Maximizing Social Media: TabSite and Sendible Webinar

Webinar: July 27, 2011
Webinar

Maximizing
Social Media Marketing

Twitter Hashtag: #SocialMarketing
#TabSite
.com #SocialMarketing
TabSite.com
Facebook.com/TabSite Sendible.com
www.TabSite.com

Webinar

Maximizing
Social Media Marketing
for Social, Local, & Mobile

• Yes! This is being recorded.
• Yes! Slides will be published.
• TabSite Winner & Discounts
for both tools TBA at the end!

#TabSite
.com #SocialMarketing
TabSite.com
Facebook.com/TabSite Sendible.com
www.TabSite.com

Webinar Webinar: July 27, 2011
Webinar
Webinar

Introduction:
•Sendible was founded in the UK in 2009 and has seen rapid growth over
the last 3 years since its launch.
•Nearly 100,000 registered users worldwide and companies such as the
BBC, Amazon.com and Police Service of Northern Ireland are using our
software.
•In 2010, Sendible was rated by the Guardian Newspaper as one of the top
100 Tech Innovations in the UK.
•The only platform that allows users to reach customers on multiple
platforms (Social Media, Blogging, Email & SMS) and offers 360⁰ Brand
Monitoring & sentiment analysis.
•Sendible is a robust platform making it easy for us to integrate with the
latest social networks as they become available
Twitter Hashtag: #TabSite
#SocialMarketing #SocialMarketing
Facebook.com/TabSite
TabSite.com www.TabSite.com
Sendible.com

Monitor
Engage & Measure Grow
Listen

Engage with Monitor Prove the Discover
new and mentions of effectiveness new
existing your brand, of every piece customers
customers on competitors, of content you and grow
multiple social industry terms distribute. your
channels at and sentiment. following.
once.

Twitter Hashtag: #TabSite #SocialMarketing
Facebook.com/TabSite www.TabSite.com

Webinar
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Introduction:
•TabSite was launched in March 2012
• Over 75,000 registered users worldwide and
companies such as the Minnesota Timberwolves,
AnyTime Fitness, Mari Smith, Ace Hardware, and
more are using our software.
• Engagement Apps for Promotions
• Easy to use for Contests, Deals, Sweepstakes

Sendible.com

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Agenda:
• Social Marketing Best Practices
• Local Marketing Best Practices
• Mobile Marketing Best Practices

• Be Effective. Be Efficient
• Monitor. Build. Grow.

Sendible.com

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Social Marketing Best Practices:

Let’s breakdown
• Current Trends
• Best Practices

Sendible.com

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Current Trends in Social Media ….

#TabSite #SocialMarketing
Sendible.com

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Current Trends on Facebook…

Sendible.com

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Best Practices
The Challenge in
Social Media for
Businesses


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Best Practices
 1. Deciding on the right platforms
 2. Managing Content effectively
 3. Economies of Time
 4. Measuring effectiveness & ROI
 5. Using the correct tools


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Best Practices
7 Ways To Get
Noticed on
Facebook using
Sendible


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7 Ways To get Noticed on Facebook using Sendible

1. Attribution Links

2. Branded
Facebook Posts

3. Scheduling


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7 Ways To get Noticed on Facebook using Sendible

4. Link Preview

5. Facebook Photo Albums

6. Geo-targeting

7. TabSite

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All TabSite Engagement Apps (Contests, Deals, etc)
include a Sendible login for Message Planning.
This enables Sendible users to plan a post to various
social networks that links to the Facebook Page tab!


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Best Practices
10 Twitter
Best Practices
for Brands


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10 Twitter Best Practices for Brands

1. Do your 2.Determine 3.Utilize either a 4. Build your
research before organizational branded or Twitter equity and
engaging goals personal profile credibility

5. Track metrics 6. Don’t go 7. Listen and
8. Be authentic &
and conversation overboard; less observe before
believable
trends structure is better engaging

9. Track, measure, 10. Don’t just
and iterate strategze: execute!


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KEY ITEMS
FOR FB PAGES:
• Visibility
• Engaging users –comments, shares, likes
• Viral tools- Make sharing easy, integrated

Let’s break these down into Best Practices…

Sendible.com

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Photos Get the Most Engagement!

Source: DanZarrella.com
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Photo Post:

148 Likes
28 Shares
8 Comments =

EXPOSURE

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Posting Tips
•Post Succinct Content Short is best! Posts between 100-
250 characters see 60% more engagement

•Post Photos & Videos A picture or video generate 120%
and 100% more engagement than the average post

• Ask Questions Make your Page a place that is a
conversation starter. Ask your fan’s opinion via a question!


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Boost Engagement with Promos
Draw in and Build Engagement

With Contests, Deals,
and Promos


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For a small investment…

CONTESTS can:
11 7 22
•Increase Traffic
•Extend Viral Reach
•Boost Engagement


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Wedding Photo Contest Case Study:

RESULTS:
• 46% + in Fans
• 34% + in People
Talking About This
•Viral Reach was
13K during contest


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Promo Engagement Apps from TabSite

•Share Deal
• Friend Share Deal
• Instagram
• Group Deal
• Pin Deal
• Social Reviews


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Local Marketing Best Practices:
• Geotargeting & Location-Based Marketing
via Sendible
- Facebook Geo-marketing
“Free comedy tonight at the
Spanish Comedy Club
In downtown LA.”

- Geo-targeting on Monitoring

Sendible.com

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Offer Deals
via Social Media
that must be
Redeemed
in the store!

Sendible.com

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Use QR Codes in store to drive customers to
your Facebook Page to become fans

Sendible.com

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Mobile Marketing:
• Smart phone use is SURGING

Sendible.com

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Mobile Marketing Best Practices:
• Mobile is HUGE
• Mobile must be:

• Fast – for user to load
• Easy – to view / complete
• Simple – Not too much

Sendible.com

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Mobile Marketing
For Facebook
• TabSite Smart URL
• Engage Mobile users

• Enable Mobile users
to enter on the go

Sendible.com

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Effective methods for
sharing content- Sharing on-the-go


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Sendible adds image
posting via mobile-
To use new photo
uploading features, simply
open up your mobile web
browser on your iPhone or
Android device and go to
http://m.sendible.com


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Effective methods for
sharing content
Sendible supports multiple services and social
networks, making it easy to reach your customers
on multiple platforms.


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Efficient methods for
sharing content
Use Sendible's interactive drag-and-drop calendar to easily plan
your message schedule. You can even configure Sendible to
send your messages on a recurring basis.
Reporting and Analytics gives you the ‘Best time to post’ based
on engagement probability. Enabling you to optimize the reach.


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Ways to monitor social
& build community
Keep track of what people are saying about your business
on the social web. Sendible's reports help you
understand exactly who and where those mentions are
coming from.
-Track mentions across the social web.
-Sentiment analysis.


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Ways to monitor social
& build community
It's almost impossible to keep track of all the
relevant conversations on the social web! Priority
Inbox highlights only the important ones, so you
know which posts need attention.


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Grow Fans & Followers &
gain new sales
Sendible's automation tools for Twitter
make it easy to grow your following by
automatically targeting people who
match specific criteria you define.


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SUMMARY
FAST FACTS:
•Boost Engagement via
• Strategic Posting
• Monitoring / Listening
• TabSite Promo Tabs to
drive traffic to your Page
• Drive traffic to FB promo
tabs via other social tools


Thanks for joining us today!
Watch our Facebook Pages
for the video replay link.
Facebook.com/sendible
Sales@sendible.com
Facebook.com/tabsite
www.tabsite.com/support


Maximizing Social Media: TabSite and Sendible Webinar

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