Facebook Marketing Power Tips for Page Admins

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Mike Gingerich

Web

Empresariales Tecnología

Webinar: July 27, 2011
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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011
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Agenda:

• Facebook Current Trends
• Power Tips for Marketers
• Advanced Page Strategies
• Question & Answer / Winner of TabSite

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011
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Current Trends ….

Majority of Time
spent
on Facebook
is in the

News Feed.
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Without the

you appear in a users News Feed like this:

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Current Trends ….

300 million +
photos are
uploaded each
day!

Facebook is the
most popular
photo uploading
service on the
web. Period.

Source: Facebook Newsroom

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Current Trends Summary ….
The News Feed, Mobile, and Photos

are all important elements we will be

Reviewing for Marketing on Facebook.

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Revolve around

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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KEY ITEMS
FOR FB PAGES:
• Visibility
• Engaging users –comments,
shares, likes
• Viral tools- Make sharing easy,
integrated

Let’s break these down into key tips…
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Step #1
To be seen, you must first get the…

So that you appear in the News
Feed!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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#2 STRATEGIES for “Like”
Like Gate (fan-gating)Technique to invite Liking the Page

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STRATEGIES Part 2
LINK TO SPECIFIC TABS ON YOUR FAN
PAGE Not simply your Facebook Page U
From the web.

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Facebook Tab URL used in posting:
IMPORTANT! Use Smart Mobile Friendly
URL

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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ALWAYS Post in your Page Timeline
with the Smart Mobile Friendly URL
Shown below in TabSite Engagement App’s setup area

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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#3 ENGAGEMENT

Your Timeline Posts
Determine your Page
visibility &
activity

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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84% of your fans
DO NOT get your
CONTENT in
their News Feed!

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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You must

WIN the News Feed!

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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WINNING the News Feed =

Getting “Likes”, Shares, Comments

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Winning News Feed Keys:

- Ask Questions
-Ask for “Like” example
“Click ‘Like’ if…”
- Invite Sharing
“Share this pic..”

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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INCREASED

ENGAGEMENT MEANS

INCREASED VISIBILITY
=
INCREASED SALES
POTENTIAL
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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#4 Picturesthe Videos!
Photos Get & Most Engagement!

Source: DanZarrella.com
Source: DanZarrella.com
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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#5 When to Post is Critical to Success

Brands posting outside of business hours
had 20% higher engagement rates
Source: Buddy Media: Strategies for Effective Facebook Wall Posts

However, note the next report…..

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When to Post is Critical to Success

Links posted from 1pm to 4pm
result in the highest clicks

Peak time of the week is…..
Wednesday at 3pm
Source Bitly, May 2012

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#6 Boost Engagement with Promos
Draw in and Build Engagement

With Contests, Giveaways, and
Promos

Image Credit to Amy Porterfield

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Social Sharing features are
IMPORTANT
11 7 22

Fan Sharing
is vital!

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Use Contest Sharing Features

CONTESTS can: 11 7 22

•Draw Entrants
•Encourage voting
•Boost engagement

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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New promo Engagement Apps

Share Deal
Coupon
Gallery
Group Deal
Pinterest

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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If we get visitors to…

Like
Share
Comment
Enter
Vote

We boost their connection with your
Page!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011
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REMEMBER THE CYCLE!

Revolve around

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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SUMMARY
FAST FACTS:
•Boost Engagement
via
• Strategic Posting
• Promo Tabs to
drive
traffic to your
Page
• Post for Mobile
useHashtag: #TabSite
Twitter Facebook.com/TabSite www.TabSite.com

Webinar: July 27, 2011

Question and
Answer time
TabSite Winner is…
Read about new tools:
tabsite.com/engagementapps

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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6. Webinar: July 27, 2011 Webinar Webinar Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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8. Webinar: July 27, 2011 Webinar Webinar Revolve around Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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22. Webinar: July 27, 2011 Webinar Webinar #4 Picturesthe Videos! Photos Get & Most Engagement! Source: DanZarrella.com Source: DanZarrella.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

23. Webinar: July 27, 2011 Webinar Webinar #5 When to Post is Critical to Success Brands posting outside of business hours had 20% higher engagement rates Source: Buddy Media: Strategies for Effective Facebook Wall Posts However, note the next report….. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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32. Webinar: July 27, 2011 Question and Answer time TabSite Winner is… Read about new tools: tabsite.com/engagementapps Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Facebook Marketing Power Tips for Page Admins

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