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Facebook marketing for Small Business
1. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Mike Gingerich
TabSite Co-founder
How to Run a Successful
Photo Contest on Facebook
2. About Mike:
• 10+ years in Internet Marketing
• Co-founder in 2010 of Facebook App TabSite
• SocialMediaExaminer.com blog contributor
• Host of Webinars on Facebook Marketing
• Sunday ‘Tech Talk’ Columnist for Goshen News
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3. About TabSite:
• Launched by Digital Hill in 2010
• 80,000+ Global Users in 150+ countries
• Contests Apps
• Deal and Coupon Apps & more
• Geared to help GROW fans / CAPTURE leads
• Facebook.com/tabsite and www.TabSite.com
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8. • Users spend OVER 7 hrs per month. 2x > #2
• 71% access Facebook via Mobile device
• 77% of b2c companies acquired a customer
through Facebook, as have 41% of all b2b
companies. (2012)
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9. Facebook with users:
Businesses can:
•Increase Exposure / Reach
• Increase Traffic to website
• Increase Email Marketing List
• Increase Leads and Lead Nurturing
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10. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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Where do Facebook users spend time?
Majority of user
time is spent in the
the news feed
SO POSTING Is VITAL.
This is how you “get seen”
11. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Competition to be seen..
is FIERCE!
You’re competing
with your friend’s
baby pics, news,
sports, funny photos,
videos….
12. Today’s Agenda:
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To market on Facebook is to
swim with the fish that are there!
It is a social network!
13. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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3 KEYS FOR Facebook Success
1. TIMING.
2. POST TYPE
3. POST STYLE
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TIMING: When to Post …
1. Links posted from 1pm to 4pm
result in the highest clicks
Source Bitly, May 2012
2. However, another study….. Outside
9 to 5 had best results
3. Know your Audience. Use Insights
15. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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POST TYPE:
• IMAGES & VIDEOS Score
• INSPIRATION Scores
• HELP Scores
16. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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POST TYPE:
17. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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POST STYLE
• Tips
• How To’s
• Opportunities to Win
Companies on Facebook need to be social, be like the people
18. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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HELP Scores
• General Rule for Brands
80% useful, 20% promotional
Add Value. Be a Resource.
Companies on Facebook need to be social, be like the people
19. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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HELP Scores
Being too
“salesy”
will kill
loyalty.
20. Webinar: July 27, 2011
Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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For the 20% promotional,
Apps can
• Build Engagement,
• Grow Fan Base,
• Increase Leads &
• Get more Traffic in the door
23. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Can a Contest = Sales?
• Promotions and Game tools draw people in
to a page. It’s a reason to come.
The answer: YES!
Research shows that persons who become a fan are more likely to purchase
from that brand.
24. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Case Study
• Photographer
• 24 Weddings
• Couples want to win
• 2 Stage Contest
• Use a Like Gate
• Vote 1x per day
bit.ly/FBphotocase
25. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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The Summary
• Keys are…Old Marketing = Outside New Marketing = WITH!
26. Facebook Benefits:
• Increase Exposure / Reach
• Increase Traffic to website
• Increase Email Marketing List
• Increase Leads and Lead Nurturing
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Swimming with Facebook users (potential customers)!
27. Webinar: July 27, 2011
Thanks for
joining today!
www.Facebook.com/TabSite
SLIDES: bit.ly/ChamberLadies
Notas del editor
“Boost Your Facebook Marketing” with social apps from www.TabSite.comApps for contests, deals, drawings, and more.
Primary source: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.insidefacebook.com/2013/07/24/facebook-posts-best-fiscal-quarter-now-has-819m-mobile-mau/http://newsroom.fb.com/Key-Factshttp://blog.hubspot.com/blog/tabid/6307/bid/23778/42-Tweetable-Facts-to-Squash-Marketing-Fantasies.aspx (41% stat 2011)http://blog.hubspot.com/blog/tabid/6307/bid/31550/20-Fresh-Stats-About-the-State-of-Inbound-Marketing-in-2012.aspx (77% of b2c stat)http://webbiquity.com/wp-content/uploads/2013/07/brandpoint-content-marketing-792.png
Majority of user time is spent in the news feed!
Majority of user time is spent in the news feed!
No magic pill for when to post. It depends on when your audience is mostly likely to be on Facebook and most likely to engage.
Majority of user time is spent in the news feed!
Photos on Facebook average 53% more Likes than the average postsPhoto posts averaged 104% more comments than the average postsPhotos received 84% more link clicks than text and link postssources: HubSpot, AllFacebook, Visual.ly
It’s tough to be amazing all the time but being helpful is an opportunity.
It’s tough to be amazing all the time but being helpful is an opportunity.
It’s tough to be amazing all the time but being helpful is an opportunity.
It’s tough to be amazing all the time but being helpful is an opportunity.
People engage with promotions by Liking, Sharing, and commenting. This is engagement. It offers your page a connecting point with your community.
Pros of using a contest:More opportunity for engagement—Entrants are one segment of those participating, while those coming to view entries and vote are another participating group. Together, this can add more overall reach, exposure and interaction to the Page.Entrants are motivated to share with friends—Entrants want votes, so they extend the reach of the contest to their network of friends asking for their vote. This social sharing by entrants to their friends increases the overall reach of the contest. In addition, this friend-to-friend introduction of a Page by an entrant can be a positive referral mechanism. It can add trust and credibility to the Page and its products and services via the friend’s invitation to vote.