2. ABOUT YOUR PRESENTER – MIKE ELDREDGE
Founder of tekOrange
BS in Business Administration from The
Ohio State University (MIS)
19 Years Web Industry Experience
Services include Web Design/Web Hosting
/Web Marketing
Chief Infrastructure Architect for former
payments company - Internet Transaction
Solutions.
Liberty Township resident since 1997
3. SOCIAL MEDIA
A category of sites that are
based on user participation
1
and user-generated content.
1. http://searchenginewatch.com/define
4. SOCIAL MEDIA – 2011
Two-thirds of Americans now use
Facebook, Twitter, MySpace, and
other social media sites, up about 230%
from the 20% penetration in 2007, and
43% are visiting these sites more than
once a day. 1
1. http://www.socialnetworkingwatch.com/all_social_networking_statistics/
5. SOCIAL MEDIA - 2012
Usage in the US remains strong with
about 2/3 of Web users using Social
Media in 2012
More than 90% of social network users
will be on Facebook in 20121
Big three still – Facebook, Twitter,
LinkedIn
New player - Google+
1. http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx
8. FACEBOOK
2011, 500 million active users
2012, 845 million active users and
growing2
50% of active users log on to Facebook in
any given day
Average user has 130 “Friends”
Each month, people spend over 700
billion minutes on Facebook1
425 million Facebook users on mobile
devices3
1. http://www.facebook.com/press/info.php?statistics
2. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
3. http://www.nytimes.com/2012/02/27/technology/for-facebook-risk-and-riches-in-user-data.html?_r=1&ref=facebookinc
9. FACEBOOK: A CLOSER LOOK
Need individual account
Account is tied to an email address
Object of Facebook is to connect
with former associates and current
friends.
Posts by you or your “Friends” will
appear on your Wall
Chat
10. FACEBOOK GLOSSARY
Friend
people you connect and share with on Facebook.
Like
A way to give positive feedback and connect with things you care about.
Networks
affiliations with schools or workplaces on Facebook
Subscribe
A way to hear from people you’re interested in, even if you’re not friends. The Subscribe button is also
a way to fine-tune your News Feed to get the types of updates you want to see
Page
Allow businesses, brands, and celebrities to connect with people on Facebook. Admins can post
information and News Feed updates to people who like their pages.
Badge
A box you can create to share your Facebook profile (timeline), photos or Page on other websites.
http://www.facebook.com/help/glossary
11. FACEBOOK - BUSINESS FOCUS
Business application - Pages
Multiple Administrators
Potential Administrator must first like page prior to being
added as an administrator
Administrators can send email to their friends to
notify them of the page
Add Images (Usually your company logo)
Provide Basic Information
Post Updates about your company
Set up a Link from your web site
Display Page Apps
12. FACEBOOK – PAGE APPS
Page Apps provide additional functionality to your Page
Available Functionality includes
RSS Feeds
YouTube Video
Twitter
Flickr
PDF
Presentation
File Gallery
Coupons
Feedback
FAQs
Google Maps
And many others
13. FACEBOOK PAGE - CONTINUED
Need at least 25 fans of a page to have a
personalized Facebook URL.
Once a personalized URL exists, Text
Messages can be used to add friends by
texting the URL name to 32665
14. FACEBOOK – NEW FEATURES
Timeline
Cover Photo
Featured Posts
Call out posts on Main Page
Page Apps
Ability to add apps to Main page
About Section
Additional Details to help customers
connect with your business
18. TWITTER
Twitter is a communication platform that helps businesses stay
connected to their customers.
Business Uses
Share information with customers or prospects
gather real-time market intelligence and feedback
build relationships with customers, partners and other people
Twitter lets you write and read messages (Tweets) of up to 140
characters, or the very length of this sentence, including all
punctuation and spaces.
The messages are public and you decide what sort of messages
you want to receive (follower)
2011, More than 200 million members worldwide1
2012, Twitter is adding 11 new accounts per second and could
pass 500 million2
1. http://business.twitter.com/basics/what-is-twitter
2. http://thenextweb.com/twitter/2012/01/16/twitter-is-adding-11-new-accounts-per-second-and-could-pass-500-million-in-february-say-report/
19. TWITTER: A CLOSER LOOK
Hash Tags
hashtag symbol # before relevant keywords in their Tweet
to categorize those Tweets in Twitter Search.
Clicking on a hashtagged word in any message displays all
other Tweets in that category.
Hashtags can occur anywhere in the Tweet.
Hashtagged words that become very popular are often
Trending Topics.
20. TWITTER GLOSSARY
Mention
Referencing another user in your Tweet by including the @
sign followed directly by their username
Retweet
A Tweet by another user, forwarded to you by someone
you follow. Often used to spread news or share valuable
findings on Twitter.
Message
privately Tweet to a particular user who's already following
you, start your Tweet with DM or D to direct-message
them, eg: "DM @joesmith234 what is your order number?"
