/emotion/understanding
Scooter chair 7
Close‐up of tires going through
7
water or snow
A smartphone other than the
7
iPhone
"Shankapotamus" or "Milkaholic" 7
Funeral 3
Person does something simple in
3
tremendously complicated way
Parent disapproving of child’s
3
choice of clothing
Marching band – at least a tuba 3
Man/Men dressed in women’s
3
clothes
Classical music 8
Someone tweeting 6
Public display of a woman's
2
underwear
TOTALS
2

3.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Race Car Driver as product
7
spokesperson
3 instances of cleavage in one
7
commercial
Public display of a man's underwear 7
Bathtub or toilet outside of a
7
bathroom
Food Channel personality 7
Ad for movie that is “not yet rated.” 7
Any Kardashian other than Kim 7
A dumb husband 7
Parent disapproving of child’s
7
choice of clothing
Stuffed animals/toys coming to life 3
Sports play‐by‐play or analyst in ad 3
A dead celebrity interacting with
3
someone living
Classical music 3
Whale or dolphin 3
A take‐off on the Old Spice Man ads 8
Someone goes to extraordinary
6
measures to procure a soft drink
Orange M&M 2
TOTALS
3

4.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Orange M&M 7
Government bailout reference 7
Men fighting (had to get physical)
7
over something obscure/worthless
Erectile dysfunction medication 7
Scooter chair 7
Cheerleaders 7
Jimmy Johnson in an ad 7
Ordinary person faces a
7
professional boxer/wrestler/fighter
Someone goes to extraordinary
7
measures to procure a soft drink
Funeral 3
A member of the Black Eyed Peas 3
Honeymoon setting 3
The World’s Most Exciting Man 3
Clap‐on 3
A reference to Sarah Palin or the
8
Tea Party
Ad for movie that is “not yet rated.” 6
Marching band – at least a tuba 2
TOTALS
4

5.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Takeoff on movie that starred a cast
7
member from Saturday Night Live
Clap‐on 7
Guys playing football 7
Parent protecting teenage
7
daughter’s virtue
Homer Simpson 7
Fox show star other than from the
7
Simpsons
Heavy metal hair band
7
reference/parody
Betty White 7
Naked Man/Woman with the
7
interesting parts blurred or covered
Talking animals 3
Race Car Driver as product
3
spokesperson
Fake newscast 3
Food Channel personality 3
Someone eating chips 3
Aerosmith song 8
Jimmy Johnson in an ad 6
A member of the Black Eyed Peas 2
TOTALS
5

6.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Public display of a man's underwear 7
Mark Zuckerberg or a reference to
7
him
Jillian Michaels makes a guy throw
7
up
A dumb husband 7
The World’s Most Exciting Man 7
Daytona 500 promo 7
Guys playing football 7
A groin injury 7
Bear – real or animated 7
Ashton Kutcher 3
A former beauty queen 3
Orange M&M 3
Someone goes to extraordinary
3
measures to procure a soft drink
Person in hospital 3
Ordinary person faces a
8
professional boxer/wrestler/fighter
Talking animals 6
Car crash in movie ad 2
TOTALS
6

7.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Men fighting (had to get physical)
7
over something obscure/worthless
Warm beer 7
A dead celebrity interacting with
7
someone living
A member of the Black Eyed Peas 7
Snuggle takeoff 7
Bathtub or toilet outside of a
7
bathroom
Public display of a man's underwear 7
Government bailout reference 7
Marching band – at least a tuba 7
A commercial where you're not sure
3
what the brand is
Whale or dolphin 3
Something blows up in movie ad 3
A take‐off on the Old Spice Man ads 3
Any Kardashian other than Kim 3
Aerosmith song 8
The World’s Most Exciting Man 6
Ad featuring one of the participants
2
in the game
TOTALS
7

8.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Aerosmith song 7
Men hiding beer so wife/girlfriend
7
won’t know they are drinking
Naked Man/Woman with the
7
interesting parts blurred or covered
Mark Zuckerberg or a reference to
7
him
Race Car Driver as product
7
spokesperson
Whale or dolphin 7
Takeoff on movie that starred a cast
7
member from Saturday Night Live
Daytona 500 promo 7
Twitter mentioned 7
Close‐up of tires going through
3
water or snow
Someone goes to extraordinary
3
measures to procure a soft drink
Somebody who needs to lose
3
weight
Parent disapproving of child’s
3
choice of clothing
Syrup pouring on pancakes 3
Marching band – at least a tuba 8
"Shankapotamus" or "Milkaholic" 6
Scooter chair 2
TOTALS
8