Hashtag
The # symbol is used to mark keywords or topics in a
Tweet. It was created organically by Twitter users
https://business.twitter.com/en/basics/glossary/
21. TWITTER – BUSINESS FOCUS
Custom Backgrounds
New Enhanced Profile Pages
Like Facebook Fan Pages, users can view the profile page
without joining or logging into Twitter.
Header image
Featured Tweet
22. TWITTER – NEW FEATURES
Enhanced profile pages
Companies can now put their brand on display by setting
up their own page.
Keyboard shortcuts
You can compose a new tweet by using “N” and retweet a
tweet by just using “T” on your keyboard.
Photo Feature
Easier way to share photos
1. http://www.techsling.com/2012/03/twitters-new-look-and-new-features/
26. LINKEDIN
Community dedicated to business professional
Special Interest Groups for networking with
people of similar interests
Company Search
Full time Resume listing
2011, 100+ Million Subscribers1
2012, 150+ Million Subscribers2
1. http://blog.linkedin.com/2011/03/22/linkedin-100-million/
2. http://press.linkedin.com/about
27. LINKEDIN: A CLOSER LOOK
Company Profiles
Post Company Overview
List products or services on company profile to attract,
showcase and list recommendation from your clients and
customers.
Associate Employees
List Jobs (lower cost than traditional job posting outlets)
Groups
Groups are communities of professionals who share a common
experience, passion, interest, affiliation or goal. Can aid sales
through online networking.
Can be public or private
28. LINKEDIN GLOSSARY
Introduction
Messages that allow members to contact to be contacted through a shared
or mutual connection.
Connection
A contact you know personally and who you trust on a professional level.
Once you've "connected" to them on LinkedIn, you can communicate with
them directly and see their profile.
Network
A group of users that can contact you through connections up to three
degrees away
Group
A place for professionals in the same industry or with similar interests to
share content, find answers, post and view jobs, make business contacts, and
establish themselves as industry experts.
Skill
Expertise in a certain field or area associated with your LinkedIn profile.
InMail
Private message that allow you to directly contact any LinkedIn member
while protecting the recipients' privacy (Premium and Fee based).
29. LINKEDIN – BUSINESS FOCUS
Company Pages
Company Information
Overview of Company
Pictures
Products/Services Listing
Careers
Page displays when search of network is performed
30. LINKED IN – NEW FEATURES
LinkedIn Today – Daily digest with the most relevant
headlines, the articles that your LinkedIn connections
and industry peers are sharing and reading.
Company Search – Now displays whether related
company is related to a direct connection or part of
your extended network
Company Status Updates – Now companies can post
status updates link individuals
Group Polls – Polls can now be submitted to specific
groups.
New Event System – Events are easier to find.
Skills – Search your network for resources with
specific skillsets
1. http://windmillnetworking.com/2012/01/06/new-linkedin-features-2011-2012/
34. GOOGLE+
Launched in June 2011
90 Million Users with 60% active on a daily basis1
Share your thoughts, links and photos with friends
and associates
Easy video chat for talking with up to nine people at
once.
Simple group chat.
Search brings updates from circles, around the web
and public Google+ posts.
1. http://arstechnica.com/gadgets/news/2012/01/google-claims-90-million-google-users-60-active-daily.ars
35. GOOGLE+ GLOSSARY
Circles
Circle is a concept similar to group but in a more restricted
manner. You can create a circles based on your interest,
activities, culture and whatever way you like.
Sparks
Sparks is designed to provide you the information based on your
interests
Hangout
Impromptu meetings between friends and associates. People
can join the conversation at any time in whichever manner
they’re comfortable with i.e. video, voice and text chat .
+1
the +1 button to give something your public stamp of approval.
Then, if you want to share right away, add a comment and send it
to the right circles on Google+.
http://digg.com/newsbar/topnews/google_plus_guide_all_you_need_to_know_about_google_terminology
36. GOOGLE+ - BUSINESS FOCUS
Google+ Page
Business profile
+1 recommendations appear on your website, display ads,
search ads, Google search results and now, your Google+
Page.
Group customers in circles
Use Hangouts to communicate directly
Link to other related sites (up to 20)
Up to 5 photos on the main page
Promote to circles
39. UPDATE TOOLS
Manage Multiple Social Media Feeds with a
Single tool
Tweetdeck
http://www.tweetdeck.com
Manage Feeds via Columns
Schedule Tweets
Support for Twitter, Facebook
Hootsuite
http://hootsuite.com
Insight into Followers
Support for LinkedIn, Facebook, Twitter, Google+, & More
40. REVIEW
State of Social Media in 2012
Facebook
Twitter
LinkedIn
Google+
Update Tools
41. WHAT IS TEKORANGE
Powell Based Internet Business
Internet Experts
We do web sites
New & Redesign
Vertical Markets
Home Owner Associations
Ecommerce
Manufacturing
We are hosting experts
Domain Registration, Basic Web Site Hosting
Virtual Server hosting, Hosted Exchange
Co-Location
Host over 2000 Web Sites, 85 Virtual Servers, 100
Physical Servers out of Hilliard Based data center