9.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
A Valentine's Day reference 7
Race Car Driver as product
7
spokesperson
Talking animals 7
Something in a wind tunnel 7
Sports play‐by‐play or analyst in ad 7
Betty White 7
Animal looking for work 7
Clydesdales 7
Mention of tough economic
7
times/job layoffs/unemployment
Fox show star other than from the
3
Simpsons
Close‐up of tires going through
3
water or snow
Daytona 500 promo 3
Funeral 3
Ad featuring one of the participants
3
in the game
Cheerleaders 8
Snuggle takeoff 6
Parent disapproving of child’s
2
choice of clothing
TOTALS
9

10.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Marching band – at least a tuba 7
A member of the Black Eyed Peas 7
The World’s Most Exciting Man 7
Bear – real or animated 7
Classical music 7
Ad featuring one of the participants
7
in the game
A reference to Sarah Palin or the
7
Tea Party
A reference to 3D 7
Person does something simple in
7
tremendously complicated way
Ad takes place in jungle or on
3
tropical island
Bathtub or toilet outside of a
3
bathroom
Man and animal switch roles 3
A dead celebrity interacting with
3
someone living
Whale or dolphin 3
Ad for movie that is “not yet rated.” 8
Kids smarter than parents 6
Homer Simpson 2
TOTALS
10

11.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Takeoff on movie that starred a cast
7
member from Saturday Night Live
A Valentine's Day reference 7
Danica Patrick both fully clothed &
7
scantily clothed within the same ad
Something blows up in movie ad 7
Baby talking with grown up voice
7
that is not the E‐Trade baby
Public display of a man's underwear 7
Man/Men dressed in women’s
7
clothes
Syrup pouring on pancakes 7
Any Kardashian other than Kim 7
Erectile dysfunction medication 3
Government bailout reference 3
Sports play‐by‐play or analyst in ad 3
Bear – real or animated 3
Parent protecting teenage
3
daughter’s virtue
Someone tweeting 8
Peyton Manning 6
3 instances of cleavage in one
2
commercial
TOTALS
11

12.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Heavy metal hair band
7
reference/parody
Takeoff on movie that starred a cast
7
member from Saturday Night Live
Men fighting (had to get physical)
7
over something obscure/worthless
Kids smarter than parents 7
Ashton Kutcher 7
Twitter mentioned 7
Robot with human
7
feelings/emotion/understanding
Peyton Manning 7
Daytona 500 promo 7
Somebody who needs to lose
3
weight
American Idol reference 3
A groin injury 3
Person in hospital 3
Fox show star other than from the
3
Simpsons
Someone tweeting 8
Homer Simpson 6
Bear – real or animated 2
TOTALS
12

13.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Robot with human
7
feelings/emotion/understanding
Ad featuring one of the participants
7
in the game
Someone eating chips 7
A Valentine's Day reference 7
Request to be Liked on Facebook 7
Ad for movie that is “not yet rated.” 7
Race Car Driver as product
7
spokesperson
Erectile dysfunction medication 7
Classical music 7
Parent disapproving of child’s
3
choice of clothing
Stuffed animals/toys coming to life 3
Curse words bleeped out 3
Heavy metal hair band
3
reference/parody
Any Kardashian other than Kim 3
A 70's sitcom star other than Betty
8
White
Jillian Michaels makes a guy throw
6
up
Whale or dolphin 2
TOTALS
13

14.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Mention of tough economic
7
times/job layoffs/unemployment
Request to be Liked on Facebook 7
Something blows up in movie ad 7
A dumb husband 7
American Idol reference 7
Ordinary person faces a
7
professional boxer/wrestler/fighter
Something in a wind tunnel 7
Betty White 7
Man/Men dressed in women’s
7
clothes
Kid protecting Mom’s virtue 3
Baby talking with grown up voice
3
that is not the E‐Trade baby
A former beauty queen 3
Warm beer 3
Man and animal switch roles 3
Sports car 8
Clydesdales 6
A dead celebrity interacting with
2
someone living
TOTALS
14

15.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
A commercial where you're not sure
7
what the brand is
Betty White 7
Basketball player as product
7
spokesperson
Someone goes to extraordinary
7
measures to procure a soft drink
Fake newscast 7
Bear – real or animated 7
Naked Man/Woman with the
7
interesting parts blurred or covered
Person in hospital 7
Stuffed animals/toys coming to life 7
Men hiding beer so wife/girlfriend
3
won’t know they are drinking
Honeymoon setting 3
Public display of a man's underwear 3
Funeral 3
Danica Patrick both fully clothed &
3
scantily clothed within the same ad
A reference to Sarah Palin or the
8
Tea Party
A take‐off on the Old Spice Man ads 6
Whale or dolphin 2
TOTALS
15

16.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Man/Men dressed in women’s
7
clothes
Ad for movie that is “not yet rated.” 7
Food Channel personality 7
Ad takes place in jungle or on
7
tropical island
Someone goes to extraordinary
7
measures to procure a soft drink
Something blows up in movie ad 7
Bear – real or animated 7
The World’s Most Exciting Man 7
Race Car Driver as product
7
spokesperson
Any Kardashian other than Kim 3
Ordinary person faces a
3
professional boxer/wrestler/fighter
A former beauty queen 3
Someone eating chips 3
A take‐off on the Old Spice Man ads 3
A smartphone other than the
8
iPhone
3 instances of cleavage in one
6
commercial
Actor/Actress from Mad Men 2
TOTALS
16

17.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Guys playing football 7
Takeoff on movie that starred a cast
7
member from Saturday Night Live
A wardrobe malfunction 7
Man and animal switch roles 7
Government bailout reference 7
Peyton Manning 7
Ad featuring one of the participants
7
in the game
Something blows up in movie ad 7
A take‐off on the Old Spice Man ads 7
Betty White 3
Person does something simple in
3
tremendously complicated way
Any Kardashian other than Kim 3
Curse words bleeped out 3
Public display of a woman's
3
underwear
Stuffed animals/toys coming to life 8
Clydesdales 6
Animal looking for work 2
TOTALS
17

18.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Request to be Liked on Facebook 7
Danica Patrick both fully clothed &
7
scantily clothed within the same ad
Snuggle takeoff 7
Public display of a man's underwear 7
A dumb husband 7
A commercial where you're not sure
7
what the brand is
Erectile dysfunction medication 7
American Idol reference 7
Mark Zuckerberg or a reference to
7
him
Somebody who needs to lose
3
weight
Warm beer 3
Wedding scene 3
Clap‐on 3
Ashton Kutcher 3
Ordinary person faces a
8
professional boxer/wrestler/fighter
Daytona 500 promo 6
Aerosmith song 2
TOTALS
18

19.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Use of Super Bowl stadium in ad 7
Jimmy Johnson in an ad 7
Somebody who needs to lose
7
weight
Kids smarter than parents 7
Ashton Kutcher 7
Homer Simpson 7
Government bailout reference 7
Warm beer 7
Sports play‐by‐play or analyst in ad 7
Marching band – at least a tuba 3
Naked Man/Woman with the
3
interesting parts blurred or covered
Jillian Michaels makes a guy throw
3
up
Someone tweeting 3
Danica Patrick both fully clothed &
3
scantily clothed within the same ad
Request to be Liked on Facebook 8
Close‐up of tires going through
6
water or snow
Orange M&M 2
TOTALS
19

20.
#BZBowl Instructions
 Whenever you first see one of the clichés in a Super Bowl advertisement or Fox promo during
the game, you earn the associated points for that time period (including half time). You can
only score points for each cliché one time.
 You can track winners by quarter and award prizes for the overall score for the entire game.
 Remember to track the smart, intimate, and conversational Twitter chat with #BZBowl at
Brainzooming.com!
Super Bowl Ad Cliché Points 1st Qtr 2nd Qtr Half Time 3rd Qtr 4th Qtr Final
Heavy metal hair band
7
reference/parody
Whale or dolphin 7
A commercial where you're not sure
7
what the brand is
Erectile dysfunction medication 7
Car crash in movie ad 7
Peyton Manning 7
Someone tweeting 7
Sports car 7
Syrup pouring on pancakes 7
Daytona 500 promo 3
Race Car Driver as product
3
spokesperson
Orange M&M 3
Cheerleaders 3
Public display of a man's underwear 3
Someone goes to extraordinary
8
measures to procure a soft drink
The World’s Most Exciting Man 6
Ad for movie that is “not yet rated.” 2
TOTALS
20